Marketing 383 quizzes

Which of the following strategy is to generate WOM?

A.Advertising B.Product sampling C.Personal selling D.Creating Buzz E.All of the above. correct=E

Which of the following is a key aspect regarding consumer behavior?

A.Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research. C. Consumer behavior is a complex, multidimensional process. D.Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. E.All of the above are key aspects correct=E

Which of the following is a factor influencing nonverbal communications?

A.things B.relationships C. space D.symbols E. All of the above. Correct=E

Which of the following is the correct order of the adoption process?

Awareness - Interest - Evaluation - Trial - Adoption

Which of the following is NOT evaluated when analyzing a company's own ability to meet customer needs?

Competitors

Which of the following statements is NOT a stimulus factor that influences consumer's attention?

Consumer's motivation

_____ are widely held beliefs that affirm what is desirable.

Cultural values

________ values prescribe a society's relationship to its economic and technological as well as its physical environment.

Environment-oriented

What is the right order of information processing?

Exposure -> attention -> interpretation -> memory

A reference group is a group with two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to on another.

False

A step family is not a household.

False

Consumers have no problem to make interpretations in the absence of some reference point because interpretations are subjective.

False

Gender roles refer to the traits of femininity and masculinity.

False

Generation Z grows up in an overwhelming age when there is divorce, AIDS, visible homelessness, drug abuse, gang violence, and economic uncertainty.

False

Income generally causes or explains purchases.

False

Individuals with a monochronic time perspective tends to consider deadlines and schedules secondary.

False

Information overload occurs when consumers are confronted with a lot of information, but they can or will attend to all of it.

False

Levi's 501 Original targets working-class consumers.

False

One group of Asian Americans is called "Living for the Moment". They are older, conservative professionals, and well educated with strong incomes.

False

Subculture values and norms produce mass market behaviors.

False

Zapping occurs when one fast-forwards through a commercial on a prerecorded program.

False

A brand community is a geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm.

False-A brand community is a nongeographically bound community.

In family decision-making process, bargaining is one of the ways to resolve conflict. Bargaining means using logical argument to win.

False-Bargaining is to try to reach a compromise.

Which of the following role is not in family purchase decision-making?

Negotiator(s)

A household is all the people who occupy a housing unit.

True

Acculturation is strongly influenced by generational factors.

True

Chrysler sponsored Patti LaBelle's "The Gospel According to Patti" concert tour is an example of event marketing.

True

Cognitive age is one's perceived age, a part of one's self-concept.

True

Consumers from more collectivist countries tend to be more imitative and less innovative in their purchases than those from individualistic cultures.

True

Generation Z is a highly ethnic diverse group.

True

Marketers developed specialty food products for Hispanic Americans. More unique products and service will be produced for the Hispanic market because marketers have realized that this is the largest and fastest-growing ethnic subculture market.

True

Reference group can influence consumers in three forms: informational, normative, and identification.

True

The basic knowledge an individual has about a concept is known as semantic memory.

True

Which type of marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause?

cause-related marketing

Harold is tasked with developing the marketing strategy for his family's business. What should he do first?

conduct a market analysis

Charmaine is a member of a Junior Miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.

etiquette

Which of the following DOES NOT determine family purchase roles?

gender

Marketers have responded to Americans' increasing concern for the environment with an approach called ______.

green marketing

The practice whereby a firm promotes environmental benefits that are unsubstantiated and on which they don't deliver is known as ______.

greenwashing

A series of activities by which stimuli are perceived, transformed into information, and stored is called _____.

information processing

Which portion of total memory is devoted to permanent information storage?

long-term memory

The more often a response is reinforced, the more likely it will be repeated in the future as consumers learn that the response is associated with a positive outcome is the basic premise of which type of learning?

operant conditioning

Which of the following is NOT a specific learning theory?

schematic

Which of the following is NOT a step in market segmentation?

set budget

Which of the following is a societal outcome of marketing strategy and consumer behavior?

social welfare