Marketing 3310 - Ch. 4

Step 2 of the ethical decision making framework involves ______.

Gathering facts that are important to the ethical issue

What is the primary ethical dilemma that managers face today?

How to balance shareholder interests with the needs of society

Which of the following represents the correct order of the four steps included in the framework for ethical decision making?

Identify issues, gather information and identify stakeholders, brainstorm and evaluate alternatives, choose a course of action

When a company uses an online poll to determine what type of consumer is most likely to buy its latest product offering, the company is in which phase of its conscious marketing strategy?

Implementation

In what phase should ethics be integrated into an organization's marketing strategy?

In all phases

Decision makers are more likely to do what when they use the ethical decision-making framework? (Select all that apply.)

Include the relevant ethical issues Evaluate the alternatives

What is a possible outcome for a company when they practice social responsibility to customers?

Increased awareness of the firm

Troubling issues arise continually as which of the following emerge? (Select all that apply.)

New technologies New markets

What practices are increasingly common among companies that want their employees to have happy family lives? (Select all that apply.)

Offering flextime Offering daycare

Corporate social responsibility programs must be designed around the changing values of customers. Which of the following are trends that are currently receiving a lot of attention? (Select all that apply.)

Respecting and protecting consumer privacy Ensuring the healthiness of products

Which of the following represents the best approach for a firm to take regarding ethics and social responsibility?

The firm should implement programs that are socially responsible and employees should act in an ethically responsible manner.

An ethical decision framework is useful because it can be relied on to give the manager guidance when considering ethical questions.

True

In the ethical decision-making framework, brainstorming for alternatives takes place _______.

after stakeholders have been identified and information has been gathered

Creating a strong ethical climate includes all of the following EXCEPT _______.

allowing individuals to use conflicting language to discuss ethics to make certain all voices are heard

To avoid ethical situations, a firm should strive to have the short-term goals of each employee _______.

be aligned with the long-term goals of the firm

The last step of the ethical decision-making framework involves _______.

choosing a course of action that generates the best solution

The evolution of ______ marketing means that now companies take into consideration not only their shareholders but also their stakeholders.

conscious

It is important for modern firms to build and maintain ______ trust by conducting ethical and transparent transactions.

consumer

During the ______ phase, managers must react to changes, such as the emergence of new technologies.

control

When Coca-Cola produces a campaign to advocate water stewardship, they are actively engaging in ____________ social responsibility.

corporate

Being socially responsible is generally considered _______.

going above and beyond normal corporate ethical behavior

During the ______ phase of the marketing plan, marketers are identifying potential markets and must consider several pertinent issues related to the product or service being delivered.

implementation

In the planning phase of the marketing process ethics can be introduced by _______

including ethical statements in the firm's mission and vision statements

Firms can introduce conscious marketing at the beginning of the planning process by ______.

including ethical statements in the firm's vision statement

An example of corporate social responsibility is when a firm ______.

lessens the negative impact it has on the environment

Corporate social responsibility involves all of the following EXCEPT _______.

mandatory actions taken by a company

In the implementation phase of the marketing process, ethics can be introduced by _______.

policing the violation of human rights and child labor laws

In the past many businesses were only interested in making a __________for the benefit of shareholders.

profit

The most basic form of corporate social responsibility to employees is to ______.

provide a safe working environment

In the control phase of the marketing process ethics can be introduced by ______.

putting systems in place to check ethical issues and react to changes

Johnston Marine sells and customizes boats. The firm donates generously to the community, supporting veterans's organizations, schools, and local hospitals. But its sales reps routinely mislead prospective buyers regarding the power and reliability of the firm's boats, hoping to increase sales. Johnston Marine is ______.

unethical but socially responsible

When should firms introduce conscious marketing?

At the beginning of the planning process

Which of the following are steps in the process of ethical decision making? (Select all that apply.)

Brainstorm alternatives Choose a course of action Identify issues

Who are stakeholders? (Select all that apply.)

Community members Employees Government agencies Customers

Which practice gives a company a sense of purpose beyond making a profit?

Conscious marketing

In which stages of the strategic marketing planning process do firms address conscious marketing? (Select all that apply.)

Control Planning Implementation

Employees from Southwest Airlines volunteer their time to Ronald McDonald Houses. What is this an example of?

Corporate social responsibility

Which of the following refers to voluntary actions a company takes to address the expectations of stakeholders?

Corporate social responsibility

GE's ecomagination program, which doubles investments in clean research and development, is an example of using social responsibility to transform which category of stakeholders?

Marketplace

Unethical marketing behavior includes which actions? (Select all that apply.)

Misrepresenting company earnings Using false advertising Destroying information harmful to company image

Match each action relating to conscious marketing to the appropriate stage of a marketing plan.

Planning - Determining how the firm plans to balance the needs of its various stakeholders Implementation - Deciding whether the firm should be engaging in particular marketing practices Control - Ensuring that all employees of the firm have acted ethically

What is the group of people who may be affected by a company's actions called?

Stakeholders

When a company undertakes conscious marketing, what does it focus on? (Select all that apply.)

Stakeholders Shareholders

Which type of marketing takes into account all stakeholders?

Sustainable marketing

Customers commonly stop supporting a company for which of the following reasons? (Select all that apply.)

They can no longer trust the company. The company is acting irresponsibly.

What are principles of conscious marketing? (Select all that apply.)

To recognize the greater purpose of marketing To understand that decisions are ethically based To consider stakeholders

Chief marketing officers replied in a survey that they have seen their employees engage in which types of unethical behavior? (Select all that apply.)

Withholding damaging information High-pressure sales False advertising

If one firm in an industry decides to develop a corporate social responsibility program, its competitors are often forced to ______.

develop their own CSR programs

Ethical dilemmas can involve all of the following EXCEPT _______.

educating employees about the firm's credo

A firm whose employees engage in honest transactions but that does not contribute to the larger community is ______.

ethical but not socially responsible

A firm that makes generous donations to charities but is involved in questionable sales practices is considered to be _______.

socially responsible but unethical

Social responsibility deals with the firm's impact on _______.

society

Which key stakeholder demands that firms behave responsibly?

society

When a company engages in conscious marketing, it must appeal to a variety of ______ who are affected by the firm.

stakeholders

According to the U.S. Environmental Protection Agency, __________ is based on the idea that "everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment."

sustainability

Control systems work best when _______.

they are flexible