Google Ads Knowledge Check

Which of the following factors is not considered by Ad Rank in its calculation?

Increasing the conversion rate of your landing pages

How relevant, transparent, and easy-to navigate the page is for users

landing page experience

Which attributes describe a good landing page experience?

Easy to navigate, transparency about the business, relevant and original content

What's the main goal of the Google Ads Performance Planner tool?

It helps you forecast and determine your budgets, while also improving your return on investment.

Display

Increase brand awareness when users are browsing content they're interested in online

Keywords to Increase the number of visitors to your website

+organic juice (broad match modifier)

Keywords to Increase sales

-smoothie (neg), -shakes (neg), "organic juices" (phrase match)

How many ads should be implemented per ad group?

3 to 5

Up to how many characters can each description field have?

90 characters

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

App

How can optimization score help you enhance your advertising campaigns?

By providing real-time estimates of how your accounts and campaigns are performing By giving recommendations customized to your account's performance By generating recommendations across your accounts and campaigns

Match the marketing goal to the correct ad extension. You're focused on driving phone calls to your business.

Call extensions

Which ad extensions can serve automatically?

Callout extensions, structured snippets, sitelink extensions

What are the 3 main factors that determine ad quality?

Expected CTR, landing page experience, and ad relevance

Which campaign type would you pick for each of the following scenarios? These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

Search

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

What led the customer to purchase the product?

The customer clicking on the ad and arriving at the right page, the advertiser creating a Google Search campaign, the customer seeing the product in the store and revisiting the website to find it online, the enticing headline on the text ad

Arrange the items below in order of hierarchy, beginning with the top level. Ad group Ad Account Campaign

Account > Campaign > Ad Group > Ad

What are some of the benefits of leveraging Google Ads automated bidding strategies?

Auction-time bidding, machine learning

How can Google Ads help you advance your business goals?

By driving online, in-app, in-person, and over-the-phone sales, By building awareness of your brand, and by influencing consideration of your products and services

How are optimization score suggestions ordered on your Google Ads Recommendations page?

By most impactful optimization

Hiroko is a digital marketing manager for an online bicycle store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her?

Callout extensions, structured snippets, sitelink extensions

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer match relies on your own data instead of a remarketing tag

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

Search

Drive action on your site when users are searching for similar products or services

How does GA generate more responsive search ads?

GA mixes and matches headlines and description lines that have been provided

Leads

Gather contract details through a signup page

Which of the 3 required parts of a text ad?

Headline, description, and URL

It's 6am, and you're sitting in an airport in Singapore, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. Interest?

I love architecture and New York

It's 6am, and you're sitting in an airport in Singapore, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. Intent?

I need to book a hotel room

It's 6am, and you're sitting in an airport in Singapore, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. Device?

I'm on my laptop

It's 6am, and you're sitting in an airport in Singapore, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. Location?

I'm sitting in the Singapore airport

It's 6am, and you're sitting in an airport in Singapore, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. Time?

It's 6am

Match the marketing goal to the correct ad extension. You operate many retail stores and want potential customers to see the distance from their location to your stores.

Location Extension

Hiroko has reviewed all of the available automated bidding strategies,. Which one should she choose, if she's focused on conversions to increase online bicycle sales within her budget?

Maximize conversions

How often is it recommended to repeat the budget planning process?

Monthly

How often should you repeat the budget planning process?

Monthly

Video

Reach your target audience at scale and bring your business' story to life

Which of the following factors wouldn't change an account's optimization score?

Renaming campaigns

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal?

Results: Use Google Ads' measurement tools to understand how your campaigns are performing.

If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale, what's the best way for her to do this?

She can create a new ad group for the end-of-year sale.

If your exact match keyword is [running shoes], which searches may prompt your ad to show?

Shoes for running, running sneakers, and running shoe

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Shopping

Match the marketing goal to the correct ad extension. You're interested in directing people to specific pages on your website.

Sitelink extension

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt

Drag and drop each item into the correct box. Target Impression share - Maximize clicks - Target CpA - Target ROAS - revenue conversions traffic visibility

Target Impression share - visibility Maximize clicks - traffic Target CpA - conversions Target ROAS - revenue

Why do search ad extensions matter?

They increase engagement and influence ad quality

A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match?

They won't have to create an exhaustive keyword list of every type of suitcase they sell. They can reach potential customers that haven't yet heard of their brand.

It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spending is not reallocated between two different marketing budgets or objectives.

True

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

True

Which campaign type would you pick for each of the following scenarios? These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

Video

Shopping

promote your products, share details about your inventory, and boost traffic to your online or physical store

How closely the ad matches the intent behind a user's search

ad relevance

Which of the following is a core benefit of Google Ads automated bidding?

auction -time bidding

Sales -

encourage customers to complete a purchase

The likelihood that the ad will be clicked

expected CTR

Web traffic

get more customers to learn about the new products

Which of the following can be customized with audience signals to make Search campaigns more efficient?

keywords

Match the marketing goal to the correct ad extension. You want to describe the features of a specific product your business offers before customers click on the ad.

structured snippets

How many ads should you be implementing per ad group?

three to five