Marketing chapter 10
Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle. a. m aturity b. g rowth c. i ntroduction d. m arket testing e . d e c l i n e
b
A(n) ____ is a concept, philosophy, or image. ( MADD) a. product b. good c. idea d. service e. issue
c
When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle. a. m aturity b. g rowth c. i ntroduction d. m arket reduction e . d e c l i n e
a
Which of the following is always used to determine the classification of a good? a. Buyer's intent for using the product b. Amount of shopping required by the buyer to obtain the product c. Price of the product d. Specific product features e. Industry competitors
a
Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product a. line. b. i tem. c . m i x . d. width. e . depth .
c- different products offered
A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n) a. component part. b. specialty item. c. accessory equipment. d. raw material. e. process material.
a
According to the text, a product is defined as a. anything the customer receives in an exchange. b. the physical object the customer receives in an exchange. c. the service that is rendered to a customer. d. the idea that the customer receives in an exchange. e. goods and services the customer receives in an exchange.
a
As Jessica enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item? a. Awareness b. Interest c. Evaluation d. Trial e. Adoption
a
During the decline stage of the product life cycle, a. sales rapidly decrease. b. market share is maintained. c. competition is at a peak. d. profits begin to fall. e. profits peak and then begin to decline.
a
Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift. When considering the purchase of available alternatives, Intiutiv decided to rent one for the next two years instead of buying one. In this situation, the large plastics molding machine it rented would be classified as a. an installation. b. accessory equipment. c. an unsought good. d. a process material. e. MRO supplies.
a
One of Cole's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cole believes that the company's products are most likely in the maturity stage of the product life cycle. In order to maintain market share, Cole should suggest that the company requires a. moderate to large advertising expenditures. b. moderate to large cut in promotion expenditures. c. moderate production expenditures. d. moderate price increases. e. moderate price decreases.
a
Which of the following is the most typical example of a new product introduction? a. Pringles sold in snack-sized containers b. A brand-new nut discovered in Africa c. A car that uses no oil or gasoline d. Shoes that literally make you run faster e. A device that cools your car while parked outside
a
Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer? a. Maturity b. Growth c. Introduction d. Market reduction e. Decline
a
Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product. a. component parts b. accessory parts c. raw materials d. process materials e. MRO supplies
a
The makers of Tide Detergent created "pods" of the product, characterized by a small, square, plastic-wrapped packet that was easier to use. Since it is packaged in these square pods, it requires no measuring and can be transported more easily if one is carrying clothes to a laundromat. This change in packaging is a strategy that can most likely help boost sales in the ____ stage of the product life cycle. a. maturity b. growth c. introduction d. market reduction e. decline
a
Aggressive pricing is typical during the ____ stage of the product life cycle. a . d e c l i n e b. g rowth c. i ntroduction d.p lateau e. s tabilization
b
An individual moves into the adoption stage of the product adoption process at the point when he or she a. is self-motivated to get information about the product. b. begins using that specific product. c. seriously considers whether the product will satisfy his or her needs. d. experiences the product for the first time. e. becomes aware that the product exists.
b
Grand Resorts Hawaii has just celebrated its first profit since opening two years ago. Grand Resorts Hawaii is most likely in the ____ stage of the product life cycle. a. Maturity b. Growth c. Introduction d. Market testing e. Stability
b
Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, Reese's Peanut Butter Cups, Rolo, and Twizzlers. These candies best illustrate Hershey's product mix a . w i d t h . b.depth. c. length. d.volume. e. life cycle.
b
Marissa, a product manager, thinks her company's InstaCup coffee maker is currently in the growth stage of the product life cycle. If so, the profits for the InstaCup coffee maker ___ and the number of competitors ____. a. are negative; is growing b. have peaked; is growing c. are declining; is growing d. have peaked; is declining e. are declining; is declining
b
Tojitos Mexican Restaurant purchased several LARGE ovens for use in remodeling its kitchens. These ovens are an example of which type of business product? a. Raw materials b. Installations c. Accessory equipment d. Component parts e. Process materials
b
While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group. a. non-adopters b. laggards c. innovators d. late adopters e. late majority
b
An ad that stresses "Get the real Proactiv Solution; accept no substitutes!" is best geared for which stage of the product life cycle? a. Introduction b. Growth c. Stabilization d. Expansion e. Decline
b
In which stage of the product life cycle do profits begin to decrease? a. Introduction b. Growth c. Maturity d. Decline e. Recovery
b
A product line is defined as a. products that can be designated as a unique offering among the organization's products. b. products that an organization makes available to consumers. c. a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations d. a specific group of products that are offered to the market. e. products that are sold by the same firm or a division of a firm.
c
Business products that are purchased routinely, do not become part of finished goods, and are expense items rather than capital goods are called a. raw materials. b. installations. c. accessory equipment. d. component parts. e. process materials.
c
Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and a. late adopters. b. nonadopters. c. innovators. d. middle adopters. e. middle majority.
c
During the introduction stage of a successful product, profits are usually a. at their highest point. b. negative and decreasing. c. negative and increasing d. positive and increasing. e. declining.
c
Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy? a . D ecline b. Expansion c . G r o w t h d. I ntroduction e. S tabilization
c
During the maturity stage a. product modifications are unnecessary. b. there is less emphasis on changing a product's price. c. marketing strategies are rarely altered. d. some competitors are forced out. e. limited advertising expenditures are required to maintain market share.
d
Heinz promoting its vinegar as an effective cleaner for wall, glass, kitchen, and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle. a. i ntroduction b.d ecline c . g r o w t h d. m aturity e. c ompetitive
d
The width of a product mix is measured by the number of product a. dimensions in the product line. b. features in each brand. c. items in the product line. d. lines a company offers. e. specialties a company offers.
d
Which of the following best defines the interest stage in the product adoption process? a. The buyer tries to find the product in a retail store. b. The buyer considers the benefits and determines whether to try the product. c. The buyer tries the product to determine its usefulness. d. The buyer seeks information and is receptive to learning about the product. e. The buyer uses objective sources to learn about the product.
d
An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person? a. Trial b. Adoption c. Interest d. Awareness e. Evaluation
d
Which of the following is not a stage in the buyer's product adoption process? a. Awareness b. A doption c . T r i a l d.E xploration e. Interest
d
A light bulb can be all of the following except a. a consumer product. b. a business product. c. either a consumer product or a business product. d. a business product if it is used to light an assembly line in a factory. e. a consumer product if it is used to light the office of the board of directors.
e
Products used directly in the production of a final product but are not easily identifiable are categorized as a. accessory products. b. component parts. c. MRO supplies. d. assembly components. e. process materials.
e
Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle. a . d e c l i n e b. g rowth c . i n i t i a l d. maturity e. i ntroduction
e
When banks add new services during the maturity stage, the objective they are most likely trying to achieve is a. pruning items from the product line. b. generating cash flow. c. maintaining their market share. d. filling geographic gaps. e. increasing their market share.
e
Which of the following is not a business product? a. Oil to be refined into fuel b. Chips to be integrated into components for personal computers c. Paper, pens, and tape to be used in an office d. Marketing consulting services to aid a company in marketing a new product e. Calculators bought to help individuals complete their personal federal income tax forms
e
Dish Network cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle. a. introduction b. growth c. maturity d. early e. decline
e
Mercedes recognized it needed to revitalize its brand and attract different market segments. These are indications that Mercedes' products were primarily in the ____ stage of the product life cycle. a. maturity b. growth c. introduction d. market testing e. decline
e
Sales usually start to decline during the ____ stage of the product life cycle. a. beginning of the termination b. end of the growth c. beginning of the decline d. beginning of the growth e. end of the maturity
e