Global chapter 11

A growth strategy is designed to ________. Select one: a. increase the scale or scope of a corporation's operations b. support the stability strategies of an organization c. support the retrenchment strategies of an organization d. guard against organizational change

a. increase the scale or scope of a corporation's operations

Offering the same products using the same marketing strategy in all national markets of an organization is referred to as a ________ strategy. Select one: a. blue ocean b. retrenchment c. multinational d. global

d. global

The main benefit of a multidomestic strategy is that it ________. Select one: a. takes advantage of location economies b. is cost-saving due to product and marketing standardization c. exploits scale economies in product development and marketing d. responds quickly and effectively to emerging buyer preferences

d. responds quickly and effectively to emerging buyer preferences

Global products are most commonly seen in industries where there is ________. Select one: a. low pressure to contain costs b. little convergence of buyer preference across national borders c. high demand for customized products d. significant price competition

d. significant price competition

Which of the following is a special ability of a company that competitors find extremely difficult to equal? Select one: a. comparative advantage b. core competency c. economy of scale d. absolute advantage

b. core competency

A retrenchment strategy is designed to ________. Select one: a. encourage growth through joint ventures b. reduce the scale or scope of a corporation's operations c. guard against organizational change d. focus exclusively on internally generated growth

b. reduce the scale or scope of a corporation's operations

A ________ is a set of planned actions taken by managers to help a company meet its objectives. Select one: a. core competency b. strategy c. mission statement d. vision

b. strategy

________ teams are self-managed teams that help reduce waste in the production processes of many manufacturing companies. Select one: a. Virtual b. Cross-functional c. Quality-improvement d. Interdependent

c. Quality-improvement

Adapting products and their marketing strategies in each of the national markets of a company to suit local preferences is called a ________ strategy. Select one: a. retrenchment b. global c. multinational d. blue ocean

c. multinational

According to value-chain analysis, inbound and outbound logistics are considered as ________. Select one: a. support activities b. core competencies c. primary activities d. tertiary activities

c. primary activities