Marketing 301 Chapter 10 Quiz
Which of the following statements regarding marketing logistics is true?
Marketing logistics involve inbound logistics, outbound logistics, and reverse logistics.
Which of the following statements is true regarding the selection of qualified channel members?
Producers vary in their ability to attract qualified marketing intermediaries.
When assigning functions to channel members, it is important for producers to ________.
assign functions to the channel members that can add the most value for the cost
When designing marketing channels, companies must determine the number of channel members to use at each level. The three strategies that are available to do this are ________ distribution.
intensive, selective, and exclusive
What are the four steps to designing marketing channels in their correct order?
Analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating the alternatives.
Which of the following statements is true regarding channel organization?
Channel members are dependent on each other for the overall success of the channel.
Which of the following statements is true regarding marketing channels and channel intermediaries?
Using marketing channel intermediaries means producers give up some control over how and to whom they sell their products.
What are the four major functions of marketing logistics?
Warehousing, inventory management, transportation, and logistics information management
Most companies today see their intermediaries as first-line customers and focus on ________ to forge long-term relationships with channel members.
partner relationship management
A ________ consists of producers, wholesalers, and retailers acting as a unified system.
vertical marketing system