HubSpot Academy Email Marketing Certification

Select all that apply. Which of the following are common mistakes in writing email copy?

-Conceptualizing your copy as a single send-off. -Using your copy as merely a mechanism of your design. -Relying on buzzwords.

Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?

-Contacts are becoming more protective of their data buy still want personalization buying experiences. -It's important not to rely on open rates alone, as those can be unreliable, specifically with Apple users.

Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?

-Customers who have indicated they prefer a vegetarian diet -Customers who have identified as gluten-free

Select all that apply. Why is it essential to connect your ESP with your CRM?

-To avoid duplication of data. - To ensure better coordination between your marketing and sales strategy. -To avoid losing important behavioral data.

Select all that apply. Which of the following are principles of the CAN-SPAM Act?

-You must have deceptive subject lines. -Your message must include a valid physical postal address. -Your message must have a clear mechanism for recipients to opt out - in other words, an "unsubscribe" button.

What is the recommended amount of characters for preview text?

140 Characters.

In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?

95%

In email marketing, email authentication can be related to which of the following metaphors?

A driver's license

You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?

A positive delivery and a negative deliverability

The role of copy in email marketing can be related to which of the following metaphors?

A recipe in a restaurant franchise

'Comparing two versions of marketing material to determine which performs better' is the definition for what term?

A/B Testing

Select all that apply. Which of the following are components of deliverability?

All of them: Contact Engagement Sender Rep. Authentication Domain Set-Up Delivery Rate

A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?

An email that uses the recipient's name in the subject line.

Which form of email authentication attaches your brand's logo to your messages to authenticate your emails?

BIMI

Why is it important that your ESP integrates with your CRM?

Because your segmentation capabilities depend on the amount of information you've gained from your audience.

Why should the goals set in your email marketing strategy be relevant to the overall business strategy?

Both A and B

Which of the following is NOT a component of building a strong brand voice?

Building a reputation by being spontaneous and unpredictable.

Which of the following is NOT a benefit of A/B testing?

Building community

You're applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?

Collect relevant data

Fill in the blank: _____ is the likelihood an email will land in the primary inbox.

Deliverability

Which of the following is NOT a core component of a successful CTA?

Delivery rate success

Which of the following is an example of utilizing best practices in email design?

Don't use too many fonts, and be sure the font you select follow your brand guidelines.

'A software that provides delivery infrastructure for email marketing' describes which of the following terms?

ESP

What is the definition of graymail?

Emails sent to contacts that have provided consent but have stopped engaging.

Select all that apply. Why is data important in your email marketing?

INCORRECT -It enables personalization features. -It helps you gather passive customer feedback about your email marketing. -It empowers consistent contact opens regardless of subject line relevance.

What is the first step in performing an A/B test in email marketing?

INCORRECT Choose your variables

Which of the following is NOT a form of email authentication?

INCORRECT DMARC

True or false? A best practice for creating CTAs is using 'Click Here' as often as possible

False

True or false? A subject line should aim to be as lengthy as possible.

False

True or false? Deliverability is not historical — you start fresh with every provider and domain.

False

True or false? If your email is marked as delivered, it will not be marked as spam.

False

True or false? In A/B testing, you should always send your emails simultaneously.

False

True or false? In email marketing, explicit consent is the only form of acceptable consent.

False

True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: "Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product."

False

True or false? When sending emails from a new domain, you begin with a positive reputation and your role is to maintain it.

False

Consider the following scenario. You're managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?

INCORRECT Testing

What is the most effective email marketing campaign strategy?

INCORRECT: A/B Testing

Fill in the blanks: A customer makes a purchase from your company and submits the form with a box checked to receive marketing emails. This box was checked by default. You proceed to send them marketing emails. This can be described as ______ and ________.

Implicit Consent, Single Opt-In

Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.

Implicit Consent, Single Opt-In

What is the primary issue with how Apple's iOS15 and Mail Privacy Protection feature impacts email metrics?

It can give the impression that your open rate is higher than it actually is.

Why is the following example an insufficient SMART goal? 'Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.'

It is not specific enough.

Which of the following are fundamental in creating persuasive copy?

Knowing yourself and your audience

Which of the following is NOT a crucial factor for developing an effective send time optimization strategy?

Personalization

You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?

Personalization

Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?

Segmentation

What is another term for A/B testing?

Split testing

What's a click-through rate?

The percentage of recipients who clicked a link in your email out of those who opened it.

What is segmentation?

The process of separating your contacts into smaller groups of similar profiles.

Why should you ask 'What is your goal?' before creating an email marketing strategy?

To understand the 'why' behind everything you do.

True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.

True

True or false? The GDPR is not only a privacy law, but also a human rights law.

True.

Which of the following is NOT an accessibility best practice in email design?

Use all caps wherever possible to enhance reading visibility

Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?

Workflows

Which of the following compliance needs are part of the CAN-SPAM Act?

You must be compliant if you're emailing within the United States.

In which scenario, would you consider implementing a sunset policy?

You've observed some of your contacts have stopped engaging.

Imagine you're a furniture retailer who sends weekly emails to your subscribers. You've created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, "Click here." Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?

Your CTA's copy is generic.

You're running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign's average CTR is 3.3%. Your industry's benchmark for CTR's is 1.4%. Which of the following is an accurate description of this data?

Your last email was not as compelling as the other emails in your campaign, but you're doing well compared to others in your industry.

Which of the following statements is true?

Your sender rep score is unique to each ISP and is NOT made public.

Fill in the blank: You're more likely to successfully re-engage your customers by ______________.

layering personalization on top of segmentation

Fill in the blank: When performing email A/B tests, _______.

testing one variable at a time is recommended, because it allows you to isolate the effect of each variable