Marketing 330 Test #3
True
True or False. Procter & Gamble has a wider product mix than does Baskin Robbins.
True
True or False. Procurement involves the processes to obtain resources to create value through sourcing, purchasing, and recycling, including materials and information.
True
True or False. Selecting a convenient location is important to the distribution of a nonprofit service.
True
True or False. Systematic reviews of a company's product mix aid in determining when product deletion is necessary.
False
True or False. The gross margin percentage on convenience goods is usually fairly high because they are low-priced items.
heterogeneity
You are considering hiring an outside consultant to help you improve your services business. You believe your most pressing issue is how to maintain consistent quality in the delivery of your services. Your customer surveys suggest you need to work on this very important issue. Based on this, you should be looking for a consultant who has experience in dealing with the _______________ issue related to services.
exclusive distribution; intensive distribution
Companies that sell products with high profit margins are more likely to use _______. Companies selling products whose sales are directly related to product availability will most likely use _______.
selective distribution; selective distribution
Durable goods such as appliances generally reach their target markets through ____; goods such as automobile tires generally reach their target markets through _____.
Avoiding competition positioning
If a company is introducing a brand into a market where it already has one or more brands, it would likely choose which of the following bases for positioning the new product?
making all of a company's or product line's packaging look similar. putting the same brand name on all of a company's products
In marketing, family packaging means
Stockout
Miles, sales manager for Enterprise Lumber, tells Julian, the firm's inventory manager, that the firm's failure to have adequate supplies of pressure-treated lumber on hand has cost the firm $175,000 in lost sales. This figure represents which of the following inventory management costs?
depth of product mix
Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of
False
True or False. By law, manufacturers must be identified on the labels of private brands.
True
True or False. Client-based relationships are interactions that result in satisfied customers who repeatedly use a service over time.
False
True or False. Component parts usually need to be processed significantly before they are used in production.
False
True or False. Direct consumers of a nonprofit organization's products are called general publics.
False
True or False. Materials handling is important in efficient warehouse operations but has little to do with customers' ultimate satisfaction with a product.
retailer
When Jennifer buys organic produce for her household using a channel with just one intermediary, that intermediary is classified as a
The buyer seeks information and is receptive to learning about the product
Which of the following best defines the interest stage in the product adoption process?
reposition
When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market.