Google Ads Fundamentals Assessment 2019
Belinda's Boutique Just Started Carrying 3 New Designer Labels. She Wants To Show An Image Ad Announcing The New Collections To People Who Are Browsing Websites About Designer Clothing. Which Campaign Type Is A Good Fit?
"Display Network"
Tony Travels Frequently. He Needs To Be Able To Make Changes To His Google Ads Account While He's Offline, So He Downloads AdWords Editor. Using AdWords Editor, Tony Can Do All Of The Following Except:
Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign
When building a keyword list for a Display Network campaign, you should do which of the following:
include keywords that are related to the websites your customers visit
When People Search For Your Client's Watch Repair Business, They Use Very Specific Terms Like "Vintage Watch Repairs". To Show Your Ads For These Searches, You'll Want To Use:
Exact match keywords
Which Is A Benefit Of Advertising Online?
Reach people who are likely interested in what you're advertising
Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
"Search Network with Display Opt-in"
Tom Wants To Promote His Windshield Repair Company's Emergency Service By Reaching People When They're Searching For Help. Which Campaign Type Is A Good Fit?
"Search Network"
Which campaign type would an advertiser use to target users searching on Google.com?
"Search Network"
All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?
$0.51
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
$1.26
Let's Say Your Cost-Per-Click Is $0.05 On Average And You Want Around 200 Clicks Per Day. What Should You Set As Your Daily Budget?
$10
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A call-to-action like "Sign up for a free trial"
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
A page with information on instrument rentals and a contact form
What value is used to determine whether your ad will show on a page and, if so, the ad's position?
Ad Rank
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
Add affinity audiences targeting people interested in green living and beauty
Data shows that the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?
Add demographic and age targeting to show ads to people in this audience
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?
Add the terms as negative keywords
What happens when a campaign consistently meets its average daily budget?
Ads in that campaign will show less often than they could
An advertiser wants to display a text ad that includes extra details like the business's location and phone number. Which ad format should the advertiser use?
Ads with extensions
Which Is A Benefit Of Advertising Online With Google Ads?
Advertisers can choose how much they spend and only pay when someone clicks their ad
A Conversion Is:
An action defined as valuable to your business that someone takes after clicking on your ad
Each campaign in your Google Ads account should have a single:
Business goal
Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
Call extensions
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
Clicks Clickthrough rate (CTR)
Mary's campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Change the ad delivery method from "Accelerated" to "Standard"
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
Clickthrough rate (CTR)
Which Statistic Indicates How Often A Click Has Led To A Conversion?
Conversion rate
Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?
Conversion tracking
What Bidding Strategy Should Tracy, A Pizzeria Owner, Use To Get More People To Call Her Business?
Cost-per-acquisition (CPA)
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business
Cost-per-acquisition (CPA)
Which Bid Strategy Should Sara Use If Her Goal Is To Get More People To Call Her Local Catering Business
Cost-per-acquisition (CPA)
What Bidding Strategy Should You Use To Maximize The Number Of Visitors To Your Website?
Cost-per-click (CPC)
Anne-Marie's business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
Costs to produce her purses and revenue generated from her ads
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?
Create a campaign targeting Paris and languages other than French
Cliff Just Started Working With A Client Who Has A Very Disorganized Google Ads Account. What's An Effective Way For Him To Begin Restructuring His Client's Account?
Create campaigns based on the structure of his client's website
Your new client's Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?
Create new ad groups with related keywords grouped together
Susan's Sporting Goods Sells A Variety Of Sports Equipment And Clothing. How Should Susan Set Up Her Google Ads Account?
Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?
Create two separate campaigns, each targeting one of these locations.
Which targeting option should an advertiser use when trying to reach 25-30 year old males?
Demographic targeting
Which client would you advise to use radius targeting?
Denise, whose service can reach customers within 30 miles
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?
Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won't be charged more than your average daily budget multiplied by the average number of days in a month (30.4)
What's one of the main benefits of using ad extensions?
Extensions provide additional information to make your ads more relevant to customers
When Creating A Keyword List Using Broad Match, Why Should You Leave Out Misspellings And Plural Forms Of Keywords?
Google Ads can automatically include these variations for you
Your Client Noticed That His Ad Was Disapproved For Editorial Reasons. Why Is It Important For Him To Understand And Abide By Google's Advertising Policies?
Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users
How can you see if people are searching for your client's services during the early morning and evening hours?
How can you see if people are searching for your client's services during the early morning and evening hours?
You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
How much you've spent on the campaign compared to the value of leads generated
Which of these metrics is especially important to clients who are running a branding campaign?
Impressions
An Advertiser Wants To Achieve The Top Position In Paid Search Results. Which Recommendations Would Improve The Likelihood Of The Advertiser's Ad Showing In The Top Position?
Improve Quality Score and increase cost-per-click (CPC) bid
When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Include call-to-actions, such as "Find the nearest location"
You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?
It allows you to show your ad on app categories that you choose
Your ad can show on the Search Network when someone searches for terms that are similar to your:
Keywords
Which ad extension would you use for an advertiser who has a chain of local restaurants?
Location extensions
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
Location targeting
What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
How are manual extensions different from automatic extensions?
Manual extensions require you to fill out additional information. Automatic extensions do not.
When Setting Up A Search Network Campaign For A Client, You Want Her Ad To Get As Many Clicks As Possible Within Her Budget. Which Bid Strategy Should You Use To Achieve This Goal?
Maximize Clicks
What Happens As A Result Of A Search Campaign Consistently Meeting Its Daily Budget?
Missed potential ad impressions
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
Mobile bid adjustments
Using The Paid & Organic Report For Her Travel Website, Karen Noticed A Relatively High Organic Clicks/Query Rate For The Search Query "Hawaii Vacations." What Does This Mean?
People who see Karen's site in relevant organic search results often click through to her site
Your client wants to show ads to people who've visited her website before. Which Google Ads feature would you recommend she use?
Remarketing
What report can help you identify opportunities to improve your keywords and ads?
Search terms report
Julian Wants To Reach Potential Customers Based On The Type Of Device They're Using, But He Doesn't Know How His Campaign Performs On Different Devices. How Can Julian Find Meaningful Data That Will Help Him Decide Which Devices To Target?
Segment his campaign statistics by device
In Order To Appeal To Customers On Mobile Devices, It's Important To:
Send users to a mobile-friendly landing page
How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?
Set a daily budget of $20 for the advertiser's campaign
Data For Your Client Shows That More Estimated Total Conversions Are Coming From Mobile Devices Versus Computers And Tablets. How Can You Use This Data To Optimize Your Client's Bidding Strategy?
Set a mobile bid adjustment to increase bids for searches on mobile devices
Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?
Shopping ads
A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?
Specific terms about the shoe brand and model your client is selling
Which delivery type shows your ads at an even pace throughout the day?
Standard delivery
When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
Target search page location
An E-Commerce Client Wants Her Campaign To Be More Profitable. After Calculating This Client's Total Profits From Google Ads, What Can You Do To Start Maximizing Results For Profit?
Test different cost-per-click (CPC) bids
When Someone Clicks Your Ad, The Actual Amount You're Charged Will Be:
The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit
An Advertiser Looking To Drive Conversions Is Using Manual Cost-Per-Click (CPC) Bidding. Which Factor Should Be Most Important For This Advertiser When Deciding Keyword Bids?
The profit derived from a paid click
How are rich media ads different from other ad formats?
They are ads with animation or other types of motion
Why Would An Advertiser Use Sitelinks?
To give customers quick access to multiple pages of an advertiser's website
Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
Topic targeting
Why might you use the "Search Network campaigns with Display opt-in" campaign type?
You can use one budget to advertise on the Search Network and Display Network
Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
What Does A High Quality Score Indicate?
Your ad and landing page are relevant and useful to a viewer.
What's A Benefit Of Having Multiple Ads In An Ad Group?
When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
How Much Are You Charged For A Click On Your Google Ads Ad?
You're charged only the minimum amount needed to maintain your ad's position.
When Choosing A Maximum Cost-Per-Click (Max. CPC) Bid, You Should Consider The Amount That You Make From A Purchase Because You Want To Set A Bid Amount That's:
based on how much your product is worth
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
cost-per-click (CPC) goals to raise your bid when a conversion is more likely
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
create ads that are relevant to all keywords
You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
creating high-quality ads and landing pages
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
determine if campaigns are meeting overall marketing and conversion goals
A standard Google Ads text ad is made up of:
headline text, a display URL, and description text
On The Display Network, Your Ad Is Eligible To Show On A Webpage If Your:
keywords match that webpage's content
"Search Network with Display Opt-in"
lower costs and better ad positions
You Would Choose To Advertise On The Search Network If You Wanted To:
reach customers while they're searching for your products or services
You Would Advise A Client That's Launching A New Product Line To Advertise On The Display Network Because She Can:
reach people who are interested in similar products
Negative keywords can help advertisers better target their ads by:
reducing the number of irrelevant clicks
Clyde Wants To Raise The Profile Of His Dance School. A "Display Network" Campaign Can Help Him:
show ads on dance websites and YouTube videos
You would choose to advertise on the Display Network if you wanted to:
show ads on websites related to your business
If You Want To Direct People To Specific Pages On Your Website From Your Ad, You Can Create An Ad That Uses:
sitelink extensions
You can use audience targeting to show your ads to:
specific groups of people, based on their interests
Your ad can show to a potential customers when your targeted language matches:
the customer's Google interface language setting
Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and
the expected impact of extensions and other ad formats
Google Analytics can help you learn more about the behavior of your client's customers because it shows you how
they interact with her website
An advertiser should group their campaigns by:
type of product or service