Interactive and Multichannel Marketing

अब Quizwiz के साथ अपने होमवर्क और परीक्षाओं को एस करें!

Personalization

Consumer-initiated practice of generating custom-tailored content on a marketer's website

Control

Consumers making informed decisions and having more control over their shopping experience

Marketing Attribution

Crediting or valuing a particular channel and consumer touchpoint

Eight-Second Rule

Customers abandon website if download time exceeds eight seconds

Customerization

Customizing and personalizing marketing and overall shopping experience for each customer

Viral Marketing

Promotional strategy encouraging individuals to forward messages to others

Multi-Channel Marketing

Reaching and catering to cross-channel consumers

Omnichannel Integration

Seamlessly blending in-store, online, and mobile shopping experiences

Online Shopping Patterns

Timing, work hours, preferred categories, home browsing

Behavioral Targeting

Using information from cookies to direct online advertising to interested shoppers

Social Commerce

Using social networks for browsing and buying

Web Communities

Websites that allow people to congregate online and exchange views

Collaborative Filtering

Automatically grouping people with similar buying intentions and predicting future purchases

Dynamic Pricing

Changing prices in real time based on supply and demand conditions

Cookies

Computer files downloaded onto the computer and mobile phone of an online shopper

Products Well-Suited for Online Shopping

Detailed information crucial, digital products, convenience-focused, standardized with price sensitivity

multi-channel marketing steps:

Documenting consumer behavior, employing mutually reinforcing channels, and monitoring performance

Interactive Marketing

Electronic communication between businesses and customers

Spam

Electronic junk mail or unsolicited e-mail

Cross-Channel Shopping

Engaging in both in-store 'showrooming' and online 'webrooming'

Customer Journey Map

Essential for crafting a cohesive omnichannel strategy

Showrooming

Examining products in-store and buying them online for a cheaper price

Webrooming

Examining products online and buying them in-store

Cross-Channel Consumers

Individuals engaging in both online and offline shopping behaviors

Choice Boards

Interactive system allowing customers to design their own products

Subscription Commerce

Payment of a fee for recurring delivery of products and services

Permission Marketing

Solicitation of consumer's consent to receive personalized e-mail and advertising

Online Consumers

Subsegment of Internet users who research and make purchases online

Customer Experience

Sum of interactions on a company's website


संबंधित स्टडी सेट्स

chapter 9 brain & behavior study questions

View Set

Criminal Justice Chapter 1 True or False

View Set

Skeletal System: Bones and Joints

View Set

MGMT 101 - Chapter 3 The Double-Entry Framework

View Set

Securities Registration Quiz II (65)

View Set