IS 194- Exam 3
Search engine advertising and marketing expenditures in 2013 were approximately:
$19.5 Billion
In 2013, online retail revenues were approximately: $ $2.6 billion. $26 billion. $260 billion. $2.6 trillion
$260 billion
In 2013, mobile commerce revenues are approximately: $39 million. $390 million. $3.9 billion. $39 billion.
$39 billion
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
Comparison shopping sites drive approximately ______ % of e-commerce. 15 30 50 75
15%
In 2013, location-based mobile marketing accounted for how much in marketing expenditures? $23 million $230 million $2.3 billion $23 billion
2.3 billion
View-through rate measures the ________ response rate to an ad. (time)
30-day
Display ads constitute about ________ % of mobile ad spending.
33%
Engagement
Amount and intensity of user involvement
Dynamic pricing
Auctions, yield management and flash marketing
Surveys have found that the least influential online marketing format for driving consumers to purchase is: the retailer's Web site. display ad campaigns. social networks. e-mail campaigns.
Social Networks
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? term life insurance automobile insurance health insurance property and casualty insurance
Term life insurance
The power of suppliers is a key industry strategic factor.
True
Your Facebook News Feed includes all of the following except: status updates. app activity. Likes. tweets.
Tweets
If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be: page views. unique visitors. hits. reach.
Unique visitors
Dilution
Behavior that weakens connection between trademark and product
Downloading music tracks owned by record companies without paying for them is an example of a violation of: patent law. copyright law. trademark law. privacy law.
Copyright law
Which of the following protects original forms of expression in a tangible medium? trade secret law copyright law patent law trademark law
Copyright law
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of: cybersquatting. cyberpiracy. framing. metatagging.
Cybersquatting
Which of the following statements is not true? About 30% of Facebook's ad revenue is 2013 is expected to come from its mobile ad platform. Facebook Home is Facebook's app for iOS devices. Mobile ads are displayed in users' News Feeds. Facebook's mobile ad revenues are growing at an estimated 40% in 2013.
Facebook Home is Facebook's app for iOS devices
All of the following marketing tools on Facebook require payment except: Facebook Offers. Sponsored Stories. Promoted Posts. Marketplace Ads.
Facebook Offers
Facebook's share price fell dramatically after its IPO because investors feared that: Facebook's new marketing solutions would be difficult to monetize. new social networks such as Instagram were cannibalizing Facebook's audience. privacy concerns were driving users away. Facebook would be unable to increase advertising revenues enough.
Facebook would be unable to increase ad revenues enough
A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.
False
Facebook does not sell display ads
False
In 2013, mobile marketing grew at nearly the same rate as traditional online marketing.
False
It is possible to opt-out of Facebook's Graph
False
Text message generates the majority of mobile marketing spending.
False
Firm Specific Factors
Firm value chain core competencies Synergies Technology Social/legal challenges
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? richness interactivity information density global reach
Global reach
Which of the following earns the most location-based marketing revenue? Twitter Apple Facebook Google
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline? Promoted Tweet Promoted Trend Promoted Account Lead Generation Card
Lead Generation Card
The newest and fastest growing segment of the digital marketing universe is: Twitter marketing. location-based mobile marketing. Pinterest marketing. Facebook marketing.
Location-based marketing
Usage metering
congestion pricing -paying more during peak hours/times
Which of the following is not a major trend in the online recruitment services industry? disintermediation localization social networking consolidation
disintermediation
Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses? integrating online and offline marketing techniques to establish a consistent brand adapting marketing techniques to keep up with new Internet technologies valuing quality over quantity at each stage in the Web site development process establishing customer needs and habits as the top priority in all marketing decisions
establishing customer needs and habits as the top priority in all marketing decision
The number of people exposed to pins is a measure of which of the following? engagement community brand strength fan acquisition
fan acquisition
Which type of apps account for the most user time? social network apps brand apps game and entertainment apps search apps
game and entertainment apps
Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased? Geo-social based services Geo-fencing E9-1-1 Geo-search
geo-fencing
The sharing of a user's stored cookie information between Web sites and without the user's knowledge is: legal in the United States but illegal in Europe. illegal in the United States but legal in Europe. legal in both the United States and Europe. illegal in both the United States and Europe.
legal in the US but illegal in EU
Impressions are a measure of the: number of times an ad is clicked. number of times an ad is served. number of http requests. number of pages viewed.
number of times an ad is served
Operating margin is defined as: operating income or loss divided by net sales revenues. operating income or loss divided by total operating expenses. net sales revenues divided by net income or loss. net assets divided by net liabilities.
operating income or loss divided by net sales revenues.
Conversion rate is a measure of the:
percentage of visitors who become customers.
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? richness interactivity social technology ubiquity
social technology
Which of the following is not a key industry strategic factor? synergies barriers to entry industry value chain existence of substitute products
synergies
Acquisition rate is a measure of the: percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. percentage of visitors who become customers. percentage of existing customers who continue to buy on a regular basis. percentage of shoppers who do not return within a year after their initial purchase.
% of visitiors who indicate and interest in a site's products by registering or visiting a product's pages
Current liabilities are debts of the firm that will be due within: three months. six months. one year. two years.
1 year
Process for analyzing ethical dilemas
1) Identify & describe FACTS 2) Define CONFLICT and identify higher order values involved 3) Identify STAKEHOLDERS 4) identify OPTIONS that you can take 5) Identify CONSEQUENCES
A typical response rate for an e-mail campaign would be ________ %.
5%
Personal consumption of retail goods and services accounts for approximately ________ % of the United States GDP. 15 25 50 70
70
"Shoppers" constitute approximately ________ % of the online Internet audience.
90
Due Process
Ability to appeal to higher authorities to ensure laws applied correctly
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? Enhanced Profile Pages Amplify Lead Generation Cards Promoted Accounts
Amplify
Which of the following technologies allows you to send e-mail without a trace? anonymous surfing P3P anonymous remailers public key encryption
Anonymous remailers
Online Purchasing Process
Awareness Engagement Interaction Purchase Post-purchase service/loyalty
Key Industry Strategic Factors
Barriers to entry Power of suppliers Power of customers Sub products Industry value chain Nature of intra-industry competition
Eight of the top ten fastest-growing e-commerce merchants from 2003 to 2013 were: virtual merchants. bricks-and-clicks companies. catalog merchants. manufacturer-direct firms.
Bricks-and-clicks companies
Which of the following measures the ratio of items purchased to product views? conversion rate cart conversion rate browse-to-buy ratio view-to-cart ratio
Browse-to-buy ratio
How can a smartphone's gyroscope and accelerometer be used in product marketing? to speed up delivery of large multimedia files to locate the user's geographical position to enhance user interaction with mobile multimedia to provide accurate data on the user's destination and speed
to enhance user interaction with mobile multimedia
A social consequence of the richness of Internet information is: an increase in shallowness. an increase in the ease of creating misleading information. very persuasive messages might reduce the need for multiple independent sources of information. an increase in vulnerability to hacking attacks.
very persuasive messages might reduce the need for multiple independent sources of information.
An interstitial ad is typically contained in a pop-up window that the user must close in order to continue.
False
By 2012, social marketing had overtaken mobile marketing
False
Consumers are primarily price-driven when shopping on the Internet
False
Copyright protection protects against others copying the underlying ideas in a work.
False
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? the Golden Rule Risk Aversion the Slippery Slope the Social Contract rule
Social Contract
Which of the following can be used to record all keyboard activity of a user? shopping carts trusted computing environments spyware DRM
Spyware
Which of the following measures the average length of stay at a Web site? loyalty stickiness recency retention rate
Stickiness
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except: search engines. online catalogs. social networks. targeted banner ads.
Targeted banner ads
Craigslist is a player in which of the following online services market? real estate services and career services insurance services and brokerage services travel services online accounting services
Teal estate services and career services
About 25% of all search engine requests originate from mobile devices
True
In 2013, the number of online buyers was over 150 million.
True
In the United States, the service sector accounts for about 75% of all economic activity
True
It is not necessarily illegal to use someone else's trademark in a metatag.
True
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
True
Online career sites are being threatened by both job search engines and aggregators.
True
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.
True
The Children's Internet Protection Act (CIPA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.
True
The Children's Online Privacy Protection Act (COPPA) prohibits Web sites from collecting information on children under the age of 13.
True
The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.
True
The FTC's privacy approach is now focused on targeting practices that are likely to cause harm or unwarranted intrusion into consumers' daily lives.
True
Which of the following is not one of the main stages of the online purchasing process? post-purchase service and loyalty awareness interaction browsing
browsing
Virtual merchants face potentially large costs for all of the following except: building and maintaining a Web site. building and maintaining physical stores. building an order fulfillment infrastructure. developing a brand name.
building and maintaining physical stores
All of the following are challenges for catalog merchants except: high costs of printing and mailing. building a credible Web site. the need to bring staff in or manage new technology. building sophisticated order entry and fulfillment systems.
building sophisticated order entry and fulfillment systems.
All of the following statements about the MOTO sector are true except: compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. the MOTO sector is also referred to as the specialty store sector. MOTO was the last technological revolution that preceded e-commerce. distribution of catalogs is one of MOTO retailers' biggest expenses.
the MOTO sector is also referred to as the specialty store sector.
All of the following were factors that precipitated the growth of MOTO except: the national toll-free call system. the growth of the cellular phone industry. falling long distance telecommunications prices. the growth of the credit card industry.
the growth of the cellular phone industry.
Studies of the effects of social "connectedness" on Internet purchases indicate that the more "connected" an individual: the less purchasing that individual does. the less that individual is influenced by friends' purchases. the more that individual shares purchasing decisions with friends???. the more purchasing that individual does.
the less that individual is influenced by friends' purchases.
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? TweetDeck Curalate Amplify Webtrends
Curalate
Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined.
False
In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.
False
It is expected that by 2017, mobile commerce will account for 50% of all e-commerce
False
Mobile users spend most of their time browsing mobile Web sites
False
Research has found that of all the standard formats of display ads, wide skyscraper ads are the most effective at holding a user's attention.
False
The Unlawful Internet Gambling Enforcement Act has eliminated all online gambling in the United States
False
The online mortgage industry has transformed the process of obtaining a mortgage.
False
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.
False
All of the following are data elements that are often gathered by e-commerce sites except: family member identities. photograph. location. address.
Family member identities
Steps in social marketing
Fan Acquisition Engagement Amplification Community Brand Strength (sales)
All of the following services require extensive personalization except: financial services. legal services. medical services. accounting services.
Financial services
The display of a third-party's Web site or page within your own Web site is called: cybersquatting. metatagging. framing. deep linking.
Framing
Which of the following examples illustrates the "Long Tail" phenomenon? -Rhapsody music streaming service reported that its no play rate had increased to over 20%. -The number of blockbuster "winner take all" video titles is declining. -Over 50% of Netflix's 100,000 titles are rented at least once a day by someone. -The average blog has a readership of slightly more than 1.
Over 50% of Netflix's 100,000 titles are rented at least once a day by someone.
________ is collected data that can be used to identify and locate an individual A personal profile P3P Anonymous information PII
PII
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? copyright law trade secret law patent law trademark law
Patent Law
All of the following are strategic factors that pertain specifically to a firm and its related businesses except: core competencies. synergies. technology. power of customers.
Power of customers
Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? accountability privacy due process liability
Privacy
Safe Harbor programs
Private policy mechanisms to meet objectives of gov regulations without gov involvement
Hadoop
Processes any type of data (big data)
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve: retailing goods. personalization. information brokering. providing hands-on services.
Providing Hands-on services
Which of the following is another term for amplification? impressions reach conversation rate conversion ratio
Reach
Relational Database
Represents data as 2-dimensional tables w/ records organized in rows and attributes in columns
The lower the cost of sales compared to ________, the higher the gross profit. assets revenue gross margin operating expenses
Revenue
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? the Slippery Slope Risk Aversion No Free Lunch the Collective Utilitarian principle
Risk Aversion
________ is an industry-standard database query and manipulation language.
SQL
Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums? cookies digital wallets search engines shopping carts
Search engines
Lead Generation marketing
Services and tools for collection, managing and converting lead
Which of these job recruitment sites is a job site aggregator? SimplyHired Craigslist Monster CareerBuilder
SimplyHired
Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? Universalism the Slippery Slope the Social Contract rule the Golden Rule
Slippery Slope
Which of the following is not one of the issues complicating the taxation of e-commerce sales? Taxes raised are used for different government purposes. Sales taxes and policies vary by state and country. Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer. Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.
Taxes raised are used for different government purposes.
Which of the following statements about the use of tablets is not true? About 50% of the American Internet population now uses tablets. The number of smartphone users is still growing faster than the number of tablet users. The growth rate of tablet users is expected to slow by 2015. Tablets are the largest source of mobile commerce revenues.
The number of smartphone users is still growing faster than the number of tablet users.
Which of the following is not one of Amazon's primary business models? transaction brokering financial services provider manufacturer-direct content provider
Transaction Brokerage
Which consumer review aggregator is facing charges that as many as 10 million of its reviews are faked? Yelp TripAdvisor Angie's List Porch
Trip Advisor
Brand pages on Facebook typically attract more visitors than a brand's Web site.
True
Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices
True
By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually
True
Cookies, when combined with Web beacons, can be used to create cross-site profiles.
True
Evidence suggests that real-time customer chat increases sales
True
The cost of sending 10,000 e-mails in an advertising campaign is about the same as sending 5,000.
True
The digital divide still persists along age, income, ethnic, and education dimensions
True
The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.
True
The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information.
True
Transaction logs are built into Web server software
True
The second most popular social network in terms of average minutes per visitor is: Google+. Pinterest. LinkedIn. Tumblr.
Tumblr
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users? ubiquity richness interactivity universal standards
Universal standards
Two most important factors shaping the decision to purchase online
Utility and Trust
Creating multiple variations of information goods and selling these to different market segments at different prices is called
Versioning
Which of the following forms of online advertising is growing the fastest? paid search sponsorships video rich media
Video
Which of the following online advertising formats is the most effective? banner ads rich media ads video ads e-mail
Video Ads
Goal of intellectual property law:
balance two competing interests- public and private
A Web beacon is: a cookie that carries a virus. an executable cookie. an automated applet for performing Web searches. a tiny graphics file embedded in an e-mail or Web page.
A tiny graphics file embedded in an email or web page
Economic Viability
Ability of firms to survive as profitable business firms during specified period
Which of the following statements about CAN-SPAM is not true? -CAN-SPAM went into effect in January 2004. -CAN-SPAM prohibits unsolicited e-mail (spam). -CAN-SPAM prohibits the use of deceptive subject lines and false headers. -Large spammers are among CAN-SPAM's biggest supporters.
CAN-SPAM prohibits unsolicited e-mail (spam).
Which of the following statements is not true? Desktop search revenues are increasing for Google. Mobile ads account for only 16% of Google's overall ad revenue. Mobile search ads generate about $8 billion a year for Google. Google charges more for desktop ads than it charges for mobile ads.
Desktop search revenues are increasing for Google
Which children's Web site was fined $3 million in 2011 for collecting and sharing children's personal information without consent of their parents? Disney's Playdom Emily's Dress Up Nick Jr. NeoPets
Disney's Playdom
Gross margin is defined as gross profit: minus total operating expenses. divided by net sales revenues. divided by cost of sales. minus net income.
Divided by net sales revenues
Which of the following statements about social, local, and mobile privacy is not true? A single Facebook photograph can be used to identify the subject's social security number with the use of facial recognition software. iOS and Android apps funnel personal location information, photos, and address books to mobile advertisers. Google and Apple track and record how users interact with the apps on users' smartphones. To date, there is no legal prohibition of the collection and sharing of personal data sent through mobile phones.
Google and Apple track and record how users interact with the apps on users' smartphones
Stages in history of governance and e-commerce
Gov control (70-94) Privatization(1995-98) Self regulation (1995-present) Gov Regulation (1998-present)
Which of the following would you implement to collect and analyze your company's big data? data warehouse Hadoop SQL profiling
Hadoop
What is the first step in analyzing an ethical dilemma? Define the conflict or dilemma and identify the higher-order values involved. Identify the potential consequences of your opinions. Identify the options you can reasonably take. Identify and describe the facts.
Identify and describe the facts
Geo-aware location marketing
Identify location of user's device and target ads, recommending actions within reach
Geo-fencing techniques
Identify perimeter around location and target ads within that perimeter
Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed? personalization/customization information density social technology interactivity
Information Density
Four major categories of internet issues:
Information rights Property rights Governance Public safety and welfare
Which of the following do Facebook users spend the most time on? News Feed Photos Profiles Graph Search
Newsfeed
Which of the following is not one of the four main methods advertisers use to behaviorally target ads? Nielsen ratings data collected from social networks integration of offline data clickstream data
Nielsen Ratings
Information Privacy
The right to be forgotten
Cap Pricing
Tiered plans such as speed tiers
Advertising Networks
Track consumer and browsing behavior and adjust what user sees on screen
Which of the following statements is not true? Mobile shoppers and buyers are more affluent than the online population in general. Men are more likely than women to buy digital content with a mobile device. Women are more active purchasers on smartphones than men. Younger consumers are more likely to research products and prices on mobile devices than older consumers.
Women are more active purchasers on smartphones than men.
Who purchased Tumblr in May 2013?
Yahoo
The richness made possible by e-commerce technologies does which of the following? -It reduces the cost of delivering marketing messages and receiving feedback from users. -It allows consumers to become co-producers of the goods and services being sold. -It allows video, audio, and text to be integrated into a single marketing message and consuming experience. -It enables worldwide customer service and marketing communications.
allows video, audio, and text to be integrated into a single marketing message and consuming experience.
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: the DMCA makes it illegal to circumvent technological measures to protect works. the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement. the DMCA requires search engines to block access to infringing sites. the DMCA allows libraries to make digital copies of works for internal use only.
the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.
All of the following statements about the online insurance industry are true except: the Internet has dramatically changed the insurance industry's value chain. Web sites of almost all the major firms provide the ability to obtain an online quote. Internet usage has led to a decline in term life insurance prices industry-wide. the industry has been very successful in attracting visitors searching for information.
the Internet has dramatically changed the insurance industry's value chain.
Cyberpiracy
typosquatting
Which of the following is not true about mobile marketing? -Mobile marketing is the fastest growing form of online marketing. -Mobile marketing is growing at around 50% a year. -A substantial part of mobile marketing should be counted as social marketing. -By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.
By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.
A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer. customer service chat system CRM system data warehouse transactive content system
CRM system
Which of the following is a core Fair Information Practices (FIP) principle? Choice/Consent Access/Participation Security Enforcement
Choice/Consent
Affiliate marketing
Commission fee paid to other web sites for sending customers to their web site
Which of the following is the most important tool in establishing a relationship with the customer? company Web site company CRM system Facebook search engine display ads
Company Web Site
Where are privacy rights explicitly granted?
Constitution Statues and regulations Common law
Ways to track files
Cookies Flash cookies Beacons Apps
3 types of Intellectual Property Protection
Copyright Trademark Patent
Which of the following is not categorized as an operating expense? the cost of products being sold marketing costs administrative overhead amortization of goodwill
Cost of products being sold
Profiling
Creation of digital images that characterize online individual and group behavior
Which of the following basic ethical concepts plays an important role in defining privacy? responsibility accountability liability due process
Due Process
Basic Ethical Concepts
Due Process Ethics Accountability Liability Responsibility
Most important theme in online retailing:
Effort to integrate online and offline operations
Which of the following is the most popular use for mobile devices? shopping socializing entertainment performing tasks, such as finances
Entertainment
Purposes of a Website
Establish brand Identity Sell
Which social marketing proved the most effective for ExchangeHunterJumper.com? Facebook YouTube Pinterest Instagram
Which of the following statements about e-commerce surveillance is not true? Government agencies are one of the largest users of personal data gathered by commercial data brokers. Google discards search information after 12 months. The largest private-sector commercial data broker is Acxiom. Commercial brokers of personal data combine personal identifying records with legal records such as driving records and clickstream behavior.
Google discards search information after 12 months.
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? Freedom of Information Act Gramm-Leach-Bliley Act COPPA HIPAA
Gramm-Leach-Bliley Act
Which of the following are features of both Pinterest and Twitter? tweets hashtags pins Image Hover widget
Hashtags
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: moving to a demand-pull model. high cost structures. developing a fast-response online order and fulfillment system. channel conflict.
High Cost Structures
Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate? highway pricing cap pricing usage-based billing congestion pricing
Highway Pricing
Which of the following is not a major trend in online retail for 2013-2014? Online retailing is the fastest growing retail channel. Lunchtime purchases are the fastest growing time segment for online retail purchases. Online retailers increase the use of interactive marketing tools such as blogs and user-generated content. Social commerce almost doubles from $3 billion to $5 billion.
Lunchtime purchases are the fastest growing time segment for online retail purchases.
Facebook's display ads are called: Marketplace Ads. Promoted Ads. Sponsored Ads. Brand Ads.
Marketplace Ads
Hits are a measure of the:
Number of HTTP requests
Approximately ________ of annual offline retail sales is influenced by online browsing.
1/3
On a typical day, approximately ________ % of adult users in the United States logs on to the Internet.
80%
"Shoppers" constitute approximately ________ % of the online Internet audience.
89%
Which of the following situations would not qualify for the fair use exception to U.S. copyright law? A professor clips a newspaper article just before class and distributes copies of it to his class. A journalist quotes a paragraph from a book in a review of the book. A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site. Google posts thumbnail images of books in the Google Book Search Project.
A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site.
Which of the following statements about Pinterest is not true? -Pinned photos and photo boards are available to all Pinterest users. -Pinterest users are overwhelmingly female. -Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. -About 30% of online adults use Pinterest.
About 30% of online adults use pinterest
In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site. account aggregation a financial portal integrated financial services EBPP systems
Account aggregation
Which of the following is not a feature that is driving the growth of social marketing and advertising? social sign-on network notification collaborative shopping affiliate programs
Affiliate Programs
What is the largest sector of the online travel services market in terms of revenue? hotel reservations car reservations cruise/tour reservations airline reservations
Airline reservations
Which of the following is not true about social marketing? In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing. Social marketing is growing at around 30% a year. By 2015, it is estimated that social marketing spending will be just over $6 billion dollars. More than 25% of Facebook visits originate from a mobile device.
In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing.
Disputes over federal trademarks involve establishing: underlying ideas. intent. piracy. infringement.
Infringement
Which of the following statements about Graph Search is not true? It relies on Google to supplement its search results. It is a semantic search engine. It is a social search engine. It includes photos.
It relies on Google to supplement its search results
Which of the following is not one of the central challenges facing the online retail industry? lack of physical store presence consumer concerns about the privacy of personal information inconvenience in returning goods delivery delays
Lack of physical store presence
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? the Golden Rule the Slippery Slope the Social Contract rule No Free Lunch
No Free Lunch
Fair info practice principles
Notice (core) Choice (core) Access Security Enforcement Restricted Collection
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? Notice/Awareness Choice/Consent Access/Participation Security
Notice/awareness
All of the following statements about patents are true except: it is more difficult to obtain a copyright than it is to obtain a patent. the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. computer programs can be patented. in order to be patented, an invention must be nonobvious.
it is more difficult to obtain a copyright than it is to obtain a patent.
