Marketing - Channel Management

An example of an industrial user

A hairstylist buying new scissors to perform haircuts

products would likely use an exclusive distribution pattern

A large piece of farm machinery

An example of an ultimate consumer

A teenager buying his/her first car

Marketers determine distribution intensity so they can achieve

Ideal market exposure

When marketers are trying to reach the greatest number of consumers possible, they use a(n) ______ distribution pattern.

Intensive

Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)

Intermediary.

The costs of promoting products are often

Shared by channel members

A condition that must exist for channels to be effective

They must be properly managed

A benefit of channels of distribution

We can more easily obtain products from all over the world

Where does a channel of distribution begin?

With the producer

A retailer buys a variety of toys from a number of different producers and makes them all available for sale in the same place. The retailer is reducing a discrepancy of

assortment

The total number of members in a channel is called

channel length

retailers perform an important channel activity by negotiating with consumers on issues such as

delivery

Producers who eliminate all middlemen in the channel are said to be using _____ distribution

direct

The goal of channels of distribution is to move products from producers to

final consumers

Channels of distribution benefit businesses by

getting their products to consumers more efficiently

Channels of distribution benefit consumers by

making a variety of products available to them

channel members add value to a product by

performing certain channel activities expertly

A channel task should be performed by the channel member who

performs it best

Channel members should share an equal commitment to the product's

quality

A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of

quantity

Walmart Domino's Pizza and Avis Rent-A-Car are examples of

retailers

Channels of distribution allow channel members to share

risk

The first decision that marketers must make when managing channels is

setting channel objectives

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine

their targets markets needs and wants

A producer feels that a retailer is not marketing its product to final consumers aggressively enough. This is an example of

vertical conflict