Hubspot Inbound Marketing part 4
Decision Stage (best use)
- Free trail - Demo - Consultation
Decision Content
- Highlight the value of your solution - Convince prospect to choose you
CTA Tips for Visual Content
- Include a CTA to your website if the content is hosted on another platform - Experiment with different types of CTAs - Make your CTA stand out use colors or fonts that contrast with your image content
Editing
responsibility involves reviewing and providing feedback for the content
Writing or Producing
responsible for composing the content, whether that's writing a blog, filming a video, or recording a podcast
Distributing
role involves publishing or promoting your content, so it reaches your target audience
Content Planning Tool
will help you evaluate your content production schedule, manage multiple content projects, and align with all important creator and stakeholders
Consideration Stage (best use)
- Comparison guides - Live webinars - Assessments
CTA Tips for Interactive Content
- Consider inviting users to submit their emails as the CTA - Gather valuable information to provide a personalized experience - Use the results from your assessment or tool as the CTA
Primary content creation responsibilities
- Content strategy - writing or producing - editing - designing - distributing
Demographic Insights
- Age - Gender expression - Income - Family life - Hobbies
Analytics tools
- Allow you to pull relevant metrics and measure the ROI of your content - help you measure the success of your content
Awareness Stage (best use)
- Blog posts - infographics - how to videos
Written Content
- Bold Posts -Guides - E-book - Pillar pages - Case studies - Newsletters Attract new audience with SEO or looking for a low-lift content creation option
Audio content
- podcast - Audiobooks - Audio Advertisements
How CTAs Help Marketers?
- convert a visitor into a new contact - Allow you to nurture those contacts through their buyer's journey - Measure the effectiveness of your content - Determine which content is driving the most customers and sales
Consideration Content
- inform buyers about possible solutions to their problem - Help your buyers evaluate the pros and cons of each solution
CTA Tips for Audio Content
- Make your CTA easy to achieve - Shorten your URLs - Include your link in the show notes
Buying Insights
- Priorities - What success looks like to them - What barriers they need to overcome - How they evaluate options - Attributes they pay attention to when making a decision
Awareness Content
- Speaking to your buyer's symptoms and problems - Help your buyers understand their experiences
CTA Tips for written content
- Use actionable and specific language - Design your CTA to stand out - Keep your CTAs to a minimum
Visual content
- Videos - infographics - images - webinar
stage
-Awareness consideration - consideration - decision
How to Brainstorm content?
1. Identify the topic 2. Identify the format
How to develop a content creation Framework?
1. Identify your workflow 2. Determine who is responsible 3. Gather your content creation tools
Content Creation Framework
A structure of processes for publishing content help determine what steps and resources you'll need
Call to Action (CTA)
An element in your content that prompts visors to do something
Examples of CTA's Written
blogs quotes
Format
how you decide to arrange or present your topic
Designing
involves packaging the content in a visually compelling way
CMS (Content Management System)
is a tool for creating, strong, and publishing content online
Content Strategy
is responsible for creating a content plan. mapping it to the business needs, and ensuring the responsibilities are met
Topic
is the information, education, or value your content provides