Knowledge Check

What Instagram tool can businesses use to encourage audiences to browse their products and contribute to their goals?

Shopping

Which metric should you use to measure your campaign's success if you select the Brand Awareness objective? 1. reach 2. link clicks 3. estimated ad recall lift (people) 4. engagement

Estimated Ad Recall Lift (people)

Which tool can you use to add events to a website without adding code?

Events Manager

What tool can businesses use on WhatsApp to make it easier for customers to get in touch with them?

QR Code

What methods can a business use to encourage community participation on a Page?

-Create Page posts that are relevant to the target audience -Create a group to form a community around common interests, causes, issues or activities -Create Facebook stories to share exciting news through authentic experiences -Create FB Live to connect with customers and learn about what's important to them -Create events to enable followers to gather and enjoy premium content online -Create Fundraisers to donate and raise money for both nonprofits and personal causes -Sell products and services

Which of the following can you do with the WhatsApp Business app to help manage a business's online presence?

-Create a catalog that acts as a mobile storefront. -Set automated messages, quick replies and away messages to improve responsiveness. -Use customized labels to organize conversations.

What mobile creative best practices should you use when you share videos on Instagram?

-Create and share vertical videos designed for sound off. -Attract attention in the first three seconds of a video. -Keep videos under 15 seconds.

How can businesses use Instagram to create an online presence?

-Creating engaging content and using hashtags or advertising on Instagram. -Build one-on-one relationships with customers through direct messages or responding to comments. -Enable customers to purchase goods or services directly through their Instagram profiles with Instagram Shopping or action buttons

What are some free ways a business can share a Facebook Page?

-Join or create groups and maintain an active community -Share the Page outside of Facebook -Invite friends and share the Page to the News Feed

Which of the following should a business add to a Page to make it valuable for an audience?

-Profile photo -cover photo -About section -Page username -Call-to-action button

What is a benefit of a business posting on a Facebook Page?

-Show a business is up and running -Share products and services -Create community and engage with visitors

What's an example of a high-quality seed audience that you can use to create a lookalike audience? 1. Facebook users who click ads 2. A group of a business's repeat customers 3. Facebook users who view your ads 4. Residents who live within the zip code of a store

A group of a business's repeat customers

A Custom Audience is:

A group that you define in your Ads Manager account based on their previous interactions with a business.

A higher budget will usually produce: A lower budget will usually produce:

A higher reach and more daily results A lower budget will produce a lower reach

Facebook has the most freedom to optimize ad placements with: 1.Manual placements 2.Automatic placements 3.Audience reach 4.Feed placements

Automatic Placements

Which of the following can you use if you're temporarily unable to respond to messages on WhatsApp?

Away messages

How can a business use data from the pixel to reconnect with audiences who have engaged with its website?

Create a Custom Audience

What should a business consider when deciding what to post on Facebook?

Create content an audience will be interested in

Which column category can be customized further to show more metrics categories like Page post, messaging, media, clicks and awareness? 1.Engagement 2.Conversions 3.Settings 4.Performance

Engagement

What is the main feature that businesses can use on Facebook to build a free digital presence?

Facebook Page

What are the different platforms people can use to grow a business for free?

Facebook, Instagram, WhatsApp

True or false: Facebook can spend your money more efficiently if you set a daily budget rather than a lifetime budget.

False

True or false: You can continue editing campaigns in your account after changing your account's currency and time zone.

False

True or false? Boosting a post will make it appear again in your followers' feeds only.

False

Which of the following are Instagram creative placements and formats that businesses can use to share content?

Feed posts, Stories, Reels, live videos and IGTV videos

What ad format offers the option to share photos, videos and carousels in fullscreen?

Instant Experience

Which of the following would you use if you want to organize customers' order statuses in the WhatsApp Business app?

Labels

Which is not a factor that defines a Core Audience in Ads Manager? 1. Behaviors and interests 2. Demographic 3. Location 4. Need

Need

What kinds of products need written permission from Facebook in order to run? 1.Beauty products 2.Online pharmacies 3.Subscription services 4.Bail bonds

Online pharmacies

An estimation of the potential number of people your ads could reach.

Potential Reach

What is not an example of a sorting feature in Ads Manager reporting? 1.Search and filter 2.Results 3.Breakdown 4.Date range

Results

What are the three different ways to record specific customer actions with the pixel?

Standard and custom events, custom conversions

Which of the following cannot be accessed in Facebook Business Suite? -Stories -Messenger messages -IG Direct messages -Comments

Stories

True or false: Experimenting with the scheduling and placement of your ads can give you better insights about how different variables affect your ad performance.

True

True or false: You can strengthen an ad's delivery and performance by redistributing budget to target ads to audiences that respond well to a business's ads.

True

You should consider factors such as age, income and location when you want to determine a target audience for an ad campaign. True or false?

True

Which of the following is not a feature of Ads Manager? 1. campaign performance tracking 2. photo cropping 3. ad creation 4. account spent limit

photo cropping

Which objective can businesses use if they want to find customers interested in seeking more information about their products or services at a destination outside of Facebook?

traffic