How and Why political parties change and adapt khan academy

1. Which of the following statements best explains how candidate-centered campaigns have weakened the influence of political parties on the political process?

Candidates can raise campaign funds by appealing to voters and PACs directly

2. Explaination

Data and analytics are used to improve efficiency of voter contacts and compare the results of various communication strategies.

Explaination

In party-centered campaigns, candidates had to rely on the party to raise campaign funds, and thus were more obligated to the party. As elections have shifted towards candidate-centered campaigns, candidates can use media to appeal to the public and PACs directly to raise funds

2. Political parties are most inclined to use which of the following strategies in national general election campaigns today?

Matching polling responses to identifiable individuals in voter files to determine patterns

3. Which term accurately describes the presidential electoral change brought about by the permanent switch of many conservative white southerners from the Democratic party to the Republican party in the mid 1960s?

Party realignment

3. Explaination

Political scientists define this as a lasting change in voter preferences from one party to another that results in a shift of electoral coalitions in the United States.

MediaQuant is a firm that tracks media coverage for each candidate and assigns a dollar value to it based on advertising rates. It evaluated the 2016 presidential campaign and concluded that Donald Trump received $4.96 billion in free media coverage, 60% of which came from the internet, including online news, blogs, forums, and social media. Which statement best explains the significance of this campaign strategy?

Social media allows candidates to personalize outreach to a new generation of voters, bypassing reliance on political parties and platforms

4. Explaination

The millennial generation is now the largest in the United States and surpasses other age groups in the use of social media.