Graphic Design--Module 5 Exam Review

Techniques that help in creating a focal point

Contrast, Leading Lines and Scale

When designing a logo, you should aim to be as exact and literal as possible.

False

To avoid coming across as uncreative and forgettable, designers should make sure to stay away from

Literal logo design

Business cards are still a great way to build up a business because they are tangible and indicate

a business is serious and here to stay

Focal Point

area that the viewer will look at first within a design

This happens to a design when design principles are not used effectively to achieve hierarchy of information

becomes confusing and difficult to read

First step in the actual creation of a logo

creating thumbnail sketches

Corporate Identity Package

model of application of a branding strategy to a variety of products that a designer submits to a company for final approval

Parts of the design process for creating a logo

studying a design brief, creating thumbnail sketches, making sure the logo will look good using different sizes and media

Informational Hierarchy

the way visual elements are arranged in a design to help a viewer know which parts are most important

Digital document created to experiment with design elements before a logo is finalized

variation page

Companies do

waste resources on old-fashioned branding items

These help create a logo that would look good in all kids of different media

well defined, basic shapes

The term 'logo' comes from the Greek work logos that means

word