Info Systems
What are the three trends that Abigail Lorden pointed out in the interview?
1. Greater integration of mobile technology. 2. Guests want to have more control over the business. 3, Guests will be more inclined to patronize hotels and restaurants that can provide personalized services and experience based up their preferences and past purchase history.
A database is ______________. (select all correct answer(s))
A place to store data in a structured way. An organized, centralized collection of data serving applications. used by hotels to store guest transaction data. a key element of most mission-critical applications.
Explain the process of how information technology facilitates the transformation of from data to power.
IT people are able to analyze data, interoperate it and how to benefit the business from this information- whether its how they communicate with their costumers or what they sell, and then they are able to implement an action from their data.
In Carson Booth's article, which one of the following is not among the four areas that are driving a fundamental shift in the role of the hotel IT manager?
Increasing use of social media
What does the main post mean in regards to discussion post?
It is the first post by yourself to the discussion board. Only when the main post is posted, you can read and reply to others' posts.
If you are operating in an office or school setting and your computer can communicate with other computers, you are most likely using a:
LAN
Which of the following is the counting system used by computers that is based on two digits, zero and one?
Binary code
Which of the following is not an IT-related career?
Boundary Spanner
Business leaders must now be able to serve as ____________ (meaning people who can cross multiple disciplines or areas of knowledge).
Boundary Spanners
CAPITA stands for ____________
Competitive Advantage Provided by an Information Technology Application
What is an example of an "out-of-the-box" software for the hospitality industry?
PMS (Property Management System) and POS (Point Of Sale) system
Which of the following is not a component of a computer based information system?
Product warrent
PMS stands for:
Property Management System
The Food and Beverage Director of a hospitality location has to be familiar with which of the following IT issues?
Restaurant reservations Point-of-sale technology Microsoft Office All of the above
The Director of Sales and Marketing of a hospitality location has to be familiar with which of the following IT issues?
Sales force automation Sales and catering system Lead generation and tracking databases All of the above
The ultimate technical position is that of:
CTO
What happens if a student plagiarizes material?
The student will fail the class. The student will be disciplined by the university. It will not be tolerated.
Which of the following is not a computer operating system?
They are all operating systems.
Why is logging in regularly and reading announcements helpful to succeeding online? (select all apply)
To keep up with the course Meet the deadline
The term for all of the primary and support activities of the firm required to produce products and services that generate revenues and drive profits is:
Value Chain
A ________ is a network of large geography ranging from a couple of miles to the entire world.
WAN
_____________ is a software program you use to view and retrieve documents from the Web.
Web Browser
Are there extra credit opportunities?
Yes
If I miss the due time to post the main post (Thursday at 11:59 pm) of a discussion board, can I still post?
Yes
Which of the following is not a key function of a DBMS?
all are key functions
Which of the following statement about the relational database is true.
all of the above
Which of the following is not a medium that information bits travel on?
all of these are media
The weakening of a signal over a medium is called _____________.
attenuation
____________ is a popular term used to describe the exponential growth and availability of data, both structured and unstructured.
big data
______________ is a popular term used to describe the exponential growth and availability of data, both structured and unstructured.
big data
What is the preferred method of communicating with the instructor? (check all apply)
by e-mail by Canvas message
Where are the assignment due dates located? (select all apply)
canvas in assignment in the email
If I have technical question about Canvas, whom should I contact?
canvas help desk
The best measure of company performance is:
cash flow per share
The combining of voice, video, and data into one experience is called _________.
convergence
A small text file that Web sites put on your computer to store information about you and your preferences is called
cookie
What are Porter's three generic strategies? Select all that apply.
cost leadership differentiation focused strategy
Because the hospitality business is service oriented, the _____________ must take center stage in all that we do.
costumer or guest
CRM stands for:
costumer relationship management
The analysis of data for potential relationships is called:
data mining
Jason Rotter, the interview subject for this chapter, works for Four Winds Interactive, a company specializing in:
digital signage for the hospitality industry
Abigail Lorden, the interview subject for this chapter, is:
editor-in-chief for Hospitality Technology magazine
__________ is the process of converting text into an unrecognizable format when it is sent
encryption
Analog signals do not have points in between as they travel; they have only high and low points and vary instantaneously with no points in between.
false
Digital signals travel as a wave that has many points or states.
false
IT should be used in a business mainly because it is the latest advancement and customers are expecting it.
false
The hierarchy of bits and bytes from smallest to largest in a database is file, then record, then field.
false
For wired transmission media, which wire has the highest transmission speed?
fiber optic cable
Which one of the following is NOT a structured database (model)?
flat file database
________ are usually text files that have no structured interrelationship or are paper files.
flat files
A primary key in another relation is called a:
foreign key
A ________ is a new technology that can operate multiple media in a cost-efficient manner.
ink load balancer
__________ is a numerical addressing system that uniquely identifies computers and networks linked to the Internet
internet protocol address
Guest information shown on a computer screen (p. 162) is the _______ of guest database.
logical view
CPU, RAM, ROM, and other electronic components are mounted on a board, which is called the
mother board
This picture shows an Ethernet cable is plugged into a
network interface card
What is the policy for making up a quiz?
no make up quiz is accepted
All stations on a network, such as computers, printers, and kiosks, are known in networking terms as:
nodes
An unwelcome piece of software that has unknowingly been introduced into your computing environment is:
none of the above
________ encapsulate data and methods into a small unit.
object-oriented databases
Is late work acceptable?
only for official university duties
Fields that uniquely identify a record are:
primary keys
A set of attributes and relationships that classify an entity (i.e., customer) is a:
profile
Which of the following is NOT an external (secondary) storage device?
random access memory
________ organize data in tables consisting of rows or records like graph paper
rational databases
What is not an example of a "peripheral"?
register
Which one of the following is a main question about a network? (There might be more than one answers.)
security performance reliability
More and more computers use SSD for data storage instead of traditional hard drive. SSD stands for
solid state drive
A SIM card stands for:
subscriber identity module
What is "the system software that manages and controls the activities of the computer"?
the OS
Which one of the following is one of the forces mentioned in Porter's Five Forces Analysis model? Select all that apply.
threat of new entry threat of substitutes bargaining power of suppliers
When is the main post of a discussion board due?
thursday at 11:59
IT tends to rank among the _________ expense categories of most firms.
top
A database is an organized, centralized collection of data serving applications.
true
A virus is an unwelcome piece of software that has unknowingly been introduced into your computing environment.
true
Cloud computing service providers provide processing power, storage, and applications on their servers which can be accessed via the Internet.
true
Karen Sammon, the interviewee in this chapter, is a Vice President at PAR Technology Corporation with a background in restaurants, law, and technology.
true
Network Interface Cards (NICs) provide network access and addressing information.
true
ROM is permanent memory, and RAM is temporary memory.
true
The data language of choice for DBMSs is SQL.
true
The two dominant protocols in use today are code division multiple access (CDMA) and global system for mobile communication (GSM).
true
Address of a web page, for example, www.sjsu.edu/hspm, (Links to an external site.) FTP site, autio stream or other Internet resources is called _____________
uniform recourse locator (URL)
The three V's of big data are
volume velocity variety
When sending an e-mail to the instructor, what should you include in the SUBJECT field?
your name course number
The two responses to a discussion board should be separated by
12 hrs
The company position that represents the ultimate business-IT liaison is:
CIO
What is the "brain" of the computer?
CPU
System software that routes communication on the network and manages network resources is called a _________.
NOS
Which of the following is not one of the three macro level careers in the hospitality industry involving IT?
Non-IT technical
The dynamic synthesis, analysis, and consolidation of large volumes of multidimensional data is called ________.
OLAP
More and more computers use SSD for data storage instead of traditional hard drive. SSD stands for
Solid State Drive
Weekly end of chapter (EOC) quizzes are due
Sunday at 11:59
When are the two responses to a discussion board due?
Sunday at 11:59 pm
All of the following are reasons that the IT wave in the hospitality industry will continue except:
The IT firms are beginning to purchase the hospitality firms.
