Hubspot Inbound Marketing part 4

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Decision Stage (best use)

- Free trail - Demo - Consultation

Decision Content

- Highlight the value of your solution - Convince prospect to choose you

CTA Tips for Visual Content

- Include a CTA to your website if the content is hosted on another platform - Experiment with different types of CTAs - Make your CTA stand out use colors or fonts that contrast with your image content

Editing

responsibility involves reviewing and providing feedback for the content

Writing or Producing

responsible for composing the content, whether that's writing a blog, filming a video, or recording a podcast

Distributing

role involves publishing or promoting your content, so it reaches your target audience

Content Planning Tool

will help you evaluate your content production schedule, manage multiple content projects, and align with all important creator and stakeholders

Consideration Stage (best use)

- Comparison guides - Live webinars - Assessments

CTA Tips for Interactive Content

- Consider inviting users to submit their emails as the CTA - Gather valuable information to provide a personalized experience - Use the results from your assessment or tool as the CTA

Primary content creation responsibilities

- Content strategy - writing or producing - editing - designing - distributing

Demographic Insights

- Age - Gender expression - Income - Family life - Hobbies

Analytics tools

- Allow you to pull relevant metrics and measure the ROI of your content - help you measure the success of your content

Awareness Stage (best use)

- Blog posts - infographics - how to videos

Written Content

- Bold Posts -Guides - E-book - Pillar pages - Case studies - Newsletters Attract new audience with SEO or looking for a low-lift content creation option

Audio content

- podcast - Audiobooks - Audio Advertisements

How CTAs Help Marketers?

- convert a visitor into a new contact - Allow you to nurture those contacts through their buyer's journey - Measure the effectiveness of your content - Determine which content is driving the most customers and sales

Consideration Content

- inform buyers about possible solutions to their problem - Help your buyers evaluate the pros and cons of each solution

CTA Tips for Audio Content

- Make your CTA easy to achieve - Shorten your URLs - Include your link in the show notes

Buying Insights

- Priorities - What success looks like to them - What barriers they need to overcome - How they evaluate options - Attributes they pay attention to when making a decision

Awareness Content

- Speaking to your buyer's symptoms and problems - Help your buyers understand their experiences

CTA Tips for written content

- Use actionable and specific language - Design your CTA to stand out - Keep your CTAs to a minimum

Visual content

- Videos - infographics - images - webinar

stage

-Awareness consideration - consideration - decision

How to Brainstorm content?

1. Identify the topic 2. Identify the format

How to develop a content creation Framework?

1. Identify your workflow 2. Determine who is responsible 3. Gather your content creation tools

Content Creation Framework

A structure of processes for publishing content help determine what steps and resources you'll need

Call to Action (CTA)

An element in your content that prompts visors to do something

Examples of CTA's Written

blogs quotes

Format

how you decide to arrange or present your topic

Designing

involves packaging the content in a visually compelling way

CMS (Content Management System)

is a tool for creating, strong, and publishing content online

Content Strategy

is responsible for creating a content plan. mapping it to the business needs, and ensuring the responsibilities are met

Topic

is the information, education, or value your content provides


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