Licensing Match-Up

American Express is the official credit card of the U.S. Tennis Open.

Sponsorship

The NHL YoungStars Game, on All Star weekend, is presented by Upper Deck.

Sponsorship

The Olympic team from Latvia competes because of funding from Adidas.

Sponsorship

Amy buys a pair of Converse basketball shoes.

Branding

Tom buys a Champion sweatshirt to wear to practice.

Branding

Golf icon Tiger Woods appears in magazine advertisements for Nike.

Endorsement

NBA star Kobe Bryant appears in a TV commercial for McDonalds.

Endorsement

Soccer star David Beckham wears only Adidas gear.

Endorsement

Ben flies a Miami Dolphins car flag out his truck's window.

Licensing

Christy loves the Clemson Tigers so much, she bought a Clemson Tigers birdfeeder for her yard.

Licensing

Steve uses a Rusty Wallace NASCAR mouse pad on his desk at work.

Licensing

Will spends two hours a night playing ESPN Winter X Games Snowboarding on his PlayStation 2.

Licensing

Zack buys a Florida Marlins baseball cap made by New Era.

Licensing