GEB CHAPTER 13
The process of learning as much as possible about present customers and doing everything you can over time to satisfy them is ______
CRM
Which statement is accurate regarding people over the age of 65?
They are one of the fastest-growing segments of the U.S. population.
Sociocultural, competitive, technological, global, and economic are the major influences in the marketing
enviorment
In customer relationship management, you do everything you can to satisfy customers, or even to market their expectations.
exceed
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called
marketing
Companies use technological changes such as consumer databases, blogs, and social networking in order to develop products that ______
meet consumer needs
With marketing research, marketers analyze markets to determine Blank______.
opportunities and challenges
The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the era which was followed by the selling era, the marketing concept era and finally the customer relationship era
production
Rank order the different eras of marketing by putting the earliest at the top to the most recent at the bottom.
production, selling, marketing, concept
Which marketing concept states that the organization should focus on those goods and services that earn the most and will enable the organization to survive and expand?
profit orientation
is all of the techniques and communications that inform people and motivates them to buy products and services.
promotion
Marketers should gather data first because it is already available and to avoid incurring unnecessary expense.
secondary
Brick and mortar retailers must pay attention to the dynamic competitive environment mainly because of competition from:
the internet
Sociocultural, competitive, economic, global, and technological influences are all factors influencing Blank______.
the marketing enviorment
The belief that companies should produce as much as they can because there is limitless market for products was the philosophy during the:
production era
When businesses developed mass-production techniques and capacity exceeded immediate demand, the:
selling era began
These people perform many of the activities required to move products efficiently from producers to consumers or industrial buyers and are often wholesalers or retailers.
intermediaries
During the production era it was believed that one should produce as much as you can, because:
limitless market for the produc
When businesses developed mass-production techniques and capacity exceeded immediate demand, the
selling era began
State governments will use marketing in order to Blank______.
attract new business and tourism
A profit orientation allows an organization to serve and expand to serve more wants and needs.
consumer
The production era philosophy was to produce as much as possible because the. was limited
demand, market
True or false: The business philosophy that emphasized selling and advertising in an effort to persuade consumers to buy existing products occurred during the production era.
false