Google Ads - Video Cert

- use tCPA Bidding (unless flighted) - track light conversion to provide more signal to ML algo

An advertiser wants to improve their Video action campaign performance. Previously, they ran a Video action campaign using Max conversions bidding with "purchase" as the designated conversion event. What should they do to improve their campaign setup?

- upload videos at least 10 seconds - clear CTA - test multile variatiosns of the ad

An online shoe store has a new Video action campaign for driving sales on their website. What are three best practices to keep in mind for launching this campaign?

Before the campaign delivers any impressions

Brand Lift allows you to measure the brand awareness lift of a campaign. At what stage should a Brand Lift study be set up?

unique reach and frequency

Did my campaign reach my audience?

Choose Affinity Audiences or Infinite Taxonomy Audiences. Use Insights Finder or Find My Audience to identify the best audience for your category.

Do you have insights on the interests of your audience?

Choose Demographics or Detailed Demographics.

Does your audience have a specific milestone in common, such as homeownership or education?

Affinity Audiences and Custom Audiences

If your marketing objective is to build awareness, which two audience solutions should you consider using in your Google Video campaign?

- Unique reach and frequency - active view - brand lift

In addition to fundamental video metrics, what are the three best measurement solutions for evaluating your awareness video campaign's performance?

Choose Custom Audiences to create your own audience with keywords, URLs, and apps.

Is your audience a niche group of people?

in feed video ads

Place your brand, product, or service alongside YouTube content that is likely to be viewed by your target audience in YouTube search results, YouTube watch next, and the YouTube app Home feed.

FALSE

True or false? Once you view your forecast, you can no longer adjust each campaign separately, with different budgets, locations, demographics, dates, audiences, devices, and other settings.

Determine the budget you need Estimate how many people you can reach Find the right mix of YouTube ad formats Finalize your plan Forecast reach of your YouTube campaign alongside TV

Use Reach Planner during the media planning phase, which will help you:

- CPA - maximize conversions

What are the two best bidding solutions for driving action with Video campaigns?

- impressions - clicks - engaged views

What are three types of conversion interactions in an action campaign?

CPM

When using skippable in-stream ads, select XXX bidding to optimize for reach and awareness.

impressions Determine your target CPM using historical targets from previous reach and awareness campaigns. Make sure the target CPM you set is the most you're willing to pay, on average, for the audiences within a given ad group.

When your marketing objective is awareness, the best bidding strategy is Target CPM. With Target CPM, what are your bids optimized to get?

- remarketing and custom audiences

When your marketing objective is driving action, which audiences are recommended for optimal campaign performance?

CPV

Which bidding solution is most appropriate for driving consideration?

impression

Which metric is least appropriate for the consideration marketing objective?

in feed video, skippable in stream

Which of the following ad formats do Video action campaigns use?

- custom audience - life events - in market audiences

Which three Audience solutions are well-suited for growing consideration?

- increase purchase intent - rentention and loyalt - improve consideration

Which three marketing goals are most aligned with consideration?

- website action and leads - app installs - online conversions

Which three of the following campaign goals are aligned to the action marketing objective?

- skippable in stream - in feed videos

Which two video ad formats are most effective at growing consideration?

- Bumper Ads - Skippable in-stream - Non skippable in-stream

You're looking to build awareness among your ideal audience of viewers interested in beauty and makeup. Which three format solutions best align to this marketing objective?

consideration lift

did my campaign influence viewer consideration of my brand or product?

favorability lift, purchase intent lift

did my campaign influence viewer perception or intent for my brand or product

brand lift

did my campaign shift user perception or behavior

measuremetn solutions - core performance metrics (total views, CPV)

did users watch my video

Viewability and Active View Measurement solutions

was my ad viewed by my audience?