GEB CHAPTER 13

The process of learning as much as possible about present customers and doing everything you can over time to satisfy them is ______

CRM

Which statement is accurate regarding people over the age of 65?

They are one of the fastest-growing segments of the U.S. population.

Sociocultural, competitive, technological, global, and economic are the major influences in the marketing

enviorment

In customer relationship management, you do everything you can to satisfy customers, or even to market their expectations.

exceed

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called

marketing

Companies use technological changes such as consumer databases, blogs, and social networking in order to develop products that ______

meet consumer needs

With marketing research, marketers analyze markets to determine Blank______.

opportunities and challenges

The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the era which was followed by the selling era, the marketing concept era and finally the customer relationship era

production

Rank order the different eras of marketing by putting the earliest at the top to the most recent at the bottom.

production, selling, marketing, concept

Which marketing concept states that the organization should focus on those goods and services that earn the most and will enable the organization to survive and expand?

profit orientation

is all of the techniques and communications that inform people and motivates them to buy products and services.

promotion

Marketers should gather data first because it is already available and to avoid incurring unnecessary expense.

secondary

Brick and mortar retailers must pay attention to the dynamic competitive environment mainly because of competition from:

the internet

Sociocultural, competitive, economic, global, and technological influences are all factors influencing Blank______.

the marketing enviorment

The belief that companies should produce as much as they can because there is limitless market for products was the philosophy during the:

production era

When businesses developed mass-production techniques and capacity exceeded immediate demand, the:

selling era began

These people perform many of the activities required to move products efficiently from producers to consumers or industrial buyers and are often wholesalers or retailers.

intermediaries

During the production era it was believed that one should produce as much as you can, because:

limitless market for the produc

When businesses developed mass-production techniques and capacity exceeded immediate demand, the

selling era began

State governments will use marketing in order to Blank______.

attract new business and tourism

A profit orientation allows an organization to serve and expand to serve more wants and needs.

consumer

The production era philosophy was to produce as much as possible because the. was limited

demand, market

True or false: The business philosophy that emphasized selling and advertising in an effort to persuade consumers to buy existing products occurred during the production era.

false