INSY 3330 e-Commerce Final Exam (all quizzes combined)
By 2017, mobile commerce revenues are expected to be approximately:
$109 billion
In 2013, mobile commerce revenues are approximately:
$39 billion
For a web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.
50 million
How long does copyright protection extend for corporate-owned works?
95 years
Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?
AWD
All of the following use a social network marketing strategy except:
Amazon
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
Amplify
Which of the following protocols enables the exchange of routing information among different autonomous systems on the Internet?
BGP
How does Google Analytics track user behavior at a participating web site?
Beacons
Which of the following is an unfair competitive advantage?
Brand name
Which of the following is not one of the main stages of the online purchasing process?
Browsing
Which of the following is not true about mobile marketing?
By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.
Which of the following technologies is used to separate the design and presentation of content from the content creation process?
CMS
Which of the following countries has been found to have engaged in cyberespionage against Google?
China
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
Choice/Consent
________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
Confidentiality
Which of the following is an example of C2C e-commerce?
Craigslist
Which children's web site was fined $3 million in 2011 for collecting and sharing children's personal information without consent of their parents?
Emily's Dress Up
Which of the following is the most popular use for mobile devices?
Entertainment
Which of the following is not one of the basic technological foundations of the Internet?
FTP
Which of the following is an example of social e-commerce?
Which of the following statements is not true?
Facebook Home is Facebook's app for iOS devices.
All of the following marketing tools on Facebook require payment except:
Facebook Offers
A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.
False
An interstitial ad is typically contained in a pop-up window that the user must close in order to continue.
False
Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.
False
Facebook does not sell display ads.
False
In 2013, mobile marketing grew at nearly the same rate as traditional online marketing.
False
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
False
In a Dutch Internet auction, the highest price wins.
False
Mobile users spend most of their time browsing mobile web sites.
False
Phishing attacks rely on browser parasites.
False
Price is more important than convenience as a factor in online purchase decisions.
False
Text message generates the majority of mobile marketing spending.
False
The Internet has shown similar growth patterns as other electronic technologies of the past.
False
The concept of "customer satisfaction" is broader than the concept of "customer experience."
False
Which of the following is not a basic type of cloud computing service?
FiOS
Which of the following statements about Foursquare is not true?
Foursquare has struggled to find profitability.
Which of the following earns the most location-based marketing revenue?
Which of the following statements about e-commerce surveillance is not true?
Google discards search information after 12 months
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
What is the first step in analyzing an ethical dilemma?
Identify and describe the facts
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.
Internet Society (ISOC)
Which of the following statements about Graph Search is NOT true?
It relies on Google to supplement its search results.
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
Lead Generation Card
Which of the following describes the basic web policy of large firms during the Invention period?
Maintain a basic, static website depicting the firm's brand.
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
No Free Lunch
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?
Notice/Awareness
Google's Gmail advertising has raised concerns about which of the following issues?
Privacy
All of the following are Pinterest marketing tools except:
Promoted Accounts
Django is based on which of the following?
Python
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
Reach
Which of the following refers to the complexity and content of a message?
Richness
"Do Not Track" falls under which of the following principles in the FTC's new privacy framework?
Simplified Choice
A Crayola arts-and-crafts column on a parenting web site is an example of what form of advertising?
Sponsorship
What was the first truly large-scale digitally enabled transaction system in the B2C arena?
The French Minitel
Which of the following statements about the mobile platform is not true?
The size of the mobile app audience greatly exceeds that of the mobile web audience.
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
Which of the following is not an element of friction-free commerce
Transaction costs are high.
TCP/IP operates in which layer of Internet architecture?
Transport Services and Representation Standards layer
By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.
True
E-commerce technologies provide a unique, many-to-many model of mass communication.
True
Firms that fail to produce returns greater than alternative investments typically go out of business.
True
Google defends its Library Project on the grounds of fair use.
True
In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.
True
Internet2 provides a nationwide 100 gigabit-per-second network.
True
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
True
Most of today's well-known portals began as search engines.
True
Pinterest's visitors are predominantly women.
True
Portals are among the most frequently visited types of sites on the Web.
True
Prior to the development of e-commerce, websites primarily delivered static HTML pages.
True
Promoted Tweets are Twitter's version of Google's Ad Words.
True
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.
True
TLS does not guarantee server-side authentication.
True
The Children's Internet Protection Act (CIPA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.
True
The Children's Online Privacy Protection Act (COPPA) prohibits web sites from collecting information on children under the age of 13.
True
The Internet is a worldwide system of computer networks.
True
The digital divide still persists along age, income, ethnic, and education dimensions.
True
The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.
True
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value proposition; revenue model
All of the following are involved in the effort to create standards for IoT except:
W3C
Which of the following is the current standard used to protect Wi-Fi networks?
WPA2
A(n) ________ allows users to easily add and edit content on a web page.
Wiki
Which of the following purchased Tumblr in May 2013?
Yahoo
A Web beacon is:
a tiny graphics file embedded in an e-mail or Web page
All of the following are methods of improving the processing architecture of a website except:
adding web servers
Stickiness is an important attribute for which of the following revenue models?
advertising revenue model
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
Which of the following is a common problem in sealed bid markets?
bid rigging
Which of the following is a characteristic of the Consolidation phase of e-commerce?
brand extension and strengthening becomes more important than creating new brands
A market that has many sellers and one or few buyers is likely to be:
buyer-biased
Which of the following is the most important tool in establishing a relationship with the customer?
company web site
Downloading music tracks owned by record companies without paying for them is an example of a violation of:
copyright law
All of the following were popular types of online marketing before 2007 except:
corporate web sites
All of the following are limitations of the existing online credit card payment system except:
cost to consumers
Which system functionality must your website have to be able to personalize or customize a product for a client?
customer on-site tracking
All of the following are benefits of auctions except:
decreased price transparency
Which of the following basic system functionalities is used to display goods on a website?
digital catalog
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
disruptors
The stock market is an example of a(n):
double auction
Malware that comes with a downloaded file that a user requests is called a:
drive-by download
Which of the following basic ethical concepts plays an important role in defining privacy?
due process
Amazon Business is an example of which of the following business models?
e-distributor
Which of the following online advertising formats attracted the least amount of spending in 2013?
In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.
false
The ratio of impressions to fans is a measure of:
fan acquisition
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
fast follower advantage
Threatening negative feedback in return for a benefit is an example of:
feedback extortion
Which of the following is not a main factor in determining the overall demand on an e-commerce site?
file sizes of web pages being served
The display of a third-party's web site or page within your own web site is called:
framing
All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
free availability of the work on the web
Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Facebook is an example of a(n):
general community/social network
MSN is an example of a:
general purpose portal
Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased?
geo-fencing
Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate?
highway pricing
All of the following statements are true except
in auctions, prices may be variable or fixed
Which of the following refers to any disparity in relevant market information among parties in a transaction?
information asymmetry
A web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
interest-based social network
All of the following statements about patents are true except:
it is more difficult to obtain a copyright than it is to obtain a patent.
Critics have pointed out that the Chrome browser's Suggest button, which suggests queries based on search terms entered by the user, is in fact, a type of:
key logger
The sharing of a user's stored cookie information between web sites and without the user's knowledge is:
legal in the United States but illegal in Europe.
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
The incremental cost of building the next unit of a good is called the:
marginal cost
All of the following are basic functionality provided by e-commerce merchant server software except:
marketing analytics
Which social network functionality allows users to easily post messages to the entire community?
message board
All of the following are situations in which markets fail to produce socially desirable outcomes except:
network effects
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase
Which of the following is not a risk or cost of Internet auctions?
price transparency
Elance.com is an example of a(n):
professional service auction
The Transport Layer of TCP/IP is responsible for which of the following?
providing communication with the application by acknowledging and sequencing the packets to and from the application
Which of the following is not one of the typical portal revenue sources?
referral fees
Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
search engines
All of the following are solutions to the problem of high monitoring costs except:
seller rating systems
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?
social technology
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
the Golden Rule
Which of the following factors is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures
Which of the following is not a limitation of the current Internet?
the difficulty in expanding capacity by adding servers and clients
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
First movers often fail because:
they lack complementary resources needed to sustain their advantages.
P2P payment systems are a variation on what type of payment system?
two-factor authentication
Registering the domain name goggle.com with the intent to divert Web traffic from people misspelling google.com is an example of:
typosquatting
E-commerce is available just about everywhere and anytime. This is known as:
ubiquity
If you want to determine the size of your web site's audience, the metric you will use for the most accurate measurement will be:
unique visitors
A social consequence of the richness of Internet information is:
very persuasive messages might reduce the need for multiple independent sources of information.
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation (e.g., document sharing)
All of the following are fixed price strategies except:
yield management