HSB Principles of Management Pre-test

The final deliverable of your project is choosing a name for your company's new product. Which of the following tasks is most likely outside the project's scope:

Generating potential names for future products

Which of the following is one way to make it easier to have conversations about employee compensation:

Have a set structure for raises and bonuses

Which of the following is an activity associated with the closing phase of a project

Holding a team meeting to evaluate the project's successes and mistakes

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using __________ marketing.

Mass

Which of the following is a main factor that businesses consider when staffing the company:

Employee Compensation

What is a factor that a growing business might consider when determining hiring needs?

Employee to customer ratio

Wanda feels uncomfortable discussing compensation with her employees, so she tries to bring it up as infrequently as possible. What is a possible consequence of doing so?

Wanda's employees will come to inaccurate conclusions about their pay

Which of the following is a true statement about project planning:

With a project plan, you can mentally walk through your project from start to finish

When analyzing market potential, a business must consider the market's interest level in the product and the market's

ability to pay

Which of the following is an activity that is conducted during the closing phase of a project:

archiving documents

Many experts believe that providing too much detail in the work breakdown structure(WBS) work packages often causes the project manager to

micromanage the project

One way that a business can learn about its competitors' activities is by

reviewing secondary data

Which of the following is a situation indicating a problem with product durability:

A customer complains that her/his new cell-phone battery quit working after one week.

What is the focus of quality assurance?

Developing processes to prevent product defects

What project-management activity involves determining when project tasks should be performed?

Scheduling

An important criterion to consider when identifying market segments is the ____ of the market.

Size

Which of the following is a psycho graphic characteristic that businesses often use to identify market segments:

Style of living

Why is it important for a business ti identify its product's competitive advantage?

To develop an appropriate marketing strategy

Businesses usually analyze market potential for a certain product by considering total demand in a specific

geographical area