Management 3300 Exam #2

Based on the Chapter 10 lecture, which of the following is/are best practice(s) in managing a company's social media presence? A. Establishing a companywide ban on social media usage during working hours B. Creating a social media team comprised entirely of public relations team members C. Monitoring social media activity inside and outside the firm D. Outsourcing social media management to a third-party E. All of these

C. Monitoring social media activity inside and outside the firm

Based on the Chapter 10 lecture, what concept is key to Wikipedia's (and other mainstream online forums) integrity and required of all contributors/editors? A. Net neutrality B. Bipartisanship C. Neutral point of view D. Network consensus E. Creative license

C. Neutral point of view

A prediction market involves: A. Training AI technologies to predict future outcomes on patterns detected in data B. Aggregating the opinions of a specialized group of experts who analyze a problem and suggest solutions C. Polling a diverse crowd and aggregating opinions to form a forecast of an eventual outcome D. Posting a question or problem publicly in hopes of receiving the best response

C. Polling a diverse crowd and aggregating opinions to form a forecast of an eventual outcome

Based on the Chapter 10 lecture, what is/are true of a good social media crisis management strategy? A. Simply apologizing and then waiting for it to blow over B. Publicly denying allegations to ensure plausible deniability C. Fully outsourcing management of the crisis to a reputable third party (e.g., PR firm) D. Accepting responsibility and continually demonstrating a commitment to rectify the situation E. All of these

D. Accepting responsibility and continually demonstrating a commitment to rectify the situation

Which of the following is/are true of Machine Learning and Deep Learning? A. Deep Learning is a subset of Machine Learning B. They both develop predictions based on observed patterns C. Unlike Machine Learning, Deep Learning algorithms can train themselves D. All of these are true E. None of these are true

D. All of these are true

When an increase in the number of users on one side of a market (like video game console owners) also creates a rise in users on the other side of the market (like video game developers) and vice versa, this is called a cross-side exchange benefit. A. True B. False

A. True

In order to achieve a negative cash conversion cycle a firm would want to: A.increase its account pavable period and its inventory turns. B. decrease its account payable period and its inventory turns. C. increase its account payable terms and decrease its inventory turns. D. decrease its account payable terms and increase its inventory turns. E. analyze systems and stop whatever processes are causing this, since a negative cash conversion cycle is associated with losses, not profits.

A. increase its account pavable period and its inventory turns

Yahoo!'s mobile app team didn't have an executive champion to protect and nurture the team during the pioneering phase when financial results couldn't be realized. It couldn't show substantial results, so managers were reassigned to core desktop apps. This is an example of: A. Osborne Effect B. Cresote Bush Effect C. Fast follower probelm D. Amazon Efffect E. Technological leapfrogging

B. Cresote Bush Effect

All types of products and services are subject to network effects. A. True B. False

B. False

Because of their robust failover controls, 99.95% uptime guarantees and recurring third-party SOC audits. AWS' svstems have never experienced a significant outage A. True B. False

B. False

Computing instructions are stored in and retrieved from RAM and loaded into ROM for processing. A. True B. False

B. False

Robot vacuums like Roomba are examples of General Al A. True B. False

B. False

The United States is the world's largest recycler of e-waste largely because of strict legislation and enforcement. A. True B. False

B. False

The larger and more active a wiki community, the more likely it is that information will be distorted and that errors will creep in. A. True B. False

B. False

The natural state of a market where network effects are present is for there to be intense competition between several rivals in the beginning that come to an equilibrium where their respective market shares become roughly identical over time. A. True B. False

B. False

Three recent customers posted Tweets about their satisfaction with your products and as a result your website traffic has increased. This is an example of A. paid media B. earned media C. owned media D. free media E. testimonial media

B. earned media

Which of the following is/are true of the central message of the Social Dilemma documentary clip watched and discussed in class? A. Algorithms like Google search results can deliver answers based on user customization instead of objective truths B. If you're not paying for the product, you are the product C. Both of these are true D. None of these are true

C. Both of these are true

Which of the following is true of Moore's Law? A. It has continued unabated for over 60 years and is showing no signs of slowing down B. It has raised barriers to entry in the tech sector C. Chip performance per dollar spent doubles every eighteen months D. All of these are true E. None of these are true

C. Chip performance per dollar spent doubles every eighteen months

The GPT in ChatGPT stands for: A. General Purpose Technology B. Graphics, Programs, Text C. Generative Pre-Trained Transformer D. Generic Programmable Tools E. None of these

C. Generative Pre-Trained Transformer

Which of the following is NOT a source of value derived from network effects? A. Staying power B. Exchange C. Information symmetry D. Complementary benefits E. All of these are sources of value derived from network effects

C. Information symmetry

Which of the following is/are true of Amazon? A. Amazon has been profitable since its inception. B. Its retail business is its most profitable business unit C. It's the most dominant player in the cloud computing space D. It's short-term planning horizon has been a source of competitive advantage E. All of these are true

C. It's the most dominant player in the cloud computing space

Which of the following is an example of a platform? A. Facebook B. Roblox C. Amazon's Kindle D. Microsoft's Windows Operating System E. All of these

E. All of these

Which of the following is/are factor(s) in Amazon's order fulfillment and shipping algorithms' decisions? A. The shipping method's ability to reach the customer within promised deadlines B. The proximity of available inventory to the consumer's residence C. The cost of each shipping method D. A & C E. All of these

E. All of these

Which of the following is NOT a major component of computer hardware? A. Main memory (RAM) B. Input and Output Devices C. Secondary storage / Disk Space (ROM) D. Central Processing Unit E. All of these are major components

E. All of these are major components

Which of the following is NOT a step in Deep Learning? A. Test and deploy B. Analyze and segment the test data C. Setup and train a neural network D. Collect training data E. All of these are steps

E. All of these are steps

What should firms do to monitor and manage disruptive innovation? A. Engage with outside experts like venture capitalist, academics and scientists B. Focus R&D efforts only on core products and establish technologies C. Set short-term goals based on immediate customer needs and bottom-line performance D. All of these

A. Engage with outside experts like venture capitalist, academics and scientists

Based on the Chapter 7 lecture, which of the following is/are a concern about cryptocurrency? A. It attracts criminal activity because participants are anonymous in the system B. It's been hacked several times, raising concerns about its security C. Its cross-border transaction fees continue to increase D. Bitcoin mining is becoming increasingly easy, causing continued devaluation E. All of these are concerns

A. It attracts criminal activity because participants are anonymous in the system

Which of the following is/are true of conflict minerals? A. They are most commonly linked to militant groups in the Democratic Republic of Congo B. Conflict minerals generally included nickel, iron and copper C. While not required, public US companies often make voluntary disclosures in their financial statements on whether they use conflict minerals in their products D. All of these are true E. None of these are true

A. They are most commonly linked to militant groups in the Democratic Republic of Congo

Amazon's retail division is currently being sued by the Federal Trade Commission and various states over antitrust concerns and practices deemed detrimental to fair competition A. True B. False

A. True

Early on, profit margins for disruptive innovations are usually worse than those for incumbent technologies A. True B. False

A. True

Early on, many pundits assumed Amazon would fail. Why? A. the firm was losing money and competing against established. well known. offline brand. who were going online. B. Amazon was too short-term focused C. They struggled to obtain investor capital. D. Amazon sales were not increasing. E. All of these are true.

A. the firm was losing money and competing against established. well known. offline brand. who were going online.

Which of the following is an effective strategy for competing in markets with network effects? A. Wait for competitors to enter first to learn from their mistakes B. Subsidize product adoption through freemiums and new customer incentives C. Invest heavily in paid media to build brand equity and awareness D. Make prior versions of products and apps incompatible with new releases to drive up purchases E. All of these

B. Subsidize product adoption through freemiums and new customer incentives

Which of the following is NOT one of Amazon's "Three Pillars"? A. customer experience B. vast distribution C. lower prices D. large selection

B. vast distribution

Which of the following statements holds true for electronic social networks? A. Their key use is to anonymously share ideas in an unattributed manner. B. Their key use is to share access to products and services as an alternative to ownership C. Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media D. Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome. E. Their key use is to collaborate on common tasks or to create a common knowledge base.

C. Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media

Which of the following is/are true of blockchain? A. Blockchain is a sub-set of cryptocurrency B. Blockchain is secure and reliable because it is centrally administered by a single authority C. Transactions are posted to a distributed ledger accessible to anyone on the network D. Changes to the blockchain ledger require approval from an administrator E. All of these are true

C. Transactions are posted to a distributed ledger accessible to anyone on the network

If electronics now travel half the distance to make a calculation, that means the chip is ___ A. Half as big B. Easier to keep cool C. Twice as fast D. Twice as expensive E. At half of its prior storage capacity

C. Twice as Fast

Based on the Chapter 8 lecture, which of the following statements is/are true of Amazon's Wheel of Growth? A. While Amazon has higher per unit (variable) costs than most retailers, they still offer lower prices than competitors because of all of their excess cash. B. Amazon attracts customers by offering lower prices and broader selection and keeps them with an unmatched customer experience. C. Amazon attracts suppliers, even though the business terms are largely favorable towards Amazon, because of their unprecedented customer traffic and unmatched distribution D. B & C E. All of these are true.

D. B & C

Which of the following is/are true of Amazon's warehousing process? A. Autonomous robots and Al software are in charge of the entire order fulfillment process without any human involvement B. AI is leveraged for preventative diagnostics and maintenance to reduce the likelihood and impact of mechanical failures in distribution center machinery. C. When stacking shelves in its warehouses. Amazon ensures that no two similar products sit next to each other to limit picking error and reduce fulfillment times D. B & C are true E. All of these are true

D. B & C are true

Based on the Chapter 8 lecture, which of the following is NOT an advantage of moving your company's systems from in-house to 3rd party clouds like AWS? A. Reduced capital investment in hardware B. Greater expertise on data center and IT asset management as it's the cloud service providers' core competency C. Ease of expanding capacity to match increased demand D. Greater visibility and control of your computing environment than having it in-house E. All of these are advantages of moving from in-house to the cloud

D. Greater visibility and control of your computing environment than having it in-house

The concept of using special software to enable several computers to work together to solve a common problem is known as: A. Quantum computing B. Virtualization C. Supercomputing D. Grid computing E. None of these

D. Grid computing

Based on Prof C's Al lecture, which of the following was NOT one of the requirements of writing a good Al chat prompt? A. Include a specific question or task B. Establish your role C. Provide context on why you're asking D. Specify the information repositories when you'd like the tool to search E. All of these were mentioned as requirements

D. Specify the information repositories where you'd like the tool search

Which of the following is NOT true about Disney's MyMagic+ bands project? A. The firm had the backing of executive leadership who also provided resources to support the complex and expensive project B. Many disparate teams were impacted by the project, presenting challenges in a project so large that had to be managed via cross-functional engagement and training C. Disney spent over $1 billion to integrate systems and upgrade hardware and connectivity D. The project was a failure because of the lack of testing and big bang approach that prevented them from rolling back to the old systems after things went wrong E. All of the anove are true

D. The project was a failure because of the lack of testing and big bang approach that prevented them from rolling back to the old systems after things went wrong

How do most of Amazon Web Services' 1 million+ customers get comfortable that their data is secure and systems will stay online? A. They complete their own individual auidits of applicable data center(s) B. They use multiple cloud computing providers like Google and Microsoft in case one provider has outages C. They maintain their own data centers to pick up the slack if AWS fails D. They obtain/review AWS' SOC audit report completed by an independent audit firm

D. They obtain/review AWS' SOC audit report completed by an independent audit firm

Which of the following is/are true of blogs? A. Subject to strict length limits B. Continuously reviewed/edited by platform administrators for misinformation C. Can be modified by anyone in the user community D. All of these are true E. None of these are true.

E. None of these are true.

Peer production refers to: A. the process of tracking and responding to online mentions of a product, organization, or individual. B. graphical editing tools, such as those found in a wiki, page layout program, or other design tool. C. programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data D. content that is more complex than simple text or photos and includes animation, audio, and video E. users collaboratively working to create content, products, and services.

E. users collaboratively working to create content, products, and services