INSY 3330 E-Commerce Assignment 2 & 3
Credit cards are the dominant form of online payment throughout the world.
False
Phishing attacks rely on browser parasites.
False
Price is more important than convenience as a factor in online purchase decisions.
False
Research has found that of all the standard formats of display ads, wide skyscraper ads are the most effective at holding a user's attention.
False
The richness made possible by e-commerce technologies does which of the following?
It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
Brand pages on Facebook typically attract more visitors than a brand's Web site.
True
In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.
True
Insiders present a greater security threat to e-commerce sites than outsiders.
True
By 2017, mobile commerce revenues are expected to be approximately:
$109 billion
In 2013, location-based mobile marketing accounted for how much in marketing expenditures?
$2.3 billion
Online bill payments are believed to cost ________ to process compared to ________ for paper bills.
20 to 30 cents, $3 to $7
Display ads constitute about ________ % of mobile ad spending.
33
A typical response rate for an e-mail campaign would be ________ %.
5
The Data Encryption Standard uses a(n) ________-bit key.
56
In 2013, what was the approximate Internet penetration rate for individuals that have attained less than a high-school education?
60%
Which children's Web site was fined $3 million in 2011 for collecting and sharing children's personal information without consent of their parents?
Disney's Playdom
Which of the following is the leading display ad site on mobile devices?
Which social marketing proved the most effective for ExchangeHunterJumper.com?
All of the following marketing tools on Facebook require payment except:
Facebook Offers
A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.
False
The concept of "customer satisfaction" is broader than the concept of "customer experience."
False
Traditional desktop marketing remains the largest part of all online marketing.
False
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
Lead Generation Card
Which of the following statements is not true?
Men are more likely than women to buy digital content with a mobile device.
Which of the following do Facebook users spend the most time on?
News Feed
Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
Nielsen ratings
________ refers to the ability to ensure that e-commerce participants do not deny their online actions.
Nonrepudiation
All of the following are Pinterest marketing tools except:
Promoted Accounts.
Which of the following is not true about search engine advertising?
Search engine advertising is the fastest growing type of online advertising.
Google provides the leading location-based marketing platform.
T
Which of the following statements about the Internet's impact on marketing is not true?
The Internet has decreased the impact of brands.
Which of the following is a real-time feed showing a friend's activities, chats, and music listening on Facebook?
Ticker
About 25% of all search engine requests originate from mobile devices.
True
Drive-by downloads are now the most common method of infecting computers.
True
Smishing attacks exploit SMS messages.
True
The U.S. federal government has historically not been in favor of the development and export of strong encryption systems.
True
The digital divide still persists along age, income, ethnic, and education dimensions.
True
Typically, the more security measures added to an e-commerce site, the slower and more difficult it becomes to use.
True
Which of the following purchased Tumblr in May 2013?
Yahoo
A Web beacon is:
a tiny graphics file embedded in an e-mail or Web page
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following dimensions of e-commerce security is not provided for by encryption?
availability
Which of the following measures the ratio of items purchased to product views?
browse-to-buy ratio
Which of the following is not one of the main stages of the online purchasing process?
browsing
The six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:
confidentiality
Which of the following online advertising formats attracted the least amount of spending in 2013?
Which of the following is the most popular use for mobile devices?
entertainment
The number of people exposed to pins is a measure of which of the following?
fan acquisition
The ratio of impressions to fans is a measure of:
fan acquisition.
Which dimension(s) of security is spoofing a threat to?
integrity and authenticity
Which of the following is not one of the main elements of a comprehensive multi-channel marketing plan?
local marketing
The incremental cost of building the next unit of a good is called the:
marginal cost
Approximately ________ of annual offline retail sales is influenced by online browsing.
one-third
Purchasing an online ad on a CPA basis means that the advertiser:
pays only for those users who perform a specific action, such as registering, purchasing, etc.
Conversion rate is a measure of the:
percentage of visitors who become customers
All of the following statements about public key encryption are true except:
public key encryption ensures authentication of the sender
Reventon is an example of:
ransomware
Symmetric key encryption is also known as:
secret key encryption
All of the following are examples of malicious code except:
sniffers
A Crayola arts-and-crafts column on a parenting Web site is an example of what form of advertising?
sponsorship
Which of the following measures the average length of stay at a Web site?
stickiness
P2P payment systems are a variation on what type of payment system?
stored value payment system
A digital certificate contains all of the following except the:
subject's private key.
Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?
valuing quality over quantity at each stage in the Web site development process
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
versioning
________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.
Authenticity
________ refers to the ability to ensure that an e-commerce site continues to function as intended.
Availability
An intrusion detection system can perform all of the following functions except:
Blocking suspicious activity.
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
Curalate
Which of the following statements about Pinterest is not true?
About 30% of online adults use Pinterest
Which of the following statements about CAN-SPAM is not true?
CAN-SPAM prohibits unsolicited e-mail (spam)
Which of the following countries has been found to have engaged in cyberespionage against Google?
China
All of the following are factors in contributing to the increase in cybercrime except:
the Internet's similarity to telephone networks.
Which of the following is not a key point of vulnerability when dealing with e-commerce?
the credit card companies
What is the most frequent cause of stolen credit cards and card information today?
the hacking and looting of corporate servers storing credit card information
