MARK3336 Ch. 14 Video: How Red Bull Got the World Hooked On Energy Drinks

The slogan, "Red Bull gives you wings," means which of the following?

*All of the above are interpretations of the Red bull slogan [Red Bull keeps you up all night, Red Bull makes you adventurous, Red Bull makes you brave, Red Bull keeps you focused]

Which of the following is true about Red Bull's price in relation to its promotional efforts?

*Like its atypical guerilla marketing, Red Bull's price sets it apart

Which of the following statements is true with respect to Red Bull's efforts to establish integrated marketing communications?

*Red Bull focuses on guerilla marketing, but integrates across multiple platforms to communicate a consistent message

The promotional tactics employed by Red Bull are evidence of ______________________________.

*a pull strategy

Red Bull's promotional efforts make it clear that the company's core offering is a(n) ____________.

*adrenaline-fueled lifestyle