HHS_MKTG17
Which of the following is a benefit of conducting SWOT analysis:
It provides a filter for a great deal of information
Conducting a SWOT analysis is the first step in which process?
Strategic planning
What is the first step in the SWOT analysis process?
Determining goals and objectives
An effective method for gathering external information for use in a SWOT analysis is
Environmental scanning
What type of SWOT interviews work best?
One-on-one
SWOT analysis is subjective because it deals in large part with.
Opinion
Tom's business has a great reputation among its clients. He'd like to use that reputation to expand his business into the next town. What SWOT marketing strategy is Tom using
S-O
A new business is competing with Suzie's company, so she plans an ad campaign based on the strong reputation she's already established in the area. What SWOT marketing strategy is Suzie using?
S-T
A good reputation among current clients is a(n)
Strength
New competition moving into your area in a(n)
Threat
Bridget's business currently lacks the latest technology in the field. she'd like to join a professional organization to make more contact with potential clients, but first she'll have to update her equipment. What SWOT marketing strategy is Bridget using?
W-O
Torry's staff is young and lacks work experience. A new business is coming to town that will be competing with Torry's business. Torry decides to send his staff for training, so they will be better prepared to face the competition. What SWOT marketing strategy is Torry using
W-T
A lack of equipment or technology is primarily a(n)
Weakness
which of the following questions is appropriate for determining weaknesses:
What can we improve?
Which of the following questions is appropriate for determining threats:
What obstacles do we face?
The most crucial part of the SWOT analysis method involves?
Where you get your information
SWOT analysis is especially helpful when
You have a limited amount of time
It's important not to confuse weaknesses with
mistakes
A new customer moving into your area is a(n)
opportunity
When conducting SWOT analysis, consider strengths and weaknesses in relation to
the competition