Introduction: Hahn, Becoming a Socially Conscious Consumer (ch.14)

To ______________________, Jacob used a compelling story to begin his speech.

gain the audience's attention

By ________________________________, Jacob added to the power of his introduction.

maintaining eye contact

In sharing this tragic experience during the introduction to his speech, Jacob immediately tied into the audience's

pathos

By using a/an ___________________________, Jacob personalized his topic for his audience's.

rhetorical question