marketing
Which of the following statements is true about cause-related marketing?
Any marketing effort for social or other charitable causes can be referred to as cause-related marketing.
Synergy Inc. has developed a line of appliances that run on the sun's energy and cause no harm to the environment. The company is also planning to introduce battery-run motorbikes that release no pollution. Which of the following concepts is illustrated in this scenario?
Green marketing
Which of the following statements is true of customer relationship management?
It involves establishing and tracking customer interactions with the company
Which of these statements is true about customer relationship management?
It involves linking all processes of the company from its customers through its suppliers.
Which of the following is a drawback of the production-orientation philosophy?
It overlooks the importance of market research.
Which of the following statements is true about the pyramid model of corporate social responsibility
It states that the economic responsibility of a corporation provides the foundation for its other responsibilities
Which of the following opinions would a proponent of act utilitarianism hold about decision making in ethical dilemmas?
The alternative that benefits the most people should be chosen even if it means breaking laws
Which of the following is true of moral relativists?
Their ethical beliefs center on the time, place, and the pressure of a dilemma
Which of the following statements is true about the current consumers in the United States?
They give importance to durability of products.
Which of the following is a difference between a market-oriented firm and a sales-oriented firm?
Unlike a market-oriented firm, a sales-oriented firm TARGETS its products at the average customer.
A sales-oriented firm places minimal emphasis on:
building long-term customer relationships.
Which of the following opinions is a critic of the sales-orientation philosophy most likely to hold?
business firms need to have a good understanding of the needs of the marketplace
a market-oriented firm:
defines its mission in terms of the benefits its customers seek.
Relationship-management strategies depend on:
employee empowerment.
A firm that extensively uses relationship-marketing strategies is most likely to:
encourage teamwork among employees
A market-oriented organization targets its products at "everybody" or "the average customer." (t or f)
false
Business gift giving is considered as the most unacceptable business practice in China.
false
Component lifestyles decrease the complexity of consumers' buying habits
false
In rule utilitarianism, a person performs the acts that benefit the most people, regardless of personal feelings or societal constraints such as laws
false
Nonprofit organizations should adopt a sales orientation rather than a market orientation. (t or f)
false
One of the basic values that strongly influenced attitudes in the United States' first 200 years and still holds for a majority of Americans today is nonconformity
false
Preconventional morality moves from an egocentric viewpoint toward the expectations of society.
false
Researchers found that when top managers develop a strong ethical culture, unethical behavior is reported less frequently.
false
The management of a firm has utmost control over the competitive environment confronting it.
false
Upward mobility, a value that strongly influenced attitudes in America's first 200 years, emphasizes
hard work
Which of the following statements is true about on-demand marketing?
its aimed at enhancing customer relationships
One of the four major components of the pyramid of corporate social responsibility is:
philanthropy
The Foreign Corrupt Practices Act
prohibits U.S. corporations from bribing public officials of foreign governments
A local grocer groups his customers into specific groups based on what they buy and when they shop. The grocer then schedules shipments of specific items based on these customer segments and offers different promotions to different customer groups. This is an example of customer relationship management (t or f)
true
A market-oriented organization recognizes different customer groups want different features or benefits. (t or f)
true
A production-oriented firm focuses on its internal capabilities. (t or f)
true
Cause-related marketing is very popular and is estimated to generate about $7 billion a year in revenue
true
Codes that are too detailed encourage employees to substitute rules for judgment
true
If pay raises are matching the rate of inflation, then employees will be no worse off in terms of the immediate purchasing power of their salaries.
true
Marketing professionals who perceive fewer ethical problems in their organizations tend to disapprove more strongly of "unethical" or questionable practices than those who perceive more ethical problems
true
Millenials are considered to be the most tech-savvy generation yet, spending more time surfing the Web and on social media than they do watching television, listening to radio, or reading newspapers
true
Purchasing power is measured by comparing income to the relative cost of a standard set of goods and services in different geographic areas, usually referred to as the cost of living.
true
Relationship marketing assumes that many consumers & business customers prefer to have an ongoing relationship with 1 organization rather than switch continually among providers in their search for value (t or f)
true
Studies suggest that ethical beliefs vary little from culture to culture
true
The fundamental problem with a sales orientation is a lack of understanding of the needs and wants of the marketplace (t or f)
true
The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.
true
While computing purchasing power, a cost of living index takes into account housing, food and groceries, transportation, utilities, health care, and miscellaneous expenses
true
Paulina is an eleven-year-old girl. She spends a lot of time on social media and likes mobile games. Paulina is most likely to be a:
tween.
Which of the following strategies is most closely associated with a societal marketing orientation?
using clean energy sources