Google Ads Exam Cert

Imagine you have an online store that makes and delivers organic juice (not shakes or smoothies) in 30 minutes. Which keyword list would you use to reach each of the following business goals?Increase the number of visitors to your website:

+organic juice (broad match modifier)

Imagine you have an online store that makes and delivers organic juice (not shakes or smoothies) in 30 minutes. Which keyword list would you use to reach each of the following business goals?Increase Sales:

-smoothie (negative) , - shakes (negative) , "organic juices" (phrase match)

Arrange the items below in order of hierarchy, beginning with the top level.

1. Account 2. Campaign 3. Ad group 4. Ad

What's the maximum number of ad extensions that can show for a particular query or device at any given time?

4

Up to how many characters can each description field in a text ad have?

90 characters

Based on the three scenarios below, what quality score component matches the best.How closely the ad matches the intent behind a user's search

Ad relevance

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

How are optimization score suggestions ordered on your Google Ads Recommendations page?

By most impactful optimization

Match the marketing goal to the correct ad extension.You're focused on driving phone calls to your business

Call extension

If you want to increase sales of kids' bikes by creating an end-of-the-year sale, what's the best way for her to do this?

Create a new ad group for the end-of-year sale.

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag

You need to create a text ad to run on the Google Search Network. What component highlights unique details about the product and the limited number of characters and that you need to use two fields of 90 characters?

Description component

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

Each Google Ads campaign type can help support unique business objectives. Match the objective or goal with the campaign type.Increase brand awareness when users are browsing content they're interested in online.

Display:

Based on the three scenarios below, what quality score component matches the best.The likelihood that the ad will be clicked

Expected Clickthrough rate

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

How does Google Ads generate responsive search ads?

Google Ads mixes and matches headlines and description lines that have been provided

What are the three distinct components of a text ad for the Search Network?

Headline, URL and description

Which are the three required parts of a text ad?

Headline, description, and URL

Which of the following factors is not considered by Ad Rank in its calculation?

Increasing the conversion rate of your landing pages

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Keywords

Based on the three scenarios below, what quality score component matches the best.How relevant, transparent, and easy-to-navigate the page is for users

Landing Page experience

Match the campaign goal to the appropriate marketing goal.Gather contact details through a signup page

Leads

Match the marketing goal to the correct ad extension.You operate many retail stores and want potential customers to see the distance from their location to your stores

Location extension

Traffic

Maximize clicks

If you are focused on conversions to increase online sales within your budget, which automated bidding strategies should you choose?

Maximum conversions

Which of the following factors wouldn't change an account's optimization score?

Renaming campaigns

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal?

Results: Use Google Ads' measurement tools to understand how your campaigns are performing.

Match the campaign goal to the appropriate marketing goal.Encourage customers to complete a purchase

Sales

Each Google Ads campaign type can help support unique business objectives. Match the objective or goal with the campaign type.Drive action on your site when users are searching for similar products or services.

Search:

Which campaign type would you pick for each of the following scenarios? These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results

Shopping

Each Google Ads campaign type can help support unique business objectives. Match the objective or goal with the campaign type.Promote your products, share details about your inventory, and boost traffic to your online or physical store.

Shopping:

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

Match the marketing goal to the correct ad extension.You're interested in directing people to specific pages on your website

Sitelink extension

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

In-market audiences allow the opportunity to specifically identify what kind of user?

Someone who is in the mindset to buy

Match the marketing goal to the correct ad extension.You want to describe the features of a specific product your business offers before customers click on the ad

Structured snippets

Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

TRUE

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

TRUE

Conversions

Target CPA

Revenue

Target ROAS

Visibility

Target impression share

Why do search ad extensions matter?

They increase engagement and influence ad quality

How many ads should be implemented per ad group?

Three to five

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

To confirm spend is not reallocated between two different marketing objectives

It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.

True

Which campaign type would you pick for each of the following scenarios? These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube

Universal App

Each Google Ads campaign type can help support unique business objectives. Match the objective or goal with the campaign type.Reach your target audience at scale and bring your business' story to life.

Video:

Match the campaign goal to the appropriate marketing goal.Get more customers to learn about your new products

Web traffic

Which campaign type would you pick for each of the following scenarios?These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer

search

Which campaign type would you pick for each of the following scenarios? These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

video

How can Google Ads help you advance your business goals?

• By building awareness of your brand • By driving online, in-app, in-person, and over-the-phone sales • By influencing consideration of your products and services

How can optimization score help you enhance your advertising campaigns?

• By providing real-time estimates of how your accounts and campaigns are performing • By giving recommendations customized to your account's performance • By generating recommendations across your accounts and campaigns

You have a Google Search Ad that's not performing as expected. What action would help to improve the click-through rate on your ad so more users will click on the ad?

• Changing the call-to-action message of the ad.

Which of the following are components of Performance Planner's forecast methodology?

• Forecasting • Simulation • Machine Learning • Validation

What's the main goal of the Google Ads Performance Planner tool?

• It helps you forecast and determine your budgets, while also improving your return on investment.

What are some of the benefits of leveraging Google Ads automated bidding strategies?

• Machine learning • Auction-time bid

How often should you repeat the budget planning process?

• Monthly

Which attributes describe a good landing page experience?

• Relevant and original content • Transparency about your business • Easy to navigate

If your exact match keyword is [running shoes], which searches may prompt your ad to show?

• Running shoe, because it's the singular form of the exact term • running sneakers, because it's a close variation of the exact term, with the same meaning • shoes for running, because it's a close variation of the exact term, with the same meaning

A digital marketing manager for an online clothing store that sells shirts and dresses. to use as many ad extensions as possible. Which three ad extensions would you recommend?

• Sitelink extensions • Callout extensions • Structured snippets

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

• Someone searching for the term I want to buy a black shirt • Someone searching for the term black button shirt

Which ad extensions can serve automatically?

• Structured snippets • Callout extensions • Sitelink extensions

A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match?

• They can reach potential customers that haven't yet heard of their brand. • They won't have to create an exhaustive keyword list of every type of suitcase they sell.