Hubspot Digital Marketing Certification Questions
What is the purpose of the delight stage of the inbound methodology? To exceed expectations To provide an outstanding experience every time a prospect or customer interacts with your company To go the extra step to ensure a prospect or customer accomplishes what they set out to do All of the above
All of the above
The inbound methodology is meant to support which business functions? Marketing Sales Service A and B All of the above
All of the above
Fill in the blank: Words like "free" or "percent off" may not trigger spam filters for your email, but could __________.
Appear to be sent by a bot.
How many ad extensions should you include in your search ads? 2 3 5 All that are available As many as many as make sense for your business
As many as many as make sense for your business
What does CRM stand for? Custom Rendering for Mobile Custom Relationship Modules Customer Relationship Management Customer Rotation Model
Customer Relationship Management
True or False? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to find consumers who will find the most relevant.
False
True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar. True False
False
True or false? If you want to produce great content, then you need to hire an in-house content creator.
False
True or false? Relevancy directly impacts ranking strength. True False
False
True or false? To help improve SEO, your URL should match the title of your blog post, word for word.
False
True or false? Watching three seconds of a YouTube video is considered a view.
False
True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.
False
True or false? You should use a consistent naming system to store and easily identify hosted files.
False
True or false? You shouldn't join a competitor's Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.
False
All of the following are key places your videos can appear on YouTube EXCEPT: In search results On the homepage On a sponsored page In the trending system In subscriptions
On a sponsored page
Which network has the longest life for a piece of content? Facebook LinkedIn Snapchat Pinterest
Fill in the blank: When planning the timing of content in a calendar, _______. stick to a schedule and hold your team accountable to their deadlines create focus by only working on one project at a time remain flexible to account for changes have your team submit ideas they want to work on
Remain flexible to account for changes
Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______? answering a question in the form of a detailed list asking questions in your H4 headers embedding social media posts throughout your content creating a title tag with your primary keyword featured near the beginning of it
answering a question in the form of a detailed list
Which of the following represents a broad match keyword? wall art "wall art" wall +art -wall art
wall art
Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond? Facebook LinkedIn Pinterest Twitter Email "That sounds great. Do we have a size and preferred color for this custom font?" "To save budget on a custom font, we should consider purchasing another brand's custom font and making updates to it." "We should consider using a Google font because they're accessible to all web browsers."
"We should consider using a Google font because they're accessible to all web browsers."
Your manager asks your thoughts on how to increase visibility on the business's YouTube channel. Which response best aligns with how YouTube's algorithm works? "YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on." "While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video." "YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content."
"YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content."
Which of the following represents a phrase match keyword? +smart tv -smart tv [smart tv] "smart tv"
"smart tv"
What symbol would you use to add a broad match modifier? / ^ + -
+
What symbol would you use to add a negative keyword? / ^ + -
-
In order to include a link in a Story, Instagram requires business accounts to have ____ followers. 500 1,000 5,000 10,000
10,000
Fill in the blank: The ideal length of an email subject line is _____ characters. 41-50 55-75 10-20 75-100
41-50
Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines. 1 5-10 At least 10 More than 10
5-10
Fill in the blank: The ideal blog post title is _____ characters. 15 60 75 90
60
What is the difference between a brand keyword and a non-brand keyword? A brand keyword is more expensive, a non-brand keyword is less expensive A brand keyword receives less traffic, a non-brand keyword receives more traffic A brand keyword has more variations, a non-brand keyword has fewer variations A brand keyword includes a brand's name, a non-brand keyword does not include a brand's name
A brand keyword includes a brand's name, a non-brand keyword does not include a brand's name
Which of the following is an example of a video in the engage stage? A promotional video featured on a landing page A social video that shows off your brand's personality A testimonial of one of your customers with relatable stories A funny video of a cat sitting on a window sill
A promotional video featured on a landing page
Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates. brand business entertainment sales
Brand
From top to bottom, what should your search account structure hierarchy look like? Campaigns, ad groups, keywords Ad groups, campaigns, keywords Keywords, campaigns, ad groups Keywords, ad groups, campaigns
Campaigns, ad groups, keywords
What stage of the buyer's journey is your audience in if they're choosing a free trial or consultation? Awareness Engage Decision Delight
Delight
Which of these KPIs demonstrate social media ROI? Choose all that apply. Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase. Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software. Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying. Customer satisfaction - it's often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.
Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase. Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He's taken to a blog post on your site. He reads the post and sees there's a content offer. He's interested, but not sure he's ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in? Awareness Attract Engage Decision Delight
Engage
True or false? When possible, you should try and use extensive vocabulary in your writing. True, extensive vocabulary makes you appear more credible and confident. True, people make purchasing decisions based on if you look smarter than your competitors. False, extensive vocabulary makes you appear less credible and confident. False, extensive vocabulary takes up too much space on a page.
False, extensive vocabulary makes you appear less credible and confident.
True or false? Never use acronyms in your writing. True, this helps avoid confusion. True, deleting acronyms makes your content more welcoming. False, use acronyms sparingly. False, your audience will know what the acronyms mean.
False, use acronyms sparingly.
Scenario: Tom is an avid Facebook user. Tom's friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom's sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it's likely Facebook will _______. Send Tom a Facebook message with a detailed map of the trail Send Tom an email with a detailed map of the trail Feature a detailed map of the trail as an advertisement to Tom Feature the post at the top of Tom's news feed
Feature the post at the top of Tom's news feed
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. Forces, friction. Friction, force. Ships, force. Ships, friction.
Forces, friction.
Which of the following places on Instagram can you use a link to click through to your website? Choose all that apply. Stories Bio Post copy Advertisement
Stories Bio Advertisement
When does the engage stage of the inbound methodology begin? The engage stage begins when a purchase occurs. The engage stage begins when a customer leaves you. The engage stage begins when a prospect or customer takes a desired action. The engage stage begins when a prospect or customer proposes you give them a discount.
The engage stage begins when a prospect or customer takes a desired action.
There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? The right person The right segments The right email platform The right buyer personas
The right person
True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they've written their piece. True, it can be overwhelming to write an introduction first without knowing where the content is headed. True, the introduction is always the easiest part to write. False, writing an introduction first will help align the rest of the article. False, you should write your conclusion before your introduction.
True, it can be overwhelming to write an introduction first without knowing where the content is headed.
On which social network should you share content most frequently? Facebook LinkedIn Twitter Pinterest
What occurs during the attract stage of the inbound methodology? You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set. You focus on bringing prospects and customers to your social pages or website through relevant and helpful content. You exceed a prospect or customer's expectations so much that they'll want to tell their friends and family about you. You collect information about the individual you're working with.
You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.
What does it mean to have an inbound approach to doing business? Your business only runs ads that boost top-performing social media posts. Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads. Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you. Your business's word-of-mouth is so strong that you don't have to do any form of marketing or advertising.
Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.
Which of the following represents an exact match keyword? "dog treats" [dog treats] dog treats -dog treats
[dog treats]
Fill in the blank: Measuring your website's authority comes down to assessing the volume and quality of the title tags that are optimized for SEO pages your website ranks for on the first page of search engines backlinks you have to your website content that exists on your website
backlinks you have to your website
Fill in the blank: Once a search engine bot discovers your web page, it _______. checks to see if the content is unique from its database of content checks to see if it can read all forms of media included within the page decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it adds a cookie to it to come back later if it intends to rank it in the top 100
decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it
Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation. broad exact specific negative
exact