HHS_MKTG17

Which of the following is a benefit of conducting SWOT analysis:

It provides a filter for a great deal of information

Conducting a SWOT analysis is the first step in which process?

Strategic planning

What is the first step in the SWOT analysis process?

Determining goals and objectives

An effective method for gathering external information for use in a SWOT analysis is

Environmental scanning

What type of SWOT interviews work best?

One-on-one

SWOT analysis is subjective because it deals in large part with.

Opinion

Tom's business has a great reputation among its clients. He'd like to use that reputation to expand his business into the next town. What SWOT marketing strategy is Tom using

S-O

A new business is competing with Suzie's company, so she plans an ad campaign based on the strong reputation she's already established in the area. What SWOT marketing strategy is Suzie using?

S-T

A good reputation among current clients is a(n)

Strength

New competition moving into your area in a(n)

Threat

Bridget's business currently lacks the latest technology in the field. she'd like to join a professional organization to make more contact with potential clients, but first she'll have to update her equipment. What SWOT marketing strategy is Bridget using?

W-O

Torry's staff is young and lacks work experience. A new business is coming to town that will be competing with Torry's business. Torry decides to send his staff for training, so they will be better prepared to face the competition. What SWOT marketing strategy is Torry using

W-T

A lack of equipment or technology is primarily a(n)

Weakness

which of the following questions is appropriate for determining weaknesses:

What can we improve?

Which of the following questions is appropriate for determining threats:

What obstacles do we face?

The most crucial part of the SWOT analysis method involves?

Where you get your information

SWOT analysis is especially helpful when

You have a limited amount of time

It's important not to confuse weaknesses with

mistakes

A new customer moving into your area is a(n)

opportunity

When conducting SWOT analysis, consider strengths and weaknesses in relation to

the competition