Marketing 330 Test #3

True

True or False. Procter & Gamble has a wider product mix than does Baskin Robbins.

True

True or False. Procurement involves the processes to obtain resources to create value through sourcing, purchasing, and recycling, including materials and information.

True

True or False. Selecting a convenient location is important to the distribution of a nonprofit service.

True

True or False. Systematic reviews of a company's product mix aid in determining when product deletion is necessary.

False

True or False. The gross margin percentage on convenience goods is usually fairly high because they are low-priced items.

heterogeneity

You are considering hiring an outside consultant to help you improve your services business. You believe your most pressing issue is how to maintain consistent quality in the delivery of your services. Your customer surveys suggest you need to work on this very important issue. Based on this, you should be looking for a consultant who has experience in dealing with the _______________ issue related to services.​

exclusive distribution; intensive distribution

Companies that sell products with high profit margins are more likely to use _______. Companies selling products whose sales are directly related to product availability will most likely use _______.

selective distribution; selective distribution

Durable goods such as appliances generally reach their target markets through ____; goods such as automobile tires generally reach their target markets through _____.

Avoiding competition positioning

If a company is introducing a brand into a market where it already has one or more brands, it would likely choose which of the following bases for positioning the new product?​

making all of a company's or product line's packaging look similar. putting the same brand name on all of a company's products

In marketing, family packaging means

Stockout

Miles, sales manager for Enterprise Lumber, tells Julian, the firm's inventory manager, that the firm's failure to have adequate supplies of pressure-treated lumber on hand has cost the firm $175,000 in lost sales. This figure represents which of the following inventory management costs?

depth of product mix

Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of

False

True or False. By law, manufacturers must be identified on the labels of private brands.

True

True or False. Client-based relationships are interactions that result in satisfied customers who repeatedly use a service over time.

False

True or False. Component parts usually need to be processed significantly before they are used in production.

False

True or False. Direct consumers of a nonprofit organization's products are called general publics.

False

True or False. Materials handling is important in efficient warehouse operations but has little to do with customers' ultimate satisfaction with a product.

retailer

When Jennifer buys organic produce for her household using a channel with just one intermediary, that intermediary is classified as a

The buyer seeks information and is receptive to learning about the product

Which of the following best defines the interest stage in the product adoption process?

​reposition

​When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market.