Marketing Ch 11, 13, 15

just-in-time

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory management technique is called:

a good, service, or an idea

A product is:

exclusive dealing

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called:

manufacturer's agent

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a:

a retailer; a direct-marketing channel.

Cassie and Julian both are buying new iPhones this week. Cassie goes to the Apple store because she wants to actually see the phone before she makes a final decision. Julian knows that he does not need to see the phone, because he just wants to update from his older version. Cassie is purchasing her phone through ____, while Julian is purchasing his through _____.

they involve long-term commitments and affect customer accessibility

Channel decisions are important to marketers mostly because:

not eliminate the functions performed by that wholesaler

Eliminating a wholesaler from a marketing channel will:

exercising channel power

If Ralston Purina forced Kroger's grocery chain to place all of its products in the store's most favorable locations, it would be:

raw materials; the customer

Supply chains for durable good typically begin at____ and end at _____.

80

What is the reorder point if the usage rate is 10 units per day, the order lead time is five days, and the safety stock is 30?

selective level

When Amazon.com introduced its Kindle FireHD, it was available through Amazon.com, Staples office supplies store, and a few other retailers. The Kindle FireHD was most likely distributed through the _____ of distribution.

Tying agreements

_____ occur when a supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well.

Vertical channel integration

________ is made possible by purchasing the operations of a link in the channel

Channel Power

ability of one channel member to influence another member's goal achievement

Tying Agreement

agreement in which a supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well

Perishability

inability of unused service capacity to be stored for future use

Width of Product Mix

numbers of product lines a company offers

Unsought Products

products purchased to solve a sudden problem, of which customers are unaware, and that people do not necessarily think of buying

Inseparability

quality of being produced and consumed at the same time

Convenience Products

relatively inexpensive, frequently purchased items for which buyers exert minimal purchasing effort

Search Quality

tangible attributes that can be judged before the purchase of a product

Dual Distribution

use of two or more marketing channels to distribute the same products to the same target market

Heterogeneity

variation in quality

intent

Buyers' _____ is what determines if a product is a consumer product or a business product.

Producer, wholesaler, retailer, consumer

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?

all entities that facilitate product distribution

The supply chain includes

Just-In-Time Management

an inventory-management approach in which supplies arrive just when needed for production or resale

Product Mix

composite group of products that an organization makes available to customers

Specialty Products

items with unique characteristics that buyers are willing to expend considerable effort to obtain

Exclusive Dealing

situation in which a manufacturer forbids an intermediary to carry products of competing manufacturers

dual distribution

Del Monte markets ketchup for household use to supermarkets through grocery wholesales. It markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using:

products would likely be more expensive due to the use of less efficient channel members

Generally, without wholesalers and other intermediaries,

place, time, and possession

Marketing channels create three types of utility for consumers including:

captain

Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel:

Revlon demonstrates a market orientation which increases its competitiveness.

Revlon, a maker of cosmetics and skin-care products, is effectively involved in the management of its supply chain. It coordinates activities with both its supplies and its distributors in order to produce and deliver products that its customers demand. Which of the following statements is most likely to be true about the impact of Revlon's supply-chain management?

cycle time

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx. The postal service is competing with UPS and FedEx in terms of:

customer satisfaction

The driving force behind marketing channel decisions should be:

convenience, shopping, specialty, and unsought

The four consumer classifications are:

exclusive, selective, and intenseive

The major levels of intensity at which a company can choose to distribute its products are _____ distribution.

horizontal

To expand the number of its retail outlets in the Washington, D.C. area, Whole Foods bought out a small chain of organic food stores in northern Virginia. This type of integration is called:

supply chain management

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of:

retailer

When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a:

a contractual vertical marketing system

When channel members are linked by legal agreements that specify each member's rights and responsibilities, ____ exists.

create channel conflict between Dole and these wholesalers

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to:

Experience Qualities

attributes that can be assessed only during purchase and consumption of a service

Credence Qualities

attributes that customers may be unable to evaluate even after purchasing and consuming a service

Depth of Product Mix

average number of different products offered in each product line

Intangibility

characteristic that a service is not physical and cannot be perceived by the senses

Target Public

collective of individuals who have an interest in or concern about an organization, product, or social cause

Horizontal Integration

combining organizations at the same level of operation under one management

Vertical Integration

combining two or more stages of the marketing channel under one management

Service Quality

customers' perceptions of how well a service meets or exceeds their expectations

Product Line

group of closely related product items viewed as a unit because of marketing, technical, or end use considerations

Shopping Products

items for which buyers are willing to expend considerable effort in planning and making purchases

Freight Forwarders

organizations that consolidate shipments from several firms into efficient lot sizes

Supply Chain Management

set of approaches used to integrate the functions of operations management, logistics management, supply market management, and marketing channel management so products are produced and distributed in the right quantities, to the right locations, at the right time

Exclusive Distribution

using a single outlet in a fairly large geographic area to distribute a product

Intensive Distribution

using all available outlets to distribute a product

Selective Distribution

using only some available outlets in an area to distribute a product

Opportunity Cost

value of the benefit given up by choosing one alternative over another