MARK 3324 Consumer Behavior Exam 1 Practice Quiz

Which of the following statements is false regarding Americans' environment-oriented values?

Americans traditionally have not been very receptive to change

Which of the following is a challenge facing marketers who implement cause-related marketing programs?

Consumer skepticism and apathy are demonstrated

Which of the following is a current American value?

active

A(n) __________ is a group of persons who have experienced a common social, political, historical, and economic environment.

age cohort

Gertrude is 93 years old, but she perceives herself to be about 65 years old. Sixty-five is Gertrude's __________ age.

cognitive age

Marketing strategy begins with

conducting a market analysis

Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study

cultural values

Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her

customer value

Which of the following describes a population in terms of its size, distribution, and structure?

demographics

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

demographics values language nonverbal communication

__________ tend to feel they don't have control over the outcome of events.

fatalists

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?

global citizens

Which of the following is a traditional American value?

hard work active competition youth

Which of the following is a segment of mature consumers?

healthy indulgers healthy hermits ailing outgoers frail recluses

Which of the following is an example of an other-oriented value?

individual/collective

A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n

market segment

Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?

marketing strategy

The voluntary simplicity movement in America represents a shift in which value?

material/nonmaterial

Which term reflects the fact that most products in developed economies satisfy more than one need?

need set

The boundaries that culture sets on behavior are called

norms

which of the following is a key aspect regarding consumer behavior?

organization are applying theories and information about consumer behavior on a daily basis it is often necessary to conduct research consumer behavior is complex, multidimensional process marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society

__________ values reflect a society's view of the appropriate relationships between individuals and groups within that society.

other oriented

What are the two major ways time varies between cultures?

perspective and interpretation

Which of the following is not a step in market segmentation?

set budget

The more consistent an individual is on all status dimensions, the greater the degree of __________ for the individual.

status crystallization

An estimate by the consumer of how much money he or she has available to spend on nonessentials is known as

subjective discretionary income

A shift from a focus on sensual gratification to abstinence in America would most likely affect

the types of advertising themes used.

Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as the

total product

Which of the following is a segment of female consumers?

traditional housewife trapped house wife trapped working woman career working woman

Americans continue to value an active approach to life.

true

Baby boomers are characterized by high education levels, high incomes, and dual-career households.

true