INTBA 265 Ch. 12

A U.S. retailer sent a shipment of ice fishing huts to Puerto Rico. This is an example of​ ________. A. cultural differences B. market segmentation C. value-chain analysis D. poor market research E. a failure to determine basic demand

A failure to determine basic demand

Consumer product giants Procter​ & Gamble and Unilever have manufacturing facilities in Vietnam. But Vietnamese consumers tend to shun these​ companies' locally made​ Close-Up toothpaste and Tide​ detergent, instead seeking out identical products and brands produced in neighboring​ countries, such as Thailand. This an example of​ _____________ that​ affect(s) the ability of firms to engage in international business. A. political stability B. transport costs C. country image D. government regulation E. cultural forces

Country image

One example of​ ___________ is the availability of labor and secure financing in a market abroad. A. assessment of economic and financial sources B. assessment of government regulation C. assessment of cultural elements in business D. determining basic demand E. determining availability of resources

Determining availability of resources

Which one of the following​ markets, that have a large consumer base and rapid growth​ rate, are targeted by every large company engaged in international​ business? A. Underdeveloped markets B. Emerging markets C. Developing markets D. Developed markets E. Industrialized countries

Emerging markets

Which one of the following is an indicator of market​ receptivity? A. Estimate of commercial infrastructure B. Estimate of growth in gross domestic product​ (GDP) and energy consumption C. Estimate of the wealth or buying power of a market from the expenditures of both individuals and businesses D. Estimate of the amount of per capita imports entering the market from the home country E. Estimate of the total risk of doing​ business, including​ political, economic, and financial risks

Estimate of the amount of per capita imports entering the market from the home country

Governments can extend investment rules to bar international companies entirely from competing in certain sectors of the domestic economy. This is an example of​ ________________ that​ affect(s) international business. A. environment regulation B. government regulation C. government bureaucracy D. economic and managerial forces E. political stability

Government regulation

What locally available resource is often at the top of a​ manager's list for measuring site​ potential? A. Infrastructure B. Human resources C. Market size D. Market consumption capacity E. Economic freedom

Human resources

Which one of the following is used to forecast a​ product's market​ demand? A. Market receptivity B. Market size C. Market intensity D. Income elasticity E. Market growth rate

Income elasticity

Which one of the following is considered a source of secondary market research​ data? A. A trade mission B. International Trade Statistics Yearbook C. Consumer​ Reports' annual product analysis D. Consumer surveys E. Focus groups

International Trade Statistics Yearbook

Buyer information is required when deciding whether to enter a market and when developing an effective marketing plan. Which one of the following market research tools should you​ use? A. Internet B. Service organizations C. International Trade Statistics Yearbook D. Interviews and focus groups E. ​TIC, U.S. Department of Commerce

Interviews and focus groups

There are ways companies can assess potential in emerging markets. Which one of the following is a key variable included in market potential​ analysis? A. per capita income B. market consumption capacity C. literacy rates D. Gross domestic product E. market creative advertisement

Market consumption capacity

Which one of the following variables estimates the wealth or buying power of a market from the expenditures of both individuals and​ businesses? A. Market consumption capacity B. Economic freedom C. Commercial infrastructure D. Market intensity E. Market receptivity

Market intensity

Which one of the following market potential analysis variables is estimated from a​ nation's total population or the amount of energy it produces and​ consumes? A. Market growth rate B. Market size C. Market consumption capacity D. Country risk. E. Economic freedom

Market size

​________ is the process of collecting and analyzing original data and applying the results to current research needs. A. Primary market research B. Competitor analysis C. Assessment of the national business environment D. Determining basic demand E. Secondary market research

Primary market research

Which one of the following is considered a secondary market research problem in many emerging and developing​ markets? A. The influence of cultural and language variables on information while conducting research interviews B. Too few experts to analyze the data C. Cost of obtaining data D. Translating host country currency figures into home country currency figures E. Reliability

Reliability

Which one of the following types of research is used to obtain information that already exists within the company or can be obtained from outside​ sources? A. Primary market research B. Competitor analysis C. Secondary market research D. Comparability of data E. Survey

Secondary market research

The single greatest advantage of​ ___________ is the ability to collect vast amounts of data in a single sweep.​ (It can also be conducted by any technological means in industrialized​ markets.) A. the internet and the World Wide Web B. the CIA World Factbook C. commercial offices of the states D. service organizations in fields E. surveys

Surveys

Which one of the following statements BEST explains secondary market​ research? A. The research in which an interviewer asks current or potential buyers to answer written or verbal questions B. Competitor analysis C. Data obtained from other countries that are interpreted with great caution D. The process of collecting and analyzing original data and applying the results to current research needs E. The process of obtaining information that already exist within the company or that can be obtained from outside sources

The process of obtaining information that already exist within the company or that can be obtained from outside sources

Which one of the following organizations is considered the first stop for market information by many importers and​ exporters? A. Small Business Administration B. Small Business Development Center C. World Trade Organization D. U.S. Treasury Department E. Trade Information Center

Trade Information Center

You are an international manager for a company that is considering export and a possible future site selection. You do not have enough knowledge of how to start to explore different international markets. Among the areas that you need to consider are import tariff and customs​ procedures, and which trade mission or trade shows you should participate in. You decided that you need to consult with a more knowledgeable source. Which one of the following options should you recommend that your company​ pursue? A. Industry and trade association publications B. Trade shows C. Surveys D. Interviews and focus groups E. Trade Information Center​ (TIC)

Trade Information Center (TIC)

You are a small company that is interested in exploring international business opportunities. You have a limited​ budget; however, you would like to meet with executive and key business people in more than one country. Which one of the following activities would be of most benefit to your​ company? A. Trade mission B. Surveys C. Organize an individual trip D. Trade show E. Interviews and focus groups

Trade mission

Which one of the following is a common method for primary market​ research? A. The Trade Information Center B. Internet C. Industry and trade associations D. Service organization E. Trade shows

Trade shows

​________ are exhibitions at which members of an industry or group of industries showcase their latest​ products, study activities of​ rivals, and examine recent trends and opportunities. A. Surveys B. Networks C. Trade missions D. Trade shows E. Interviews and focus groups

Trade shows

Companies considering entering emerging markets often face special problems. Which one of the following problems is considered a major challenge when trying to assess market​ potential? A. Assessment of managerial expertise needed B. Undeveloped methods for collecting data C. Measuring privatization progress D. Assessment of purchasing power parity E. Shortage of capital

Undeveloped methods for collecting data

Which international organization publishes annual data on each member​ nation's population and economic growth​ rate? A. U.S. Census Bureau B. United Nations C. Small Business Development Center D. International Monetary Fund E. World Bank

World Bank