Marketing Ch 11, 13, 15
just-in-time
A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory management technique is called:
a good, service, or an idea
A product is:
exclusive dealing
An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called:
manufacturer's agent
An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a:
a retailer; a direct-marketing channel.
Cassie and Julian both are buying new iPhones this week. Cassie goes to the Apple store because she wants to actually see the phone before she makes a final decision. Julian knows that he does not need to see the phone, because he just wants to update from his older version. Cassie is purchasing her phone through ____, while Julian is purchasing his through _____.
they involve long-term commitments and affect customer accessibility
Channel decisions are important to marketers mostly because:
not eliminate the functions performed by that wholesaler
Eliminating a wholesaler from a marketing channel will:
exercising channel power
If Ralston Purina forced Kroger's grocery chain to place all of its products in the store's most favorable locations, it would be:
raw materials; the customer
Supply chains for durable good typically begin at____ and end at _____.
80
What is the reorder point if the usage rate is 10 units per day, the order lead time is five days, and the safety stock is 30?
selective level
When Amazon.com introduced its Kindle FireHD, it was available through Amazon.com, Staples office supplies store, and a few other retailers. The Kindle FireHD was most likely distributed through the _____ of distribution.
Tying agreements
_____ occur when a supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well.
Vertical channel integration
________ is made possible by purchasing the operations of a link in the channel
Channel Power
ability of one channel member to influence another member's goal achievement
Tying Agreement
agreement in which a supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well
Perishability
inability of unused service capacity to be stored for future use
Width of Product Mix
numbers of product lines a company offers
Unsought Products
products purchased to solve a sudden problem, of which customers are unaware, and that people do not necessarily think of buying
Inseparability
quality of being produced and consumed at the same time
Convenience Products
relatively inexpensive, frequently purchased items for which buyers exert minimal purchasing effort
Search Quality
tangible attributes that can be judged before the purchase of a product
Dual Distribution
use of two or more marketing channels to distribute the same products to the same target market
Heterogeneity
variation in quality
intent
Buyers' _____ is what determines if a product is a consumer product or a business product.
Producer, wholesaler, retailer, consumer
Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?
all entities that facilitate product distribution
The supply chain includes
Just-In-Time Management
an inventory-management approach in which supplies arrive just when needed for production or resale
Product Mix
composite group of products that an organization makes available to customers
Specialty Products
items with unique characteristics that buyers are willing to expend considerable effort to obtain
Exclusive Dealing
situation in which a manufacturer forbids an intermediary to carry products of competing manufacturers
dual distribution
Del Monte markets ketchup for household use to supermarkets through grocery wholesales. It markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using:
products would likely be more expensive due to the use of less efficient channel members
Generally, without wholesalers and other intermediaries,
place, time, and possession
Marketing channels create three types of utility for consumers including:
captain
Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel:
Revlon demonstrates a market orientation which increases its competitiveness.
Revlon, a maker of cosmetics and skin-care products, is effectively involved in the management of its supply chain. It coordinates activities with both its supplies and its distributors in order to produce and deliver products that its customers demand. Which of the following statements is most likely to be true about the impact of Revlon's supply-chain management?
cycle time
The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx. The postal service is competing with UPS and FedEx in terms of:
customer satisfaction
The driving force behind marketing channel decisions should be:
convenience, shopping, specialty, and unsought
The four consumer classifications are:
exclusive, selective, and intenseive
The major levels of intensity at which a company can choose to distribute its products are _____ distribution.
horizontal
To expand the number of its retail outlets in the Washington, D.C. area, Whole Foods bought out a small chain of organic food stores in northern Virginia. This type of integration is called:
supply chain management
Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of:
retailer
When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a:
a contractual vertical marketing system
When channel members are linked by legal agreements that specify each member's rights and responsibilities, ____ exists.
create channel conflict between Dole and these wholesalers
When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to:
Experience Qualities
attributes that can be assessed only during purchase and consumption of a service
Credence Qualities
attributes that customers may be unable to evaluate even after purchasing and consuming a service
Depth of Product Mix
average number of different products offered in each product line
Intangibility
characteristic that a service is not physical and cannot be perceived by the senses
Target Public
collective of individuals who have an interest in or concern about an organization, product, or social cause
Horizontal Integration
combining organizations at the same level of operation under one management
Vertical Integration
combining two or more stages of the marketing channel under one management
Service Quality
customers' perceptions of how well a service meets or exceeds their expectations
Product Line
group of closely related product items viewed as a unit because of marketing, technical, or end use considerations
Shopping Products
items for which buyers are willing to expend considerable effort in planning and making purchases
Freight Forwarders
organizations that consolidate shipments from several firms into efficient lot sizes
Supply Chain Management
set of approaches used to integrate the functions of operations management, logistics management, supply market management, and marketing channel management so products are produced and distributed in the right quantities, to the right locations, at the right time
Exclusive Distribution
using a single outlet in a fairly large geographic area to distribute a product
Intensive Distribution
using all available outlets to distribute a product
Selective Distribution
using only some available outlets in an area to distribute a product
Opportunity Cost
value of the benefit given up by choosing one alternative over another