Graphic Design--Module 5 Exam Review
Techniques that help in creating a focal point
Contrast, Leading Lines and Scale
When designing a logo, you should aim to be as exact and literal as possible.
False
To avoid coming across as uncreative and forgettable, designers should make sure to stay away from
Literal logo design
Business cards are still a great way to build up a business because they are tangible and indicate
a business is serious and here to stay
Focal Point
area that the viewer will look at first within a design
This happens to a design when design principles are not used effectively to achieve hierarchy of information
becomes confusing and difficult to read
First step in the actual creation of a logo
creating thumbnail sketches
Corporate Identity Package
model of application of a branding strategy to a variety of products that a designer submits to a company for final approval
Parts of the design process for creating a logo
studying a design brief, creating thumbnail sketches, making sure the logo will look good using different sizes and media
Informational Hierarchy
the way visual elements are arranged in a design to help a viewer know which parts are most important
Digital document created to experiment with design elements before a logo is finalized
variation page
Companies do
waste resources on old-fashioned branding items
These help create a logo that would look good in all kids of different media
well defined, basic shapes
The term 'logo' comes from the Greek work logos that means
word