marketing channels, Marketing Quiz

Which of the following is a benefit of channels of distribution?

We can more easily obtain products from all over the world.

intermediary

business or person who helps to move goods and services from the producer to the consumer

producers are able to match their production to the needs of consumers or industrial users because intermediaries....

develop an assortment of goods

consumer

person who ises good and services

intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries ________ their per-unit costs of goods.

reduce

walmart, dominos pizza, and avis rent-a-car are examples of

retailers

which of the following services would be distributed by a producer to agent to consumer channel:

travel planning

Top-Notch wheels buys mountain bike from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)

wholesaler

Where does a channel of distribution begin?

with the producer

Which of the following intermediaries never actually owns the product it promotes and sells?

Agents

which of the following is an example of an industrial user?

a hairstylist buying new scissors to perform haircuts

which of the following is an example of an ultimate consumer?

a teenager buying his/her first car

producer to wholesaler to retailer to consumer

industrial goods channel used for items with high unit values; producer gives up selling responsibilities

producer to agent to industrial distributor to user

industrial goods channel used for low unit values; producer gives up selling responsibilitie

Quality distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)

intermediary

agent

intermediary who assists in the sale of goods and services from producer to wholesaler

industrial distributor

intermediary who function much the same as wholesalers do for consumer goods

industrial goods

items that will be consumed by the industrial user

consumer goods

items that will be used by ultimate consumers

what distribution channel is used for high-priced industrial goods when the producer does NOT have its own sale force?

producer to agent to user

what is the most common channel of distribution for large industrial goods?

producer to industrial user

which of the following is a direct channel of distribution for consumer goods and services

producer to ultimate consumer

an intermediary function that makes goods available to consumers where they are wanted and needed is...

transporting and storing

what type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods store?

wholesaler

an advantage of producers in using producer to wholesaler to retailer to consumer distribution channel is that...

wholesalers usually buy in large quantities

producer

grower, provider, or manufacturer of goods and services

which of the following retailers would be most likely to be part of the producer to retailer to consumer channel:

large retail chain

the use of intermediaries enables producers to make large profits because intermediaries...

may sell more than the producer could sell on its own

producer to retailer to consumer

most common channel for consumer goods

producer to industrial user

most common route for industrial goods

channel of distribution

path a good or service takes from producer to consumer or industrial user

direct distribution

path straight from producer to consumer or industrial user

which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?

producer to agent to retailer to consumer

industrial user

business that buys goods/materials used to make other goods or in the operation of the business

reatlier

business that purchases goods and sells them to consumers

wholesaler

business that purchases goods and sells them to retailers

producer to agent to wholsaler to retailer to consumer

channel used ti reah small retailers

producer to agent to user

channel used to reach large retailers; produers give up selling responsibilities

producer to agent to retailer to consumer

channel used to reach large retaliers; producer maintains selling responsibilities

indirect distribution

channels of distribution that involve the use of intermediaries