Google Analytics Mid Term
which of the following answers best describes what a session is in Google Analytics?
All of the web pages a person visits during a visit to your site
What is the maximum number of widgets you can add to a dashboard?
12
If you viewed Google Ads>Keyword report and found 167 sessions resulted from the keyword "Ghostbusters", this means:
167 sessions on our site had users type "Ghostbusters" into a search engine and arrived at our site via a paid search link
How many goals are you allowed to create for each view?
20 goals
What is the maximum number of Views you are allowed to have for any single Property?
25 views
Which of the following is the best bounce rate?
27.7% (the lower the better)
What is the default time setting (in minutes) that Google Analytics uses to end a session?
30 minutes
you accidentally deleted a View. How long do you have to "un-do" the delete and retrieve the View?
35 days, only by an "Administrator"
In Google Analytics report, a user is:
A visitor to a site with at least one session
A secondary dimension is:
A way to further segment your data
What is the correct hierarchy regarding how Google Analytics organizes your information?
Account>Property>View
Which of the following is a report listed under Acquisition reports?
Acquisition>Google Ads>Hour of the Day
Auto-tagging collects data from which kinds of traffic?
AdWords campaign traffic
Which of the following is a report listed under Behavior reports?
Events
Which of the following is NOT one of the file formats Google Analytics will allow you to export reports?
HTML
Which of the following best explains the purpose for a Test view?
It allows you to test different configuration settings before applying any new settings which may threaten your data
What programming language is the Tracking code for a website written in?
JavaScript
You decide to grant an employee named "Jim" security permissions to"edit" a Property. Which of the following is correct?
Jim can edit Views associated with the Property: security permissions are inherited from a level above unless you decide to make changes at different levels
Which link tag is used to pass in the keyword a user searched for before they arrived at our site from a search engine?
Term
collecting a user's "Traffic Source" form their visit is important because:
we know where the user came from to find our site
If you want users to download a product brochure from your site, make a purchase, submit a form, or send an email to you, we would call this action a:
conversion
which of the following needs to happen if you want to link your Google Analytics account with your Google AdWords account?
you have to be assigned an Administrator role on your Analytics account and an Administrator role on your AdWords account
Each property in your account is best represented by which of the following explanations?
each digital asset for you/your company
the best way to prevent data from being stored in Google Analytics database is to use:
filters
where is a web page's source code should you place the Google Analytics tracking code?
inside the <head> section of code
Which of the following is NOT one of the types of goals we discussed in class?
registration
Which of the following best explains what Real-time reports are?
reports that look at live user behavior on your site
which of the following best explains what Audience reports are?
reports that show you characteristics of your users
Which of the following explains what Acquisition reports are?
reports that show you which channels brought users to your site
Using a filter option above a data table will only return rows to the table when the keyword entered into the filter box equals:
the Primary Dimension
Why is it important to keep one unfiltered view when using filters with Google Analytics?
to access all original data
How does Google Analytics define "About events"?
user interactions with content that can be tracked independently from a web page or screen load. downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of such actions
A dimension is best described as:
characteristics of users, their sessions or their actions
What type of device can Google Analytics collect and analyze data from?
Mobile Apps, Web Pages, and Point of Sale Systems
Which of the following is true regarding Precision?
Adjusting the precision = adjusting the sample size of your data Higher precision = higher accuracy in your reports Lower precision = faster load time of reports
you have an intern, a full-time employee, and the company owner who each needs to see different types of information in your Google Analytics reports. What would be an ideal solution to show each person the information they need to see?
Create a View for each (Security Permissions do not change what type of information is viewable)
Which of the following is a report listed under Audience reports?
Devices
According to Google Academy videos in unit 4.1 and 4.2, as well as the slides, which of the following criteria are required to provide values for when creating a tagged link?
Medium, source, campaign (term, content)
Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user's session?
Landing Pages report
Which of the following is NOT one of the Default Channel Groups?
Medium
what is the default primary dimension on the content drill down report?
Page path level 1
At minimum, which Views should you have set up?
Raw/Unfiltered view, Master view, and Test view
Which of the following best explains what Behavior reports are?
Reports that show you how people engaged on your site
which of the following best explains what Conversion reports are?
Reports that show you which website goals were achieved
once Google Analytics processes the data it collects and places it in a database:
The data cannot be changed/edited/added to/deleted
Which of the following is a type of data collected and sent to google analytics by default?
The operating system of a user's device
http://www.mysite.com/products/DogCollars?utm_source=Bing&utm_medium=Organic&utm_campaign=New-2017-styles According to this URL, which of the following answers correctly identifies users who visit our site when they click this link?
They came from a non-paid search link (medium=organic) on the Bing search search engine (source=Bing)
in Google Analytics, what is a "user"?
a visitor to a website
