marketing channels, Marketing Quiz
Which of the following is a benefit of channels of distribution?
We can more easily obtain products from all over the world.
intermediary
business or person who helps to move goods and services from the producer to the consumer
producers are able to match their production to the needs of consumers or industrial users because intermediaries....
develop an assortment of goods
consumer
person who ises good and services
intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries ________ their per-unit costs of goods.
reduce
walmart, dominos pizza, and avis rent-a-car are examples of
retailers
which of the following services would be distributed by a producer to agent to consumer channel:
travel planning
Top-Notch wheels buys mountain bike from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)
wholesaler
Where does a channel of distribution begin?
with the producer
Which of the following intermediaries never actually owns the product it promotes and sells?
Agents
which of the following is an example of an industrial user?
a hairstylist buying new scissors to perform haircuts
which of the following is an example of an ultimate consumer?
a teenager buying his/her first car
producer to wholesaler to retailer to consumer
industrial goods channel used for items with high unit values; producer gives up selling responsibilities
producer to agent to industrial distributor to user
industrial goods channel used for low unit values; producer gives up selling responsibilitie
Quality distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)
intermediary
agent
intermediary who assists in the sale of goods and services from producer to wholesaler
industrial distributor
intermediary who function much the same as wholesalers do for consumer goods
industrial goods
items that will be consumed by the industrial user
consumer goods
items that will be used by ultimate consumers
what distribution channel is used for high-priced industrial goods when the producer does NOT have its own sale force?
producer to agent to user
what is the most common channel of distribution for large industrial goods?
producer to industrial user
which of the following is a direct channel of distribution for consumer goods and services
producer to ultimate consumer
an intermediary function that makes goods available to consumers where they are wanted and needed is...
transporting and storing
what type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods store?
wholesaler
an advantage of producers in using producer to wholesaler to retailer to consumer distribution channel is that...
wholesalers usually buy in large quantities
producer
grower, provider, or manufacturer of goods and services
which of the following retailers would be most likely to be part of the producer to retailer to consumer channel:
large retail chain
the use of intermediaries enables producers to make large profits because intermediaries...
may sell more than the producer could sell on its own
producer to retailer to consumer
most common channel for consumer goods
producer to industrial user
most common route for industrial goods
channel of distribution
path a good or service takes from producer to consumer or industrial user
direct distribution
path straight from producer to consumer or industrial user
which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
producer to agent to retailer to consumer
industrial user
business that buys goods/materials used to make other goods or in the operation of the business
reatlier
business that purchases goods and sells them to consumers
wholesaler
business that purchases goods and sells them to retailers
producer to agent to wholsaler to retailer to consumer
channel used ti reah small retailers
producer to agent to user
channel used to reach large retailers; produers give up selling responsibilities
producer to agent to retailer to consumer
channel used to reach large retaliers; producer maintains selling responsibilities
indirect distribution
channels of distribution that involve the use of intermediaries