INSY 3330 e-Commerce Final Exam (all quizzes combined)

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By 2017, mobile commerce revenues are expected to be approximately:

$109 billion

In 2013, mobile commerce revenues are approximately:

$39 billion

For a web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

50 million

How long does copyright protection extend for corporate-owned works?

95 years

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

AWD

All of the following use a social network marketing strategy except:

Amazon

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Amplify

Which of the following protocols enables the exchange of routing information among different autonomous systems on the Internet?

BGP

How does Google Analytics track user behavior at a participating web site?

Beacons

Which of the following is an unfair competitive advantage?

Brand name

Which of the following is not one of the main stages of the online purchasing process?

Browsing

Which of the following is not true about mobile marketing?

By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

CMS

Which of the following countries has been found to have engaged in cyberespionage against Google?

China

Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?

Choice/Consent

________ refers to the ability to ensure that messages and data are only available to those authorized to view them.

Confidentiality

Which of the following is an example of C2C e-commerce?

Craigslist

Which children's web site was fined $3 million in 2011 for collecting and sharing children's personal information without consent of their parents?

Emily's Dress Up

Which of the following is the most popular use for mobile devices?

Entertainment

Which of the following is not one of the basic technological foundations of the Internet?

FTP

Which of the following is an example of social e-commerce?

Facebook

Which of the following statements is not true?

Facebook Home is Facebook's app for iOS devices.

All of the following marketing tools on Facebook require payment except:

Facebook Offers

A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.

False

An interstitial ad is typically contained in a pop-up window that the user must close in order to continue.

False

Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.

False

Facebook does not sell display ads.

False

In 2013, mobile marketing grew at nearly the same rate as traditional online marketing.

False

In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

False

In a Dutch Internet auction, the highest price wins.

False

Mobile users spend most of their time browsing mobile web sites.

False

Phishing attacks rely on browser parasites.

False

Price is more important than convenience as a factor in online purchase decisions.

False

Text message generates the majority of mobile marketing spending.

False

The Internet has shown similar growth patterns as other electronic technologies of the past.

False

The concept of "customer satisfaction" is broader than the concept of "customer experience."

False

Which of the following is not a basic type of cloud computing service?

FiOS

Which of the following statements about Foursquare is not true?

Foursquare has struggled to find profitability.

Which of the following earns the most location-based marketing revenue?

Google

Which of the following statements about e-commerce surveillance is not true?

Google discards search information after 12 months

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Herd behavior

What is the first step in analyzing an ethical dilemma?

Identify and describe the facts

The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.

Internet Society (ISOC)

Which of the following statements about Graph Search is NOT true?

It relies on Google to supplement its search results.

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

Lead Generation Card

Which of the following describes the basic web policy of large firms during the Invention period?

Maintain a basic, static website depicting the firm's brand.

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?

No Free Lunch

Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?

Notice/Awareness

Google's Gmail advertising has raised concerns about which of the following issues?

Privacy

All of the following are Pinterest marketing tools except:

Promoted Accounts

Django is based on which of the following?

Python

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

Reach

Which of the following refers to the complexity and content of a message?

Richness

"Do Not Track" falls under which of the following principles in the FTC's new privacy framework?

Simplified Choice

A Crayola arts-and-crafts column on a parenting web site is an example of what form of advertising?

Sponsorship

What was the first truly large-scale digitally enabled transaction system in the B2C arena?

The French Minitel

Which of the following statements about the mobile platform is not true?

The size of the mobile app audience greatly exceeds that of the mobile web audience.

Which of the following statements illustrates the network effects that portals are subject to?

The value of the portal to advertisers and consumers increases geometrically as reach increases.

Which of the following best describes the early years of e-commerce?

They were a technological success but a mixed business success.

Which of the following is not an element of friction-free commerce

Transaction costs are high.

TCP/IP operates in which layer of Internet architecture?

Transport Services and Representation Standards layer

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

True

E-commerce technologies provide a unique, many-to-many model of mass communication.

True

Firms that fail to produce returns greater than alternative investments typically go out of business.

True

Google defends its Library Project on the grounds of fair use.

True

In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.

True

Internet2 provides a nationwide 100 gigabit-per-second network.

True

Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.

True

Most of today's well-known portals began as search engines.

True

Pinterest's visitors are predominantly women.

True

Portals are among the most frequently visited types of sites on the Web.

True

Prior to the development of e-commerce, websites primarily delivered static HTML pages.

True

Promoted Tweets are Twitter's version of Google's Ad Words.

True

Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.

True

TLS does not guarantee server-side authentication.

True

The Children's Internet Protection Act (CIPA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.

True

The Children's Online Privacy Protection Act (COPPA) prohibits web sites from collecting information on children under the age of 13.

True

The Internet is a worldwide system of computer networks.

True

The digital divide still persists along age, income, ethnic, and education dimensions.

True

The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.

True

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Value proposition; revenue model

All of the following are involved in the effort to create standards for IoT except:

W3C

Which of the following is the current standard used to protect Wi-Fi networks?

WPA2

A(n) ________ allows users to easily add and edit content on a web page.

Wiki

Which of the following purchased Tumblr in May 2013?

Yahoo

A Web beacon is:

a tiny graphics file embedded in an e-mail or Web page

All of the following are methods of improving the processing architecture of a website except:

adding web servers

Stickiness is an important attribute for which of the following revenue models?

advertising revenue model

Which of the following is a community of members who self-identify with a demographic or geographic category?

affinity community

Which of the following is a common problem in sealed bid markets?

bid rigging

Which of the following is a characteristic of the Consolidation phase of e-commerce?

brand extension and strengthening becomes more important than creating new brands

A market that has many sellers and one or few buyers is likely to be:

buyer-biased

Which of the following is the most important tool in establishing a relationship with the customer?

company web site

Downloading music tracks owned by record companies without paying for them is an example of a violation of:

copyright law

All of the following were popular types of online marketing before 2007 except:

corporate web sites

All of the following are limitations of the existing online credit card payment system except:

cost to consumers

Which system functionality must your website have to be able to personalize or customize a product for a client?

customer on-site tracking

All of the following are benefits of auctions except:

decreased price transparency

Which of the following basic system functionalities is used to display goods on a website?

digital catalog

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

disruptors

The stock market is an example of a(n):

double auction

Malware that comes with a downloaded file that a user requests is called a:

drive-by download

Which of the following basic ethical concepts plays an important role in defining privacy?

due process

Amazon Business is an example of which of the following business models?

e-distributor

Which of the following online advertising formats attracted the least amount of spending in 2013?

e-mail

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

false

The ratio of impressions to fans is a measure of:

fan acquisition

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

fast follower advantage

Threatening negative feedback in return for a benefit is an example of:

feedback extortion

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

file sizes of web pages being served

The display of a third-party's web site or page within your own web site is called:

framing

All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:

free availability of the work on the web

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

Facebook is an example of a(n):

general community/social network

MSN is an example of a:

general purpose portal

Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased?

geo-fencing

Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate?

highway pricing

All of the following statements are true except

in auctions, prices may be variable or fixed

Which of the following refers to any disparity in relevant market information among parties in a transaction?

information asymmetry

A web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):

interest-based social network

All of the following statements about patents are true except:

it is more difficult to obtain a copyright than it is to obtain a patent.

Critics have pointed out that the Chrome browser's Suggest button, which suggests queries based on search terms entered by the user, is in fact, a type of:

key logger

The sharing of a user's stored cookie information between web sites and without the user's knowledge is:

legal in the United States but illegal in Europe.

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

location of auction

The incremental cost of building the next unit of a good is called the:

marginal cost

All of the following are basic functionality provided by e-commerce merchant server software except:

marketing analytics

Which social network functionality allows users to easily post messages to the entire community?

message board

All of the following are situations in which markets fail to produce socially desirable outcomes except:

network effects

Unfair competitive advantages occur when:

one competitor has an advantage others cannot purchase

Which of the following is not a risk or cost of Internet auctions?

price transparency

Elance.com is an example of a(n):

professional service auction

The Transport Layer of TCP/IP is responsible for which of the following?

providing communication with the application by acknowledging and sequencing the packets to and from the application

Which of the following is not one of the typical portal revenue sources?

referral fees

Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?

search engines

All of the following are solutions to the problem of high monitoring costs except:

seller rating systems

Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?

social technology

Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?

the Golden Rule

Which of the following factors is not a significant influence on a company's competitive environment?

the availability of supportive organizational structures

Which of the following is not a limitation of the current Internet?

the difficulty in expanding capacity by adding servers and clients

A perfect market is one in which:

there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.

First movers often fail because:

they lack complementary resources needed to sustain their advantages.

P2P payment systems are a variation on what type of payment system?

two-factor authentication

Registering the domain name goggle.com with the intent to divert Web traffic from people misspelling google.com is an example of:

typosquatting

E-commerce is available just about everywhere and anytime. This is known as:

ubiquity

If you want to determine the size of your web site's audience, the metric you will use for the most accurate measurement will be:

unique visitors

A social consequence of the richness of Internet information is:

very persuasive messages might reduce the need for multiple independent sources of information.

Which business application is associated with the technological development of local area networks and client/server computing?

workgroup automation (e.g., document sharing)

All of the following are fixed price strategies except:

yield management


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