Mark 4650 Test 2

Jim has created a Google search ad with a bit of five dollars to other advertisers in an auction have beds of $2.50 and $2. How much would Jim pay for the first spot in the auction?

$2.51

What's a key objective in delivering ad extensions?

(RRR) providing the right users with the right information at the right moment.

Using the performance planner on a monthly basis allows you to optimize which two aspects of an account?

Bids and budgets

Sarah's Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company's advertising manager decides to configure a broad matching type for the keyword "automobile," in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager's ad?

Automobile and Car

Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry benchmark. But she's not seeing improvements in her ad's position. What can she do to potentially get a higher ad position?

Improve the ad's quality score

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

1) Reached the checkout page but did not complete the purchase. 2) Added an item to the shopping basket but then abandoned it. 3) Visited the website in the past 7 days but did not convert. 4) Visited the website in the past 28 days but did not convert.

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim's interaction with Google Search Ads would occur from start to finish.

1) Tim searches for "best skateboards". 2) Tim scans the search results. 3) Tim launches a Google Search ad. 4) Tim browses different skateboards on the website he navigated to. 5) Tim makes a purchase from the website he navigated to.

It Francis wants to increase his google ads skills and optimize results for his clients. What two best practices should Frances adopt?

1) include 3 to 5 ads and at least three extensions in each ad group 2) optimize the campaigns ad rotation for clicks or conversion actions

And Rebecca is a marketing executive at an airline company. She has been asked to plan her companies online advertising budget on a monthly basis. She's chosen google ads performance planner to help accomplish this task. What are two advantages performance planner office Rebecca?

1- Performance plan or leverage is machine learning for forecasting 2- I performance planner forecasting is powered by billions of Google searches conducted each week

Match the search audience solutions with the benefits they can bring to your campaigns

1- customer match : to upload your own data into Google ads and reach custom segments across devices 2- detail demographics : to reach people based on the likelihood of their marital status, education ,parenting stage, and home ownership 3- in Market audiences : to drive consideration among people who are actively researching the products or services you offer 4- remarketing list for search ads : stop to help reach people who have engaged with your website or YouTube channel in the past

Sam's new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses

1. Destination URLs are automatically kept up-to-date and 2. Machine learning helps automatically find new keywords

Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

15

Ideally, what's the minimum number of values you should aim for per header when using structured snippet extensions?

4

What is the maximum number of ad extensions that can show for a particular query or device at any given time

4

With Dynamic Search Ads, what does the advertiser provide?

A list of web pages

John's Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John's Plumbing configure to meet this goal?

Ad Scheduling

Jennifer's looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn't want to match with people looking for anything else — just "all-inclusive vacation Paris." So she limits who sees her ad using exact match type. Which search terms might match with Jennifer's ad?

All-inclusive Paris holiday

Bob's electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword "television." How will broad match benefit Bob's campaign?

Broad match benefit Bob's campaign. It will appear if search terms contain some variation of his keyword, such as "TV."

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the maximum they spend per month.

What is one way Performance Planner helps businesses increase sales?

By maximizing the number of conversions for a spend scenario

How can Performance Planner serve your business?

By optimizing your ad budget for maximum growth.

A company is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying add extensions to see if they can increase the number of qualified leads they receive. In what way can add extensions assist companies in generating more qualified leads?

By providing users with relevant information upfront

Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company's sales event?(Choose two.)

By setting campaign start/end dates and creating a new ad group for the sale

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?

Campaign has 60% headroom to improve

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition).

You're working on a Google Search Ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Changing the call-to-action message of the ad

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Content and formatting

Tara is using certain audiences to reach her most valuable customers. Which direct benefit might she obtained by using search audience?

Delivering a customized message to the right user at the correct bid

Oh what's an example of an effective callout extension?

Free returns

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Getting more customers to learn about his products from the Google Search campaign.

what's the primary benefit of using structured snippet extensions in your ads?

Gives users specific information about what you're offering before they visit your website

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

If you don't bid efficiently in manual bidding, you could miss valuable conversions.

Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

Google Search campaign will help her ads appear when a user is likely to be interested in her product.

What does adding call out extensions to your Google search ads enable you to do?

Highlighting information about value adding attributes of your business, products, or services

I hate wants to use a "maximize conversions" campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner?

I recommended average daily budget

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses

Industry Data and Campaign Settings

You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed. Why is Google Ads a viable option?

It gives you control over your budget

Rina has heard the term quality score mentioned before and is interested to learn what it actually is- which statement describes quality score?

It's an estimate of the quality of your ads, keywords, and landing pages

Brian manages his company's Google search ads campaign. He regularly reviews the optimization score to make his Google search campaign as effective as possible. What Brians optimization score based upon?

Key aspects of his campaigns, including statistics, settings and industry trends

Trina sells dolls and accessories and doesn't have much time does update her search campaigns with her ever-changing inventory. How can dynamic search ads help Trina?

Keyword lists can be automatically created based on website offerings.

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

Similar Audiences for Search

I automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right paid for every auction?

Machine learning

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses

Mailing and Email addresses

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

Mario should include At least one of his keywords in his headline

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?

Maximize clicks

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

Reach the right user with the right message at the right time

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Relevance, control and results

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

Relevant information and Information based on their moment

What ad extension is only available as a full automated ad extension?

Seller ratings extension

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Set appropriate bid for each auction, integrate a large variety of signals to evaluate user intent, saves time and marketing resources

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company's online and local inventory of toys, and boost traffic to their website and local toy stores?

Shopping Ads campaign

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they'll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

Shopping Campaigns

What's an accurate description of callout extensions?

Short, specific snippets of text that highlight value-adding attributes

In-market audiences allow the opportunity to specifically identify what kind of user?

Someone in the mindset to buy

Which user type would the Google Ads system closely match as an Affinity audience?

Someone who has demonstrated a qualified interest in movies

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Target Impression share

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

The campaign type chosen will determine where her ads appear and the format of those ads

Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The higher expected click-through rate will lead to a higher Ad Rank.

Leo is in charge of ads for the clothing lines of a large manufacturer. He uses his google ads recommendations page to help him evaluate his Search Ads Campaign. Which feature makes the optimization recommendations valuable for Leo?

The recommendations are tailored to the specific amount

as a digital strategist Jared wants to add something extra to his ad to give users more incentive to click and convert. He's considering using the two optional field pass in the URL component of the ad but needs to be certain his messaging will fit. How many total characters can he is in each of these optional paths?

UP to 15 characters in each

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?

Validation and Simulation

Francine is advertising her company's newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

because more ads in an ad group means more options for success in an auction.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses

can achieve a presence at the exact moment someone is searching for the kinds of products she offers and show up on search results when businesses similar to hers are showing up via a Google Search campaign.

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

description component

Each Similar Audience has its seed list members removed to ensure what?

ensure that no user overlaps between a similar list and its seed list.

What can the Performance Planner assist you with?

improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).

You'd like to improve an ad's perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

improving the navigability of the landing page

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

so that spend is not reallocated between two different marketing objectives.

I in market audiences would be suited to reach which user?

someone looking to purchase a new car

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

to react to ever-changing external factors.