ISTM Chapter 9
In this video dramatization, which component of an ERP system that consolidates data from sales, marketing, and service departments is described?
Customer relationship Management (CRM)
A just-in-time strategy means which of the following?
Raw Materials arrive exactly when needed to be transformed into products, which are shipped as soon as completed.
ERP implementations can be very expensive, averaging approximately _____.
3.8 million
In the video, _____ is described as a set of integrated software modules that support nearly all of an organization's business processes.
ERP
In the video, the company is implementing an ERP system to achieve which business objective?
Improve decision making
Enterprise systems provide value and help managers make better decisions by doing which of the following?
Increasing operational efficiency and providing firmwide information
Which of the following occurs when information about product demand gets distorted as it passes from one entity to the next across the supply chain?
bullwhip effect
Enterprise systems have a set of integrated software modules and a(n) _______________ by which business processes and functional areas throughout the company can ________ data.
central database; share
As explained in the video, _____ processes support activities in multiple departments and span an organization.
enterprise
According to this video, which of the following statements is true regarding enterprise resource planning systems?
enterprise resource planning systems integrate data with a centralized database
Customer relationship management typically focuses on three key elements of the customer relationship: ________.
marketing sales and service
Analytical CRM applications are based on data from _____________________.
operational CRM systems
ERP implementations introduce _____, which are large expenses associated with jumping from one vendor to another when implementing an ERP system
switching costs
