Maam debs quiz

Executive Summary Problem and Opportunity Market Landscape Competitive Landscape Financial and Impact Analysis Risk Analysis Assumptions Open Issues Conclusion and Recommendation

10 Document sections of business case. (EPMCFRAOC)

Geographical segmentation and Cultural segmentation

2 additional factors in market segmentation (GC)

The Story The Numbers The Downside

3 components of business case (SND)

Product Description

A description of the completed solution's feature set, expected usage, and the technology and delivery requirements.

Demographics

Age, sex, and income.

Assumptions (business case)

Are you making key underlying assumptions about the market, economy, and/or internal situation? (business case)

Verticals in B2B

B2B segmenting commonly focuses on the vertical attribute because it's the core business a company conducts. (market segments on businesses)

External Performance Funding and Spending Management Attitude

Basics move of your competitors sales. (EFMA)

Business Case

Captures the reasoning for initiating a project and determines whether the effort should proceed based on profitability and strategic fit.

Goal Preperation

Consistent process steps when visiting customers. (GP)

Road Maps

Description of a set of sequential product releases based on scoping, strategy, and objectives.

Market needs

Description of the business or consumer challenges to be solved through an analysis of market needs, user personas and usage scenarios.

Businesses and Consumers

Determining Market Segments (2)

Psychographics

Different personality traits values and attitudes, interests, and lifestyles.

Open Issues (business case)

Does anything (such as a key person, a key relationship, or an unknown technological advance) remain up in the air? (business case)

Figure 5.11

Four-quadrant analysis

Financial and Impact Analysis (business case)

How much money and other resources does complete the project take? (business case)

Verticals

Interests such as hobbies, expertise, and education.

Proto-personas

It represents your beliefs and assumptions, which may be biased or incomplete.(Developing Personas)

loot at 5.10

Kano model

Respect for People Continuois Improvement

Lean method of planning is built on two core concepts: (RC)

Demographics, Psychographics and Verticals

Market segments on consumers (DPV)

Product Comparison

Most competitive analysis that product managers do

Arrive on time Dress appropriately Be personable Be timely Say Thankyou

Observing customer visit courtesies. (ADBBS)

Political Economic Social Technological Enviroment Legal

PESTEL stands for?

User Buyer Purchaser Influencer

Persona Roles (UBPI)

Bargaining Power of Customers Bargaining Power of Suppliers Threat of Substitutes Threat of New Entrants Intensity of Competitive Rivalry (in the middle)

Porter's five forces (BBTTI)

look at figure 5.9

Product and problem quadrant

look at graph

Product fit triad

Strengths, weaknesses, opportunities and threats

SWOT stands for?

Problem Canvas Product Solution Canvas Business Model Solution Canvas

The 3 type of business canvases

Aneesh and Susan

The Two personas

Hypothesis-Validation/Testing-Learning-Discovery-(in a loop)

The investigative loop (HVLD)

Executive summary (business case)

This piece is written last but placed first in the document. It summarizes the entire business case

Marketing (competitors)

What does your competitor's brand stand for?

Market landscape (business case)

What is happening in the market as a whole that makes you believe solving this problem is the best use of company time and resources? (business case)

Competitive landscape (business case)

What is happening with competition in your chosen market that makes you believe solving this problem will allow your company to compete and win?

Conclusion and Recommendation (business case)

What is the bottom line? Why should the company say yes?(business case)

Problem and Opportunity (business case)

What is the problem, and how can your company take best advantage of solving it? (business case)

Risk Analysis (business case)

What particular risks do you see, and how can you mitigate them? (business case)

Firmagraphics

You subdivide companies by their industry, location, size, structure (such as LLC, corporation, or nonprofit), and performance.

Interviewing customers

a good idea to bring others from your team with you on customer visits, such as your user experience designer or engineers.

Distribution Channel

advantage or disadvantage its distribution model provide? (competitiors)

Dot Voting

another simple way to prioritize opportunities (as well as options such as ideas, features, time, or next steps.) Give each person one to three dots.

Scoring Models

are flexible tools used to establish where customer value lies and in what order you should solve customer problems.

Persona

best defined as an archetype or stand-in for a segment.

Market Share

can lead to market dominance and possibly complacency.

Markets

defined simply as customer groupings.

discover, hypothesis, test, and learn.

four phases discovery loop (DHTL)

Visiting Customers

is a great way of internalizing a deep understanding of your customer.

business canvas

is a simple template for writing down your assumptions about a product and then tracking how they change over time.

Competitive Intelligence

is a subset of market research and also known as competitive analysis..

Kano Model

is a way to categorize features of your product to get a better handle on how your product fits one of the extremes.

Validating ideas

is critical to avoiding the many possible pitfalls of customers not accepting your product.

market research

is the way in which product managers gather information about customer needs and market drivers.

PESTEL analysis

is used to understand the overall context within which you do business and within which your product is evaluated.

Firmagraphics and Verticals

market segments on businesses

Target Markets

markets that has the most interest for your product

B2B (business-to-business)

product is oriented toward business

B2C (business-to-consumer)

product oriented toward consumers

A/B testing

testing that works out which of two chosen options is most effective.

Interviewer and observer

two roles during the interview.