MAR 3023 Ch 20

Innovative marketing

A principle of sustainable marketing that requires a company to seek real product and marketing improvements.

Sense-of-mission marketing

A principle of sustainable marketing that states a company should define its mission in broad social terms rather than narrow product terms

Consumer-oriented marketing

A principle of sustainable marketing that states a company should view and organize its marketing activities from the consumer's point of view.

Strategic planning concept

Considers future company needs.

strategic planning concept

Considers future company needs.

Societal marketing concept

Considers the future welfare of consumers

Societal marketing concept

Considers the future welfare of consumers.

Perceived obsolescence

Continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

The marketing concept recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do.

How do organizations thrive day to day?

sustainable marketing concept

Marketing concept that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. It calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

Fostering the truth marketing system

Marketing for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery of distribution.

Sustainable marketing concept

Meets the present needs of consumers and businesses while enhancing the ability of future generations to meet their needs. Calls for socially and environmentally responsible actions that meet the immediate and future needs of customers and the company.

Deceptive packaging

Practices such as exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms.

Deceptive pricing

Practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive promotion

Practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Pleasing products

Products give high immediate satisfaction but may hurt consumers in the long run.

Salutary products

Products have low immediate appeal but may benefit consumers in the long run.

Desirable product

Products that give both high immediate satisfaction and high long-run benefits.

Marketing concept

Recognizes that organizations thrive day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do.

Marketing concept

Recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do.

Doing no harm

To consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.

Deficient products

What type roducts have neither immediate appeal nor long-run benefits.

Societal marketing concept

considers the future welfare of consumers.

American Marketing Association's code of ethic

embracing ethical values means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship.

sustainable marketing concept

sustainable marketing concept meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. It calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

ethics programs

teaching managers about important ethical issues and help them find the proper responses.