hw 1 apple vid
Apple now uses robots to disassemble old iPhones and recover cobalt and other materials for re-use in making new products. This reflects which era of marketing? A. The triple-bottom-line era B. The environmentalism era C. The product era D. The relationship era E. The social responsibility era
A
Which of the following is the best example of Apple appealing to a demographic trend in the consumer market? A. The ambient light sensor that helps keep Apple Watch energy efficient B. The degree to which smartwatch users are wearing their watches 24-7 C. 911 calling in over 150 countries providing assistance for customers who travel internationally D. fall detection and emergency SOS for the aging Baby Boomer population E. The "always-on" feature providing convenience for customers who are increasingly multi-tasking and do not have a free hand
D
Apple tries to create products such as the Apple Watch in a way that satisfies customer needs while ensuring its own long-term profitability. According to the chapter, it is practicing ________. A. need-based sales B. the sales concept C. the product concept D. responsive business E. the marketing concept
E
To create the Apple Watch and bring it to market, Apple performs some of the required tasks itself and coordinates the efforts of other companies to perform the rest. This integrated process of creating and delivering value is known as the ________. A. value hierarchy B. business network C. virtual organization D. business system E. value chain
E
When Apple's marketing team crafts the value proposition for a new product such as the latest Apple Watch, which of these best encompasses the elements they are bringing to market? A. The experience made possible by owning an Apple Watch B. Services such as the App Store that allow people to find interesting new apps C. The physical product (the watch) plus a variety of intangible products (apps that run on the watch) D. The physical product (the watch itself) E. Everything that contributes to the experience of owning and using the product
E
