Google Ad Search Certification
Which two people might see an ad with the keyword +black +shirt?
- Someone searching for the term "I want to buy a black shirt" - Someone searching for the term "black button shirt"
Arrange the items below in order of hierarchy, beginning with the top level.
1. Account 2. Campaign 3. Ad group 4. Ad
How can Google Ads help you advance your business goals? - by driving online, in-app, in-person, and over-the-phone sales - by building awareness of your brand - by influencing consideration of your products and services - all of the above
All of the above
These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
App
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
You're focused on driving phone calls to your business.
Call extension
if an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer match relies on your own data instead of a remarketing tag
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description line
What are the three main factors that determine ad quality?
Expected clickthrough rate, landing page experience, and ad relevance
Affinity audiences allow advertisers to reach people who're actively researching and intending to buy the products or services they offer
FALSE
How does Google Ads generate responsive search ads?
Google Ads creates them based on existing high performing ad copy.
What are the three required parts of a text ad?
Headline, description, and URL
What is the main goal of the Google Ads Performance Planner tool?
It helps you forecast and determine your budgets, while also improving your return on investment
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Keywords
You operate many retail stores and want potential customers to see the distance from their location to your stores
Location extension
How often is it recommended to repeat the budget planning process?
Monthly
Which attributes describe a good landing page experience?
Relevant and original content, transparency about your business, and easy to navigate
Which of the following wouldn't change an account's optimization score?
Renaming campaigns
These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
Search
These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results
Shopping
What is the key value proposition of Google Search Campaigns?
Show your ads when a customer is searching for your product or service.
You're interested in directing people to specific pages on your website.
Sitelink extension
Which ad extensions can serve automatically?
Sitelink, callout, and structured snippets
You want to describe the features of a specific product your business offers before customers click on the ad.
Structured snippets
It's best practice to separate campaigns with different marketing objective into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives
TRUE
Optimization Score is made up of over 50 recommendations to optimize Search campaigns
TRUE
Why do search ad extensions matter?
They increase engagement and influence ad quality.
How many ads should be implemented per ad group?
Three to five
These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network
Video
target CPA
conversions
Target ROAS
revenue
maximize clicks
traffic
Target impression share
visibility
