IS 300- Chapter 10
Which type of revenue model involves sending customers to a website for a referral fee? A. Micropayment B. Affiliate C. Partners D. Advertising E. Network
B. Affiliate
Micropayment systems allow content providers to be paid cost effectively when there are numerous transactions of very small monetary amounts. Which of the following provides the largest micropayment system on the Web? A. Netflix B. Apple C. Gap.com D. Amazon E. Hulu.com
B. Apple
eBay utilizes the ___________ form of electronic commerce. A. B2C B. C2C C. click-and-mortar D. m-commerce E. display ad
B. C2C
________ reflects the idea in e-commerce that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts. A. E-cooperation B. Crowdsourcing C. Social graphing D. Social shopping E. Partnerships
B. Crowdsourcing
Which is NOT one of the phases in the timeline for the development of an e-commerce presence? A. Social media implementation B. Mobile implementation C. Planning D. Website development E. Web implementation
B. Mobile implementation
E-commerce technologies enable consumers to look online to find a variety of different prices for the same product. This ability is called ___________________. A. price discrimination B. price transparency C. global scale D. price check E. information drilldown
B. price transparency
Large firms may create a secure website known as a ____________ to link to suppliers and key business partners. A. data interchange model B. private industrial network C. transaction broker D. disintermediation site E. content provider
B. private industrial network
Paying an online journal a monthly fee for access to its content is called the ________ revenue model. A. transaction fee B. subscription C. sales D. freemium E. premium
B. subscription
In 2019, __________ million Americans will shop online. A. 219 B. 92 C. 241 D. 224 E. 189
D. 224
Which of the following involves businesses retailing products and services directly via the Internet to individual consumers? A. Disintermediation B. M-commerce C. C2C e-commerce D. B2C e-commerce E. B2B e-commerce
D. B2C e-commerce
Which unique feature of e-commerce is related to the ability to interact with web technology everywhere? A. Global reach B. Richness C. Interactivity D. Ubiquity E. Universal standards
D. Ubiquity
When a consumer is being engaged with an immersive multimedia experience, the consumer is enjoying the _________ feature of e-commerce. A. ubiquity B. social technology C. universal standards D. richness E. global reach
D. richness
The San Francisco Giants sell tickets based on ____________, where the prices often change based on demand and other variables. A. search to switch pricing B. network effects C. transaction costs D. menu costs E. dynamic pricing
E. dynamic pricing
Which of the following businesses uses the content provider Internet business model? A. Dropbox B. eBay C. Twitter D. Amazon E. iTunes
E. iTunes
E-commerce began in ________ when Netscape earned their first online advertisement from a major corporation. A. 1995 B. 1990 C. 2001 D. 1987 E. 2000
A. 1995
When advertisers analyze user clickstream data to intentionally place ads on websites, the advertisers are employing ___________ techniques. A. behavioral targeting B. curve tail marketing C. search engine D. lead generation E. affiliation
A. behavioral targeting
________ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing. A. Location specific advertising B. Spatial mapping C. Geoinformation D. Geopositioning E. Geosocial
C. Geoinformation
E-commerce technologies enable consumers to discover the actual costs merchants pay for products. This ability is called ___________________. A. cost customization B. information drilldown C. cost transparency D. cost discrimination E. global pricing
C. cost transparency
Kickstarter.com is a popular _______________ site where start-up companies' ideas are presented to perspective investors. A. social shopping B. loud crowd C. crowdsourcing D. social media E. clickstream
C. crowdsourcing
Use of the Internet to inexpensively find potential customers for products with very low demand is termed ________. A. social network marketing B. website personalization C. long tail marketing D. prediction marketing E. behavioral targeting
C. long tail marketing
Which of the following statements about Electronic Data Interchange (EDI) is FALSE? A. EDI supports the automatic transmission of transactions from one information system to another through a network. B. EDI is a computer-to-computer exchange of standard transactions such as invoices between two organizations. C. Standards define the structure and information fields of electronic documents. D. About 80% of online B2B commerce is based on EDI. E. EDI is a large firm that uses a secure website to link to its suppliers and other key business partners.
E. EDI is a large firm that uses a secure website to link to its suppliers and other key business partners.
Which of the following businesses uses the portal Internet business model? A. Priceline.com B. Expedia C. ETrade.com D. Google Docs E. Google
E. Google
Two people are trading coins, and one has far more knowledge about the hobby than the other. What does this situation illustrate? A. Cost-to-price symmetry B. Marketplace asymmetry C. Information distribution D. Dynamic knowledge management E. Information asymmetry
E. Information asymmetry
Which social commerce feature uses a stream of events to create a history for friends to view? A. Network notification B. Collaborative experiences C. Social search D. Newsfeed E. Timeline
E. Timeline
Facebook is an example of the _____________ Internet business model. A. market creator B. portal C. transaction broker D. e-tailer E. community provider
E. community provider